{"id":242644,"date":"2022-08-31T11:51:56","date_gmt":"2022-08-31T09:51:56","guid":{"rendered":"https:\/\/www.shopmacher.de\/heart-partner-commercetools-2\/"},"modified":"2026-02-24T16:24:48","modified_gmt":"2026-02-24T15:24:48","slug":"heartpartner-commercetools","status":"publish","type":"page","link":"https:\/\/www.shopmacher.de\/en\/heartpartner-commercetools\/","title":{"rendered":"Heart partner commercetools"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#252020&#8243; custom_padding=&#8221;0px||0px|||&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Montserrat|300|||||||&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;45px&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;25px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>heart partner<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|800||on|||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_phone=&#8221;40px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Commercetools<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;32px|||||&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;55%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;3b6de9dc-9290-4ad3-9f67-28ec97e192ef&#8221; text_font_size=&#8221;18px&#8221; header_font_size=&#8221;18px&#8221; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>Who and what is commercetools? <\/b><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;6ef5f875-8750-478a-9764-36675c174ece&#8221; custom_padding=&#8221;0px||16px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">commercetools is a technology partner for headless shop architectures, which we use to implement particularly complex and variable requirements for an e-commerce platform. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;3b6de9dc-9290-4ad3-9f67-28ec97e192ef&#8221; text_font_size=&#8221;18px&#8221; header_font_size=&#8221;18px&#8221; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>When did we become a commercetools partner? <\/b><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;6ef5f875-8750-478a-9764-36675c174ece&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>We have been working together since 2016. Already in the first year of our cooperation, commercetools presented SHOPMACHER with its creative award for particularly inspiring and groundbreaking solutions. That shapes and motivates us to this day.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.shopmacher.de\/wp-content\/uploads\/2022\/11\/commercetools.png&#8221; alt=&#8221;Commercetools&#8221; title_text=&#8221;__commercetools&#8221; url=&#8221;https:\/\/commercetools.com\/de?location=emea&#8221; url_new_window=&#8221;on&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;50%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;|0px||0px|false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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text_font_size=&#8221;30px&#8221; text_line_height=&#8221;1.4em&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>commercetools<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto|300|||||||&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">Technology partner<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_number_counter title=&#8221;Founded&#8221; number=&#8221;2006&#8243; percent_sign=&#8221;off&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h1&#8243; title_font=&#8221;Roboto|300|||||||&#8221; title_font_size=&#8221;18px&#8221; number_font=&#8221;Roboto|700|||||||&#8221; 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da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;55%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;85%&#8221; width_last_edited=&#8221;on|tablet&#8221; min_height=&#8221;215.2px&#8221; custom_margin=&#8221;|auto|5px|auto|false|false&#8221; custom_padding=&#8221;0px||4px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;3b6de9dc-9290-4ad3-9f67-28ec97e192ef&#8221; text_font_size=&#8221;18px&#8221; header_font_size=&#8221;18px&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>Why did we choose commercetools as a partner?<\/b><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;6ef5f875-8750-478a-9764-36675c174ece&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>As new platforms and shopping features emerge, processes and data flows along the e-commerce value chain change dynamically, making flexible IT architectures increasingly critical to success for retailers.<\/p>\n<p>We are increasingly seeing that monolithic shop systems, which integrate all essential shop functions into a single software solution, lack the flexibility needed for ambitious growth scenarios. These are precisely the kinds of demands we\u2019re facing more and more from our clients. That\u2019s why we added commercetools to our portfolio\u2014it offers us and our clients maximum flexibility.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;55%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; min_height=&#8221;215.2px&#8221; custom_margin=&#8221;|auto|5px|auto|false|false&#8221; custom_padding=&#8221;0px||4px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.shopmacher.de\/wp-content\/uploads\/2022\/08\/Andre\u0301-20190909-39-scaled.jpg&#8221; title_text=&#8221;Andr\u00e9-20190909-39&#8243; src_tablet=&#8221;https:\/\/www.shopmacher.de\/wp-content\/uploads\/2022\/08\/Andre\u0301-20190909-39-scaled.jpg&#8221; src_phone=&#8221;https:\/\/www.shopmacher.de\/wp-content\/uploads\/2022\/08\/Andre\u0301-20190909-39-scaled.jpg&#8221; src_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;67e16909-3adc-4d25-9452-4300f7485e24&#8243; min_height=&#8221;25px&#8221; custom_margin=&#8221;-30px||||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Shopmacher CTO Manuel Ludvigsen-Diekmann<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;3b6de9dc-9290-4ad3-9f67-28ec97e192ef&#8221; text_font_size=&#8221;18px&#8221; header_font_size=&#8221;18px&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>What do we appreciate most about commercetools? <\/b><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;6ef5f875-8750-478a-9764-36675c174ece&#8221; custom_margin=&#8221;||||true|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The IT architecture on which this commerce solution is based, and which continues to evolve, is the most modern in the world! It\u2019s no coincidence that commercetools is growing in popularity internationally and seeing increased demand.<\/p>\n<p>commercetools is committed to the MACH (Microservice, API-driven, Cloud, Headless) architecture, and they have played a significant role in driving its popularity in recent years. This approach perfectly matches the ever-changing demands of the fast-paced digital commerce environment.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_4,1_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;55%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;85%&#8221; width_last_edited=&#8221;on|tablet&#8221; min_height=&#8221;215.2px&#8221; custom_margin=&#8221;25px|auto|0px|auto|false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;3b6de9dc-9290-4ad3-9f67-28ec97e192ef&#8221; text_font_size=&#8221;18px&#8221; header_font_size=&#8221;18px&#8221; custom_margin=&#8221;5px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>Our experience with commercetools:<\/b><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;6ef5f875-8750-478a-9764-36675c174ece&#8221; custom_margin=&#8221;||||true|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Since 2016, we\u2019ve implemented 5 e-commerce platforms using commercetools. Currently, we are deploying commercetools for our clients SABU and Sport2000, with two more platforms based on this technology currently in development.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;3b6de9dc-9290-4ad3-9f67-28ec97e192ef&#8221; text_font_size=&#8221;18px&#8221; header_font_size=&#8221;18px&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>This is what we look forward to in the future with commercetools:  <\/b><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;6ef5f875-8750-478a-9764-36675c174ece&#8221; custom_padding=&#8221;||35px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">With the acquisition and integration of the headless frontend FRONTASTIC as commerctools frontend, commercetools has strategically expanded its offering in a very smart way.  <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; 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