{"id":240099,"date":"2020-09-01T11:56:14","date_gmt":"2020-09-01T09:56:14","guid":{"rendered":"https:\/\/www.shopmacher.de\/home\/"},"modified":"2026-02-16T16:05:20","modified_gmt":"2026-02-16T15:05:20","slug":"home","status":"publish","type":"page","link":"https:\/\/www.shopmacher.de\/en\/","title":{"rendered":"Home"},"content":{"rendered":"

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WE ARE
SHOPMACHER<\/h1>\n

” content_phone=”<\/p>\n

WE
ARE
SHOPMACHER<\/h1>\n

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WE ARE
SHOPMACHER<\/h1>\n

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We build online shops, product platforms, marketplaces and other transaction-oriented applications. But our real mission is the operation and expansion of e-commerce platforms. <\/p>\n

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We are proud of:<\/h2>\n

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Our mission:<\/h4>\n

Operating and expanding e-commerce platforms.<\/h2>\n

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The development of e-commerce is not a linear process, but an ongoing cycle. This is important to us, and it forms the foundation of our services. We understand what e-commerce should feel like \u2013 and our customers experience it every day! Do you want to, too?<\/p>\n

[\/et_pb_text][dsm_button button_one_text=”Explore our services” button_one_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI0NTkyNCJ9fQ==@” _builder_version=”4.20.4″ _dynamic_attributes=”button_one_url” _module_preset=”default” button_one_text_size=”14px” global_colors_info=”{}”][\/dsm_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.4″ _module_preset=”default” background_color=”#f7f6f6″ min_height=”363px” custom_padding=”40px||2px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”10px||50px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/youtu.be\/44cNNGy5nME” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”bdbb3f40-2c94-4a5a-ad50-00c5a914af1c” text_text_color=”#252020″ header_text_color=”#252020″ custom_margin=”||0px||false|false” custom_padding=”||||false|false” custom_padding_tablet=”25px||||false|false” custom_padding_phone=”25px||||false|false” custom_padding_last_edited=”on|tablet” header_2_text_align_tablet=”left” header_2_text_align_phone=”” header_2_text_align_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”” header_2_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

What exactly is an e-commerce landscape?<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_font=”||||||||” global_colors_info=”{}”]<\/p>\n

Because there simply wasn’t a map for commerce technology landscapes until now, we decided to put just such an overview online. Without any claim to completeness. But in the form of a comprehensible translation. Because for us, a powerful commerce platform works like the well-oiled infrastructure of a small town.<\/p>\n

[\/et_pb_text][dsm_button button_one_text=”More Information” button_one_url=”\/en\/commerce-village” disabled_on=”off|off|off” _builder_version=”4.20.4″ _module_preset=”default” button_one_text_size=”14px” custom_margin=”20px||||false|false” locked=”off” global_colors_info=”{}”][\/dsm_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.4″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”20px||0px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Customer Day 2026 at the BVB” url=”https:\/\/www.shopmacher.de\/kundentag-2026\/” image=”https:\/\/www.shopmacher.de\/wp-content\/uploads\/2026\/02\/kundentag-startseite-news.jpg” alt=”Interquell News” _builder_version=”4.27.5″ _module_preset=”default” body_font_size=”16px” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″ title_text=”kundentag-startseite-news”]<\/p>\n

Our customer day at Signal Iduna Park was all about inspiring exchanges and genuine encounters. Under the motto \u201cFrom customer to fan,\u201d it became clear what really connects people: enthusiasm, trust, and moments that stay in your mind.<\/a><\/p>\n

[\/et_pb_blurb][dsm_button button_one_text=”Read more” button_one_url=”https:\/\/www.shopmacher.de\/kundentag-2026\/” _builder_version=”4.27.5″ _module_preset=”80b2040d-0fa2-45c7-8087-bb496dba26a9″ button_one_font=”Roboto|900||on|||||” custom_margin=”|||0px|false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″][\/dsm_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Strategic sparring instead of standard consulting” url=”\/en\/project\/leifheit\/” image=”https:\/\/www.shopmacher.de\/wp-content\/uploads\/2025\/09\/leifheit-startseite.jpg” alt=”Leifheit News” _builder_version=”4.27.5″ _module_preset=”default” body_font_size=”16px” hover_enabled=”0″ locked=”off” global_colors_info=”{}” title_text=”leifheit-startseite” sticky_enabled=”0″]<\/p>\n

Replatforming requires strategic decisions instead of standardized blueprints. With a neutral sparring role and genuine hands-on consulting, customers can put their platform projects on a stable foundation.<\/a><\/p>\n

[\/et_pb_blurb][dsm_button button_one_text=”Read more” button_one_url=”\/en\/project\/leifheit\/” _builder_version=”4.27.5″ _module_preset=”80b2040d-0fa2-45c7-8087-bb496dba26a9″ button_one_font=”Roboto|900||on|||||” custom_margin=”|||0px|false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″][\/dsm_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Paul Wiegand establishes internationally scalable e-commerce setup” url=”https:\/\/www.shopmacher.de\/en\/project\/paul-wiegand\/” image=”https:\/\/www.shopmacher.de\/wp-content\/uploads\/2025\/09\/paulwiegand-startseite.jpg” alt=”Paul Wiegand” _builder_version=”4.27.4″ _module_preset=”default” body_font_size=”16px” global_colors_info=”{}”]The old system landscape was no longer capable of digitally mapping the complexity of modern procurement processes. The strategic project was implemented by Shopmacher.<\/a>[\/et_pb_blurb][dsm_button button_one_text=”Read more” button_one_url=”https:\/\/www.shopmacher.de\/en\/project\/paul-wiegand\/” _builder_version=”4.27.4″ _module_preset=”80b2040d-0fa2-45c7-8087-bb496dba26a9″ button_one_font=”Roboto|900||on|||||” custom_margin=”|||0px|false|false” locked=”off” global_colors_info=”{}”][\/dsm_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Shopmacher is MACH Alliance Member” url=”https:\/\/www.shopmacher.de\/en\/the-shopmacher-are-a-member-of-the-mach-alliance\/” image=”https:\/\/www.shopmacher.de\/wp-content\/uploads\/2026\/02\/MACH-startseite.jpg” alt=”Mitarbeiterbild Lena” _builder_version=”4.27.5″ _module_preset=”default” body_font_size=”16px” hover_enabled=”0″ locked=”off” global_colors_info=”{}” title_text=”MACH-startseite” sticky_enabled=”0″]<\/p>\n

The certification process is rigorous and the requirements are high. Only a few agencies worldwide have provided this proof. The Shopmacher now have too. And yes, we are damn proud of that.<\/a><\/p>\n

[\/et_pb_blurb][dsm_button button_one_text=”Read more” button_one_url=”https:\/\/www.shopmacher.de\/en\/the-shopmacher-are-a-member-of-the-mach-alliance\/” _builder_version=”4.27.5″ _module_preset=”80b2040d-0fa2-45c7-8087-bb496dba26a9″ button_one_font=”Roboto|900||on|||||” custom_margin=”|||0px|false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″][\/dsm_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”5 years of partnership with BVB” url=”https:\/\/www.shopmacher.de\/en\/we-celebrate-5-years-of-cooperation-with-bvb\/” image=”https:\/\/www.shopmacher.de\/wp-content\/uploads\/2025\/02\/bvb-5jahre.jpg” alt=”Mitarbeiterbild Lena” _builder_version=”4.27.4″ _module_preset=”default” body_font_size=”16px” locked=”off” global_colors_info=”{}”]We have 5 years of successful collaboration with the BVB team behind us and many exciting projects still await us. You can read about what has happened so far in the interview with Philipp Mathey.<\/a>[\/et_pb_blurb][dsm_button button_one_text=”Read more” button_one_url=”https:\/\/www.shopmacher.de\/en\/we-celebrate-5-years-of-cooperation-with-bvb\/” _builder_version=”4.27.4″ _module_preset=”80b2040d-0fa2-45c7-8087-bb496dba26a9″ button_one_font=”Roboto|900||on|||||” custom_margin=”|||0px|false|false” locked=”off” global_colors_info=”{}”][\/dsm_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Shopmacher receives T\u00dcV certification” url=”https:\/\/www.shopmacher.de\/en\/shopmacher-receives-tuev-certification\/” image=”https:\/\/www.shopmacher.de\/wp-content\/uploads\/2024\/11\/tuev-31.-Oktober-2024-23-Kopie.jpg” alt=”T\u00dcV Zertfikat \u00dcbergabe” _builder_version=”4.27.4″ _module_preset=”default” body_font_size=”16px” locked=”off” global_colors_info=”{}”]<\/p>\n

Shopmacher is the first and so far only e-commerce service provider in Germany to have its development processes audited by T\u00dcV Trust IT GmbH, thus creating transparency in a market that was previously difficult to understand.<\/a><\/p>\n

[\/et_pb_blurb][dsm_button button_one_text=”Read more” button_one_url=”https:\/\/www.shopmacher.de\/en\/shopmacher-receives-tuev-certification\/” _builder_version=”4.27.4″ _module_preset=”80b2040d-0fa2-45c7-8087-bb496dba26a9″ button_one_font=”Roboto|900||on|||||” custom_margin=”|||0px|false|false” locked=”off” global_colors_info=”{}”][\/dsm_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.4″ _module_preset=”default” background_color=”#FFFFFF” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”bdbb3f40-2c94-4a5a-ad50-00c5a914af1c” text_text_color=”#252020″ header_text_color=”#252020″ custom_margin=”||0px||false|false” header_2_text_align_tablet=”left” header_2_text_align_phone=”” header_2_text_align_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”” header_2_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Shopmacher as Speakers<\/h2>\n

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If you know us, you know: it\u2019s not about the big stage for us \u2013 our focus is on the customers. But when you\u2019re one of Germany\u2019s most in-demand e-commerce service providers, you inevitably have plenty of good answers to many exciting questions. We want to share this extensive knowledge with others.<\/p>\n

[\/et_pb_text][dsm_button button_one_text=”meet the speakers” button_one_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI0ODc1OSJ9fQ==@” _builder_version=”4.20.4″ _dynamic_attributes=”button_one_url” _module_preset=”default” button_one_text_size=”14px” locked=”off” global_colors_info=”{}”][\/dsm_button][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][dsm_image_carousel gallery_ids=”247723,247729,247733,247727,247725″ slide_to_show=”1″ arrows=”off” dots=”off” _builder_version=”4.20.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/dsm_image_carousel][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.4″ _module_preset=”default” background_color=”#f7f6f6″ min_height=”363px” custom_padding=”40px||100px||false|false” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”20px||50px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”bdbb3f40-2c94-4a5a-ad50-00c5a914af1c” text_text_color=”#252020″ header_text_color=”#252020″ custom_margin=”||0px||false|false” header_2_text_align_tablet=”left” header_2_text_align_phone=”” header_2_text_align_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”” header_2_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Which is the best shop system for my Business?<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_font=”||||||||” global_colors_info=”{}”]<\/p>\n

Shop Tech Special \u2013 CTO Manuel was a guest on K5tv. You can find the discussion with Stefan Wenzel and more information here:<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=29LzN5WRHGk&t=1782s&ab_channel=K5-FutureRetail” image_src=”\/\/i.ytimg.com\/vi\/29LzN5WRHGk\/hqdefault.jpg” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”20px||50px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”bdbb3f40-2c94-4a5a-ad50-00c5a914af1c” text_text_color=”#252020″ header_text_color=”#252020″ custom_margin=”||0px||false|false” header_2_text_align_tablet=”left” header_2_text_align_phone=”” header_2_text_align_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”” header_2_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Too technical?<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_font=”||||||||” global_colors_info=”{}”]<\/p>\n

We asked our junior consultant Franz to explain the difference between composable commerce and monolithic systems in a fun, simple way. His creative take can be seen in the video.<\/span><\/p>\n

[\/et_pb_text][dsm_button button_one_text=”More information” button_one_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI0NzQ3NyJ9fQ==@” _builder_version=”4.27.4″ _dynamic_attributes=”button_one_url” _module_preset=”default” button_one_text_size=”14px” custom_margin=”||20px||false|false” locked=”off” global_colors_info=”{}”][\/dsm_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=9jyAl6Hko1A” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

WE ARESHOPMACHERWe build online shops, product platforms, marketplaces and other transaction-oriented applications. But our real mission is the operation and expansion of e-commerce platforms. We are proud of:

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\"ZEG\"<\/div>
\"Jobrad<\/a><\/div>
\"\"<\/div>
\"\"<\/div>
\"leifheit\"<\/a><\/div>
\"Paul<\/a><\/div>
\"Case<\/a><\/div>
\"Mollie<\/a><\/div>
\"Schuhe.de\"<\/div>
\"Sport2000<\/div>
\"Michelin\"<\/div>
\"\"<\/div>
\"\"<\/div>
\"Dr<\/div>
\"Leifheit\"<\/div>
\"Hirmer\"<\/div>
\"\"<\/div>
\"\"<\/div>
\"\"<\/div>
\"Interquell\"<\/div>
\"Radwelt\"<\/div>
\"Collonil\"<\/div>
\"Paul<\/div>
\"Servoprax\"<\/div><\/div><\/div>
<\/div>
<\/div>
<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>Our mission: Operating and expanding e-commerce platforms.The development of e-commerce is not a linear process, but an ongoing cycle. This is important to us, and it forms the foundation of our services. We understand what e-commerce should feel like \u2013 and our customers experience it every day! Do you want to, too?
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\n\t\t\t\tExplore our services<\/span><\/a>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>What exactly is an e-commerce landscape?Because there simply wasn’t a map for commerce technology landscapes until now, we decided to put just such an overview online. Without any claim to completeness. But in the form of a comprehensible translation. Because for us, a powerful commerce platform works like the well-oiled infrastructure of a small town.
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\n\t\t\t\tMore Information<\/span><\/a>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>Our customer day at Signal Iduna Park was all about inspiring exchanges and genuine […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-240099","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/pages\/240099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/comments?post=240099"}],"version-history":[{"count":41,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/pages\/240099\/revisions"}],"predecessor-version":[{"id":251591,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/pages\/240099\/revisions\/251591"}],"wp:attachment":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/media?parent=240099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}