{"id":245410,"date":"2023-02-28T09:44:28","date_gmt":"2023-02-28T08:44:28","guid":{"rendered":"https:\/\/www.shopmacher.de\/k5-podcast\/"},"modified":"2023-04-04T13:33:43","modified_gmt":"2023-04-04T11:33:43","slug":"k5-podcast","status":"publish","type":"page","link":"https:\/\/www.shopmacher.de\/en\/k5-podcast\/","title":{"rendered":"Store Tech Decision Tree"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#252020&#8243; custom_padding=&#8221;0px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Montserrat|300|||||||&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;45px&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;22px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>From the K5 TV Expert Talk<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|800||on|||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; header_font_size_tablet=&#8221;48px&#8221; header_font_size_phone=&#8221;28px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>SHOP-TECH DECISION TREE<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;40px||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.6em&#8221; header_3_font=&#8221;Roboto||||||||&#8221; header_3_font_size=&#8221;20px&#8221; header_3_line_height=&#8221;1.4em&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;18px&#8221; header_3_font_size_phone=&#8221;18px&#8221; header_3_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>It&#8217;s a vexed subject &#8211; and not a simple question that can be answered unequivocally:<br \/>\nWhich is the best store system for my specific needs? Should we go for an integrated commerce suite? Or better SaaS? Or do we need to develop individually? And what else is there to consider?<\/strong><\/h3>\n<p>On <a href=\"https:\/\/www.k5.de\/learnfromthebest\/k5-tv\/k5-klartext\/\" style=\"text-decoration: underline;\" target=\"_blank\" rel=\"noopener\">K5 TV<\/a>, SHOPMACHER CTO <a href=\"https:\/\/www.linkedin.com\/in\/manuel-ludvigsen-diekmann\/\" style=\"text-decoration: underline;\" target=\"_blank\" rel=\"noopener\">Manuel Ludvigsen-Diekmann<\/a> discussed this topic at length with retail expert <a href=\"https:\/\/www.linkedin.com\/in\/stefanwenzel\/\" style=\"text-decoration: underline;\" target=\"_blank\" rel=\"noopener\">Stefan Wenzel<\/a> &#8211; and worked his way up to the fundamental questions of trend-setting technology decisions.<\/p>\n<p>Together, the two arrived at 4 key parameters that should be at the beginning of any technology decision:[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;10px||20px||false|false&#8221; custom_margin_tablet=&#8221;10px||0px||false|false&#8221; custom_margin_phone=&#8221;10px||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|0px|0px|0px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;18px&#8221; header_3_font=&#8221;Roboto|500|||||||&#8221; header_3_font_size=&#8221;18px&#8221; header_3_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700|||||||&#8221; header_4_font_size=&#8221;20px&#8221; background_color=&#8221;#f4f4f4&#8243; custom_margin=&#8221;0px||||false|false&#8221; custom_margin_tablet=&#8221;||20px||false|false&#8221; custom_margin_phone=&#8221;||20px||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;33px|20px|22px|20px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>1. trading model<\/h4>\n<p>How does my trading model differ from the competition?<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;18px&#8221; header_3_font=&#8221;Roboto|500|||||||&#8221; header_3_font_size=&#8221;18px&#8221; header_3_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700|||||||&#8221; header_4_font_size=&#8221;20px&#8221; background_color=&#8221;#f4f4f4&#8243; custom_margin=&#8221;0px||||false|false&#8221; custom_margin_tablet=&#8221;||20px||false|false&#8221; custom_margin_phone=&#8221;||20px||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;33px|20px|22px|20px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>2. independence<\/h4>\n<p>How important is it to remain independent of external partners?<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;10px||20px||false|false&#8221; custom_margin_tablet=&#8221;0px||0px||false|false&#8221; custom_margin_phone=&#8221;0px||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|0px|0px|0px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;18px&#8221; header_3_font=&#8221;Roboto|500|||||||&#8221; header_3_font_size=&#8221;18px&#8221; header_3_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700|||||||&#8221; header_4_font_size=&#8221;20px&#8221; background_color=&#8221;#f4f4f4&#8243; custom_margin=&#8221;0px||||false|false&#8221; custom_margin_tablet=&#8221;||20px||false|false&#8221; custom_margin_phone=&#8221;||20px||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;33px|20px|22px|20px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><b>3. IT infrastructure<\/b><\/h4>\n<p>Do I want and can I develop an IT infrastructure myself or do I have to \/ want to delegate the responsibility to external partners?<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;18px&#8221; header_3_font=&#8221;Roboto|500|||||||&#8221; header_3_font_size=&#8221;18px&#8221; header_3_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Roboto|700|||||||&#8221; header_4_font_size=&#8221;20px&#8221; background_color=&#8221;#f4f4f4&#8243; custom_margin=&#8221;0px||||false|false&#8221; custom_margin_tablet=&#8221;||20px||false|false&#8221; custom_margin_phone=&#8221;||20px||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;33px|20px|22px|20px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><b>4. offer<\/b><\/h4>\n<p>Is my product\/service unique or is it the sales process (particularly fast, reliable, etc.)?<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;40px||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; header_4_font_size=&#8221;22px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||12px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Decision tree<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1.6em&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;0px||28px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>A number of decisions must then be made on this basis. The correct sequence is important here. An initial overview of this is provided by the Shop-Tech decision tree, which we use as part of our architecture consulting and which Manuel worked out for the Talk format.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f2f2f2&#8243; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;30px|20px|30px|20px|true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.shopmacher.de\/wp-content\/uploads\/2023\/02\/decisiontree-tab.png&#8221; title_text=&#8221;decisiontree-tab&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||24px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>What Stefan and Manuel discussed in the context of this episode, among other things:<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<div class=\"quote-container\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"quote-image-container\"><!-- [et_pb_line_break_holder] -->    <a href=\"https:\/\/www.linkedin.com\/in\/stefanwenzel\/\" target=\"_blank\" rel=\"noopener\"><!-- [et_pb_line_break_holder] -->    <img decoding=\"async\" src=\"https:\/\/www.shopmacher.de\/wp-content\/uploads\/2023\/03\/interview-stefan.jpg\" alt=\"Portrait\"><!-- [et_pb_line_break_holder] -->    <pee class=\"name\">Stefan<\/pee><!-- [et_pb_line_break_holder] -->      <\/a><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"quote-container\"><!-- [et_pb_line_break_holder] -->    <pee class=\"quote-left\">&#8220;The same applies to software:  <!\u2013- [et_pb_br_holder] -\u2013>If you don&#8217;t define the destination, you can&#8217;t arrive.&#8221;<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->.quote-container {<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.quote-image-container {<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.quote-image-container img {<!-- [et_pb_line_break_holder] -->  width: 80px;<!-- [et_pb_line_break_holder] -->  min-width: 80px;<!-- [et_pb_line_break_holder] -->  border-radius: 80px;<!-- [et_pb_line_break_holder] -->  transition: all 0.3s;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->.quote-image-container img:hover {<!-- [et_pb_line_break_holder] -->  filter: brightness(1.1);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.quote-left {<!-- [et_pb_line_break_holder] -->  text-align: left;<!-- [et_pb_line_break_holder] -->  font-weight: 400;<!-- [et_pb_line_break_holder] -->  font-size: 16px;<!-- [et_pb_line_break_holder] -->  margin-left: 20px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->.name{<!-- [et_pb_line_break_holder] -->  margin-top: -6px;<!-- [et_pb_line_break_holder] -->  font-weight: 600;<!-- [et_pb_line_break_holder] -->  text-align: center;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->a{<!-- [et_pb_line_break_holder] -->  text-decoration: none;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->a:hover{<!-- [et_pb_line_break_holder] -->  text-decoration: none;<!-- [et_pb_line_break_holder] -->  color: #fc0839<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][et_pb_code _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<div class=\"quote-container\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"quote-container\"><!-- [et_pb_line_break_holder] -->    <pee class=\"quote-right\">&#8220;Converting a standard solution to more than 20 percent cannot be the way to go.&#8221;<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"quote-image-container\"><!-- [et_pb_line_break_holder] -->    <a href=\"https:\/\/www.linkedin.com\/in\/manuel-ludvigsen-diekmann\/\" target=\"_blank\" rel=\"noopener\"><!-- [et_pb_line_break_holder] -->    <img decoding=\"async\" src=\"https:\/\/www.shopmacher.de\/wp-content\/uploads\/2023\/03\/quote-manuel.jpg\" alt=\"Portrait\"><!-- [et_pb_line_break_holder] -->    <pee class=\"name\">Manuel<\/pee><!-- [et_pb_line_break_holder] -->      <\/a><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->.quote-container {<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.quote-image-container {<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.quote-image-container img {<!-- [et_pb_line_break_holder] -->  width: 80px;<!-- [et_pb_line_break_holder] -->  min-width: 80px;<!-- [et_pb_line_break_holder] -->  border-radius: 80px;<!-- [et_pb_line_break_holder] -->  transition: all 0.3s;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->.quote-image-container img:hover {<!-- [et_pb_line_break_holder] -->  filter: brightness(1.1);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.quote-right {<!-- [et_pb_line_break_holder] -->  text-align: right;<!-- [et_pb_line_break_holder] -->  font-weight: 400;<!-- [et_pb_line_break_holder] -->  font-size: 16px;<!-- [et_pb_line_break_holder] -->  margin-right:20px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->.name{<!-- [et_pb_line_break_holder] -->  margin-top: -6px;<!-- [et_pb_line_break_holder] -->  font-weight: 600;<!-- [et_pb_line_break_holder] -->  text-align: center;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->a{<!-- [et_pb_line_break_holder] -->  text-decoration: none;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->a:hover{<!-- [et_pb_line_break_holder] -->  text-decoration: none;<!-- [et_pb_line_break_holder] -->  color: #fc0839<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][et_pb_code _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||16px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"quote-container\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"quote-image-container\"><!-- [et_pb_line_break_holder] -->    <a href=\"https:\/\/www.linkedin.com\/in\/stefanwenzel\/\" target=\"_blank\" rel=\"noopener\"><!-- [et_pb_line_break_holder] -->    <img decoding=\"async\" src=\"https:\/\/www.shopmacher.de\/wp-content\/uploads\/2023\/03\/interview-stefan.jpg\" alt=\"Portrait\"><!-- [et_pb_line_break_holder] -->    <pee class=\"name\">Stefan<\/pee><!-- [et_pb_line_break_holder] -->      <\/a><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"quote-container\"><!-- [et_pb_line_break_holder] -->    <pee class=\"quote-left\">&#8220;Technology is a means to an end. The less complexity the better.&#8221;<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->.quote-container {<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.quote-image-container {<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.quote-image-container img {<!-- [et_pb_line_break_holder] -->  width: 80px;<!-- [et_pb_line_break_holder] -->  min-width: 80px;<!-- [et_pb_line_break_holder] -->  border-radius: 80px;<!-- [et_pb_line_break_holder] -->  transition: all 0.3s;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->.quote-image-container img:hover {<!-- [et_pb_line_break_holder] -->  filter: brightness(1.1);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.quote-left {<!-- [et_pb_line_break_holder] -->  text-align: left;<!-- [et_pb_line_break_holder] -->  font-weight: 400;<!-- [et_pb_line_break_holder] -->  font-size: 16px<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->.name{<!-- [et_pb_line_break_holder] -->  margin-top: -6px;<!-- [et_pb_line_break_holder] -->  font-weight: 600;<!-- [et_pb_line_break_holder] -->  text-align: center;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->a{<!-- [et_pb_line_break_holder] -->  text-decoration: none;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->a:hover{<!-- [et_pb_line_break_holder] -->  text-decoration: none;<!-- [et_pb_line_break_holder] -->  color: #fc0839<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][et_pb_code _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"quote-container\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"quote-container\"><!-- [et_pb_line_break_holder] -->    <pee class=\"quote-right\">&#8220;What is my USP and what can the team and the organization deliver? Honest self-reflection helps to make the right decisions.&#8221;<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"quote-image-container\"><!-- [et_pb_line_break_holder] -->    <a href=\"https:\/\/www.linkedin.com\/in\/manuel-ludvigsen-diekmann\/\" target=\"_blank\" rel=\"noopener\"><!-- [et_pb_line_break_holder] -->    <img decoding=\"async\" src=\"https:\/\/www.shopmacher.de\/wp-content\/uploads\/2023\/03\/quote-manuel.jpg\" alt=\"Portrait\"><!-- [et_pb_line_break_holder] -->    <pee class=\"name\">Manuel<\/pee><!-- [et_pb_line_break_holder] -->      <\/a><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->.quote-container {<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.quote-image-container {<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.quote-image-container img {<!-- [et_pb_line_break_holder] -->  width: 80px;<!-- [et_pb_line_break_holder] -->  min-width: 80px;<!-- [et_pb_line_break_holder] -->  border-radius: 80px;<!-- [et_pb_line_break_holder] -->  transition: all 0.3s;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->.quote-image-container img:hover {<!-- [et_pb_line_break_holder] -->  filter: brightness(1.1);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.quote-right {<!-- [et_pb_line_break_holder] -->  text-align: right;<!-- [et_pb_line_break_holder] -->  font-weight: 400;<!-- [et_pb_line_break_holder] -->  font-size: 16px<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->.name{<!-- [et_pb_line_break_holder] -->  margin-top: -6px;<!-- [et_pb_line_break_holder] -->  font-weight: 600;<!-- [et_pb_line_break_holder] -->  text-align: center;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->a{<!-- [et_pb_line_break_holder] -->  text-decoration: none;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->a:hover{<!-- [et_pb_line_break_holder] -->  text-decoration: none;<!-- [et_pb_line_break_holder] -->  color: #fc0839<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f2f2f2&#8243; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;30px|20px|30px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||24px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<strong>What Stefan and Manuel discussed during this episode:<\/strong>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<div class=\"quote-container\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"quote-image-container\"><!-- [et_pb_line_break_holder] -->    <a href=\"https:\/\/www.linkedin.com\/in\/stefanwenzel\/\" target=\"_blank\" rel=\"noopener\"><!-- [et_pb_line_break_holder] -->    <img decoding=\"async\" src=\"https:\/\/www.shopmacher.de\/wp-content\/uploads\/2023\/03\/interview-stefan.jpg\" alt=\"Portrait\"><!-- [et_pb_line_break_holder] -->    <pee class=\"name\">Stefan<\/pee><!-- [et_pb_line_break_holder] -->      <\/a><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"quote-container\"><!-- [et_pb_line_break_holder] -->    <pee class=\"quote-left\">&#8220;The same applies to software:  <!\u2013- [et_pb_br_holder] -\u2013>If you don&#8217;t define the destination, you can&#8217;t arrive.&#8221;<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->.quote-container {<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.quote-image-container {<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.quote-image-container img {<!-- [et_pb_line_break_holder] -->  width: 80px;<!-- [et_pb_line_break_holder] -->  min-width: 80px;<!-- [et_pb_line_break_holder] -->  border-radius: 80px;<!-- [et_pb_line_break_holder] -->  transition: all 0.3s;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->.quote-image-container img:hover {<!-- [et_pb_line_break_holder] -->  filter: brightness(1.1);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.quote-left {<!-- [et_pb_line_break_holder] -->  text-align: left;<!-- [et_pb_line_break_holder] -->  font-weight: 400;<!-- [et_pb_line_break_holder] -->  font-size: 16px;<!-- [et_pb_line_break_holder] -->  margin-left: 20px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->.name{<!-- [et_pb_line_break_holder] -->  margin-top: -6px;<!-- [et_pb_line_break_holder] -->  font-weight: 600;<!-- [et_pb_line_break_holder] -->  text-align: center;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->a{<!-- [et_pb_line_break_holder] -->  text-decoration: none;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->a:hover{<!-- [et_pb_line_break_holder] -->  text-decoration: none;<!-- [et_pb_line_break_holder] -->  color: #fc0839<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][et_pb_code _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<div class=\"quote-container\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"quote-container\"><!-- [et_pb_line_break_holder] -->    <pee class=\"quote-right\">&#8220;Converting a standard solution to more than 20 percent cannot be the way to go.&#8221;<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"quote-image-container\"><!-- [et_pb_line_break_holder] -->    <a href=\"https:\/\/www.linkedin.com\/in\/manuel-ludvigsen-diekmann\/\" target=\"_blank\" rel=\"noopener\"><!-- [et_pb_line_break_holder] -->    <img decoding=\"async\" src=\"https:\/\/www.shopmacher.de\/wp-content\/uploads\/2023\/03\/quote-manuel.jpg\" alt=\"Portrait\"><!-- [et_pb_line_break_holder] -->    <pee class=\"name\">Manuel<\/pee><!-- [et_pb_line_break_holder] -->      <\/a><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->.quote-container {<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.quote-image-container {<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.quote-image-container img {<!-- [et_pb_line_break_holder] -->  width: 80px;<!-- [et_pb_line_break_holder] -->  min-width: 80px;<!-- [et_pb_line_break_holder] -->  border-radius: 80px;<!-- [et_pb_line_break_holder] -->  transition: all 0.3s;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->.quote-image-container img:hover {<!-- [et_pb_line_break_holder] -->  filter: brightness(1.1);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.quote-right {<!-- [et_pb_line_break_holder] -->  text-align: right;<!-- [et_pb_line_break_holder] -->  font-weight: 400;<!-- [et_pb_line_break_holder] -->  font-size: 16px;<!-- [et_pb_line_break_holder] -->  margin-right:20px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->.name{<!-- [et_pb_line_break_holder] -->  margin-top: -6px;<!-- [et_pb_line_break_holder] -->  font-weight: 600;<!-- [et_pb_line_break_holder] -->  text-align: center;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->a{<!-- [et_pb_line_break_holder] -->  text-decoration: none;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->a:hover{<!-- [et_pb_line_break_holder] -->  text-decoration: none;<!-- [et_pb_line_break_holder] -->  color: #fc0839<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][et_pb_code _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||16px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<div class=\"quote-container\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"quote-image-container\"><!-- [et_pb_line_break_holder] -->    <a href=\"https:\/\/www.linkedin.com\/in\/stefanwenzel\/\" target=\"_blank\" rel=\"noopener\"><!-- [et_pb_line_break_holder] -->    <img decoding=\"async\" src=\"https:\/\/www.shopmacher.de\/wp-content\/uploads\/2023\/03\/interview-stefan.jpg\" alt=\"Portrait\"><!-- [et_pb_line_break_holder] -->    <pee class=\"name\">Stefan<\/pee><!-- [et_pb_line_break_holder] -->      <\/a><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"quote-container\"><!-- [et_pb_line_break_holder] -->    <pee class=\"quote-left\">&#8220;Technology is a means to an end. The less complexity the better.&#8221;<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->.quote-container {<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.quote-image-container {<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.quote-image-container img {<!-- [et_pb_line_break_holder] -->  width: 80px;<!-- [et_pb_line_break_holder] -->  min-width: 80px;<!-- [et_pb_line_break_holder] -->  border-radius: 80px;<!-- [et_pb_line_break_holder] -->  transition: all 0.3s;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->.quote-image-container img:hover {<!-- [et_pb_line_break_holder] -->  filter: brightness(1.1);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.quote-left {<!-- [et_pb_line_break_holder] -->  text-align: left;<!-- [et_pb_line_break_holder] -->  font-weight: 400;<!-- [et_pb_line_break_holder] -->  font-size: 16px<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->.name{<!-- [et_pb_line_break_holder] -->  margin-top: -6px;<!-- [et_pb_line_break_holder] -->  font-weight: 600;<!-- [et_pb_line_break_holder] -->  text-align: center;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->a{<!-- [et_pb_line_break_holder] -->  text-decoration: none;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->a:hover{<!-- [et_pb_line_break_holder] -->  text-decoration: none;<!-- [et_pb_line_break_holder] -->  color: #fc0839<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][et_pb_code _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<div class=\"quote-container\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"quote-container\"><!-- [et_pb_line_break_holder] -->    <pee class=\"quote-right\">&#8220;What is my USP and what can the team and the organization deliver? Honest self-reflection helps to make the right decisions.&#8221;<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"quote-image-container\"><!-- [et_pb_line_break_holder] -->    <a href=\"https:\/\/www.linkedin.com\/in\/manuel-ludvigsen-diekmann\/\" target=\"_blank\" rel=\"noopener\"><!-- [et_pb_line_break_holder] -->    <img decoding=\"async\" src=\"https:\/\/www.shopmacher.de\/wp-content\/uploads\/2023\/03\/quote-manuel.jpg\" alt=\"Portrait\"><!-- [et_pb_line_break_holder] -->    <pee class=\"name\">Manuel<\/pee><!-- [et_pb_line_break_holder] -->      <\/a><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->.quote-container {<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.quote-image-container {<!-- [et_pb_line_break_holder] -->  align-items: center;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.quote-image-container img {<!-- [et_pb_line_break_holder] -->  width: 80px;<!-- [et_pb_line_break_holder] -->  min-width: 80px;<!-- [et_pb_line_break_holder] -->  border-radius: 80px;<!-- [et_pb_line_break_holder] -->  transition: all 0.3s;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->.quote-image-container img:hover {<!-- [et_pb_line_break_holder] -->  filter: brightness(1.1);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.quote-right {<!-- [et_pb_line_break_holder] -->  text-align: right;<!-- [et_pb_line_break_holder] -->  font-weight: 400;<!-- [et_pb_line_break_holder] -->  font-size: 16px<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->.name{<!-- [et_pb_line_break_holder] -->  margin-top: -6px;<!-- [et_pb_line_break_holder] -->  font-weight: 600;<!-- [et_pb_line_break_holder] -->  text-align: center;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->a{<!-- [et_pb_line_break_holder] -->  text-decoration: none;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->a:hover{<!-- [et_pb_line_break_holder] -->  text-decoration: none;<!-- [et_pb_line_break_holder] -->  color: #fc0839<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.shopmacher.de\/wp-content\/uploads\/2023\/02\/decisiontree-mob.png&#8221; title_text=&#8221;decisiontree-mob&#8221; src_tablet=&#8221;https:\/\/www.shopmacher.de\/wp-content\/uploads\/2023\/02\/decisiontree-tab.png&#8221; src_phone=&#8221;https:\/\/www.shopmacher.de\/wp-content\/uploads\/2023\/02\/decisiontree-mob.png&#8221; src_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;40px|||16px|false|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; module_class=&#8221;two-col-tab&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||16px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; 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global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;bdbb3f40-2c94-4a5a-ad50-00c5a914af1c&#8221; text_text_color=&#8221;#252020&#8243; header_text_color=&#8221;#252020&#8243; header_2_font=&#8221;Montserrat|800|||||||&#8221; custom_margin=&#8221;||0px||false|false&#8221; header_text_align_last_edited=&#8221;off|tablet&#8221; header_2_text_align_tablet=&#8221;center&#8221; header_2_text_align_phone=&#8221;center&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">See and hear the whole discussion on k5 TV<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.20.2&#8243; 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custom_margin=&#8221;||16px||false|false&#8221; header_2_text_align_tablet=&#8221;left&#8221; header_2_text_align_phone=&#8221;&#8221; header_2_text_align_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; header_2_line_height_tablet=&#8221;1em&#8221; header_2_line_height_phone=&#8221;1em&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">QUESTIONS?<\/h2>\n<h3 style=\"text-align: center;\">Our consulting team is happy to help!<\/h3>\n<p>[\/et_pb_text][dsm_button button_one_id=&#8221;ga4-consulting-button&#8221; button_one_css=&#8221;gtm-btn-consulting&#8221; button_one_text=&#8221;Let Schnacken&#8221; button_one_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI0MzE3MSJ9fQ==@&#8221; button_alignment=&#8221;center&#8221; 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Should we go for an integrated commerce suite? Or better SaaS? Or do we need to develop individually? And what else is there to consider? On K5 TV, SHOPMACHER CTO Manuel Ludvigsen-Diekmann discussed this topic at length with retail expert Stefan Wenzel &#8211; and worked his way up to the fundamental questions of trend-setting technology decisions. Together, the two arrived at 4 key parameters that should be at the beginning of any technology decision:1. trading model How does my trading model differ from the competition?2. independence How important is it to remain independent of external partners?3. IT infrastructure Do I want and can I develop an IT infrastructure myself or do I have to \/ want to delegate the responsibility to external partners?4. offer Is my product\/service unique or is it the sales process (particularly fast, reliable, etc.)?Decision treeA number of decisions must then be made on this basis. The correct sequence is important here. An initial overview of this is provided by the Shop-Tech decision tree, which [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-245410","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/pages\/245410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/comments?post=245410"}],"version-history":[{"count":0,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/pages\/245410\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/media?parent=245410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}