{"id":240121,"date":"2021-09-29T14:47:15","date_gmt":"2021-09-29T12:47:15","guid":{"rendered":"https:\/\/www.shopmacher.de\/240121-2\/"},"modified":"2023-04-17T15:25:30","modified_gmt":"2023-04-17T13:25:30","slug":"240121-2","status":"publish","type":"page","link":"https:\/\/www.shopmacher.de\/en\/240121-2\/","title":{"rendered":"Uniliga"},"content":{"rendered":"

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Furniture study 2021<\/h1>\n

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<\/h2>\n

Status quo of digitization<\/h2>\n

in the furniture industry<\/h2>\n

 <\/p>\n

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If German furniture retailers and manufacturers had to rate their own digitization strategy, they would give themselves a grade of 3.1. <\/span><\/h2>\n

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In the run-up to the MOW furniture fair, which opened its doors on September 19, we got a closer look at the digitization status of the industry. In May and June 2021, we asked almost 30 managers from companies in the German furniture industry about the status quo of digitization in their companies in approx. 50-minute expert interviews. The result still shows room for improvement: if German furniture retailers and manufacturers had to rate their own digitization strategy, they would give themselves a grade of 3.1. But it’s best to read for yourself. Here you can download the furniture study directly.<\/span><\/p>\n

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reading sample<\/h2>\n

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Management summary<\/b><\/h3>\n

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If German furniture retailers and manufacturers had to rate their own digitization strategy, they would give themselves a grade of 3.1. According to the German school system, this corresponds to \u201csatisfactory\u201d. But if you take a closer look under the hood of the digital projects of German furniture makers, this note is often more embellished than realistic. 39% of the companies surveyed do not yet operate an online shop at all. And those that have one only offer limited functionality. In our analysis, only a meager 13% offered online availability queries for stationary stocks, which are now almost standard among German omnichannel retailers. And even fewer providers, namely 9%, have implemented Click & Collect or Click & Reserve services.<\/span><\/div>\n
<\/span><\/div>\n
The fact that 57% of those surveyed have almost completely outsourced their digital activities – either to an agency, their software provider or straight to an association – also shows that the online shop is often just a nuisance and not a lifeblood project. And 57% of survey participants could not answer the question who is responsible for their e-commerce strategy in-house.<\/span><\/div>\n
<\/span><\/div>\n
The furniture makers also paint an interesting picture when it comes to measuring the success of their e-commerce activities. Although 70% of furniture makers use a tracking solution, only 9% evaluate key figures on a daily basis. In doing so, they primarily limit themselves to KPIs such as sales, visitors and conversion rates. Other relevant key figures are not considered at all.<\/span><\/div>\n
<\/span><\/div>\n
Overall, only 43% of the companies in the survey stated that they saw e-commerce as THE future business that is critical to success. 30% of respondents plan to expand their digital business in the future. The rest continue to stick to the brick-and-mortar business. E-commerce is widely regarded only as an additional revenue pillar.<\/span><\/div>\n
<\/span><\/div>\n
<\/span><\/div>\n
<\/span><\/div>\n

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Our study has been published several times: <\/h2>\n

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furniture culture<\/a><\/p>\n

Furniture manufacturing online<\/a><\/p>\n

eCommerce Magazine<\/a><\/p>\n

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Interested?<\/h2>\n

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SHOPMACHER eCommerce GmbH Co. KG<\/h3>\n

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Am Campus 5
<\/span>48712 Gescher<\/span><\/p>\n

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Personal advice<\/h3>\n

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Fax 02542 8703-139<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.6.0″ _module_preset=”de08af7a-b462-4ede-ba9f-32718fdbba88″ link_option_url=”mailto:info@shopmacher.de” link_option_url_new_window=”on” global_colors_info=”{}”]info@shopmacher.de[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.6.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_contact_form email=”zentrale@shopmacher.de” success_message=”Thank you for your message!” submit_button_text=”contact now” _builder_version=”4.10.8″ _module_preset=”default” form_field_background_color=”rgba(0,0,0,0)” form_field_text_color=”#000000″ form_field_focus_background_color=”rgba(37,32,32,0.08)” form_field_focus_text_color=”#000000″ title_font=”Montserrat|800||on|||||” title_font_size=”30px” title_line_height=”1.4em” form_field_font=”||||||||” custom_button=”on” hover_enabled=”0″ border_width_bottom=”1px” border_color_bottom=”#858D93″ global_colors_info=”{}” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#B40839″ button_bg_enable_color__hover=”on” sticky_enabled=”0″][et_pb_contact_field field_id=”Name” field_title=”Surname” _builder_version=”4.6.0″ global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_contact_field][et_pb_contact_field field_id=”Email” field_title=”E-mail address” field_type=”email” _builder_version=”4.6.0″ global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_contact_field][et_pb_contact_field field_id=”Message” field_title=”Message” field_type=”text” fullwidth_field=”on” _builder_version=”3.16″ global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_contact_field][\/et_pb_contact_form][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Furniture study 2021 Status quo of digitization in the furniture industry  If German furniture retailers and manufacturers had to rate their own digitization strategy, they would give themselves a grade of 3.1. In the run-up to the MOW furniture fair, which opened its doors on September 19, we got a closer look at the digitization status of the industry. In May and June 2021, we asked almost 30 managers from companies in the German furniture industry about the status quo of digitization in their companies in approx. 50-minute expert interviews. The result still shows room for improvement: if German furniture retailers and manufacturers had to rate their own digitization strategy, they would give themselves a grade of 3.1. But it’s best to read for yourself. Here you can download the furniture study directly.reading sampleManagement summaryIf German furniture retailers and manufacturers had to rate their own digitization strategy, they would give themselves a grade of 3.1. According to the German school system, this corresponds to \u201csatisfactory\u201d. But if you take a closer look under the hood of the digital projects of German furniture makers, this note is often more embellished than realistic. 39% of the companies surveyed do not yet operate […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-240121","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/pages\/240121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/comments?post=240121"}],"version-history":[{"count":0,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/pages\/240121\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/media?parent=240121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}