{"id":246679,"date":"2023-04-14T11:33:04","date_gmt":"2023-04-14T09:33:04","guid":{"rendered":"https:\/\/www.shopmacher.de\/consulting\/"},"modified":"2025-09-16T10:10:09","modified_gmt":"2025-09-16T08:10:09","slug":"consulting","status":"publish","type":"page","link":"https:\/\/www.shopmacher.de\/en\/consulting\/","title":{"rendered":"Consulting"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#252020&#8243; custom_padding=&#8221;0px||0px|||&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Montserrat|300|||||||&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;45px&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;25px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Our services<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|800||on|||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_phone=&#8221;40px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Consulting<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|800|||||||&#8221; text_font_size=&#8221;20px&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"color: #fc0839;\">1.<\/span> more than just the shop system<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\">With new platforms and features, processes and data flows along the commerce value chain are dynamically changing. As a result, agile IT architectures are becoming a critical success factor for retailers.<\/p>\n<p style=\"text-align: justify;\">The complexity of choosing the right commerce platform is increasing exponentially (see IWB 02\/2022 &#8220;Shop Tech&#8221;). It&#8217;s no longer just about selecting the appropriate shop system and checking if a ready-made solution meets all requirements.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|800|||||||&#8221; text_font_size=&#8221;20px&#8221; custom_margin=&#8221;32px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"color: #fc0839;\">2.<\/span> fundamental questions<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\">For technology managers and enterprise buyers, increasingly fundamental and complex (and not just &#8220;complicated&#8221;) architectural decisions are at stake early on\u2014decisions that are almost philosophical in nature (Cloud vs. on-premise, Headless vs. standard software, prioritizing the replacement of existing components).<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|800|||||||&#8221; text_font_size=&#8221;20px&#8221; custom_margin=&#8221;32px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"color: #fc0839;\">3.<\/span> beyond manufacturer marketing<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It\u2019s hardly helpful to get an overview of the available options by consulting the software vendors themselves. They typically emphasize their strengths without clearly highlighting the weaknesses. By the time these weaknesses become apparent during implementation, it\u2019s too late because key technology decisions have already been made.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|800|||||||&#8221; text_font_size=&#8221;20px&#8221; custom_margin=&#8221;32px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"color: #fc0839;\">4.<\/span> <span style=\"font-weight: 800;\">Shopping experience<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Engaging technology consultants can be helpful\u2014especially if the consultants don\u2019t just offer advice from an &#8220;ivory tower&#8221; but bring relevant operational implementation experience. Consultants who truly understand the practical advantages and disadvantages of various e-commerce solutions and adjacent system components are invaluable.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.shopmacher.de\/wp-content\/uploads\/2024\/04\/Consulting.jpg&#8221; alt=&#8221;SHOPMACHER&#8221; title_text=&#8221;Consulting&#8221; align=&#8221;center&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;20px||80px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;16px||16px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|800|||||||&#8221; text_font_size=&#8221;20px&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>We may be able to help<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;15px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">This is precisely the sweet spot of Shopmacher Consulting. Our experts assist with questions on the following topics:<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;16px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto|700|||||||&#8221; background_color=&#8221;#f4f4f4&#8243; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Tech Consulting<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto|700|||||||&#8221; background_color=&#8221;#f4f4f4&#8243; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Requirements Consulting<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto|700|||||||&#8221; background_color=&#8221;#f4f4f4&#8243; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Data Consulting  <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;16px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto|700|||||||&#8221; background_color=&#8221;#f4f4f4&#8243; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>CX Consulting  <\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto|300|||||||&#8221; background_color=&#8221;#f4f4f4&#8243; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Troubleshooting<\/strong> during operation \/ project<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f4f4f4&#8243; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;40px||40px||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;c7c498d6-db77-4021-bb40-6d07e13d832c&#8221; header_font=&#8221;|800|||||||&#8221; header_2_font=&#8221;|800|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;32px&#8221; header_2_line_height=&#8221;1.4em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span>Our consulting team<\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_6,1_6,1_6,1_6,1_6,1_6&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; module_class=&#8221;three-col-mob&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;12px||8px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.shopmacher.de\/wp-content\/uploads\/2022\/12\/20210906-sabine-7-1-scaled.jpg&#8221; alt=&#8221;sabine&#8221; title_text=&#8221;sabine&#8221; url=&#8221;https:\/\/www.linkedin.com\/in\/sabine-g%C3%B6tz-1bb2813a\/&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||12px||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; filter_brightness__hover_enabled=&#8221;on|desktop&#8221; filter_brightness__hover=&#8221;120%&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;67e16909-3adc-4d25-9452-4300f7485e24&#8243; text_text_color=&#8221;#252020&#8243; custom_margin=&#8221;||8px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Sabine<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_social_media_follow _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_social_media_follow_network social_network=&#8221;linkedin&#8221; url=&#8221;https:\/\/www.linkedin.com\/in\/sabine-g%C3%B6tz-1bb2813a\/&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#6d6d6d&#8221; background_enable_color=&#8221;on&#8221; background_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;on|desktop&#8221; background_color__hover=&#8221;#fc0839&#8243; background_enable_color__hover=&#8221;on&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]linkedin[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.shopmacher.de\/wp-content\/uploads\/2020\/12\/carsten-1-angepasst.jpg&#8221; alt=&#8221;Carsten&#8221; title_text=&#8221;Carsten&#8221; url=&#8221;https:\/\/www.linkedin.com\/in\/carsten-d%C3%BCtschke-a736b91ab\/&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||12px||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; filter_brightness__hover=&#8221;120%&#8221; filter_brightness__hover_enabled=&#8221;on|hover&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;67e16909-3adc-4d25-9452-4300f7485e24&#8243; text_text_color=&#8221;#252020&#8243; custom_margin=&#8221;||8px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"p1\"><strong>Carsten<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_social_media_follow _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_social_media_follow_network social_network=&#8221;linkedin&#8221; url=&#8221;https:\/\/www.linkedin.com\/in\/carsten-d%C3%BCtschke-a736b91ab\/&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#6d6d6d&#8221; background_enable_color=&#8221;on&#8221; background_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;on|desktop&#8221; background_color__hover=&#8221;#fc0839&#8243; background_enable_color__hover=&#8221;on&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]linkedin[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.shopmacher.de\/wp-content\/uploads\/2023\/11\/Michael1.jpg&#8221; alt=&#8221;Natascha&#8221; title_text=&#8221;Michael1&#8243; url=&#8221;https:\/\/www.linkedin.com\/in\/frank-michael-lohmann\/&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||12px||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; filter_brightness__hover=&#8221;120%&#8221; filter_brightness__hover_enabled=&#8221;on|hover&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;67e16909-3adc-4d25-9452-4300f7485e24&#8243; text_text_color=&#8221;#252020&#8243; custom_margin=&#8221;||8px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"p1\"><strong>Michael<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_social_media_follow _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_social_media_follow_network social_network=&#8221;linkedin&#8221; url=&#8221;https:\/\/www.linkedin.com\/in\/frank-michael-lohmann\/&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#6d6d6d&#8221; background_enable_color=&#8221;on&#8221; background_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;on|desktop&#8221; background_color__hover=&#8221;#fc0839&#8243; background_enable_color__hover=&#8221;on&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]linkedin[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.shopmacher.de\/wp-content\/uploads\/2020\/12\/phil-1-angepasst.jpg&#8221; alt=&#8221;Philipp&#8221; title_text=&#8221;Philipp&#8221; url=&#8221;https:\/\/www.linkedin.com\/in\/philipp-mathey-12699058\/&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||12px||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; filter_brightness__hover=&#8221;120%&#8221; filter_brightness__hover_enabled=&#8221;on|hover&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;67e16909-3adc-4d25-9452-4300f7485e24&#8243; text_text_color=&#8221;#252020&#8243; custom_margin=&#8221;||8px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"p1\"><strong>Philipp<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_social_media_follow _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_social_media_follow_network social_network=&#8221;linkedin&#8221; url=&#8221;https:\/\/www.linkedin.com\/in\/philipp-mathey-12699058\/&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#6d6d6d&#8221; background_enable_color=&#8221;on&#8221; background_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;on|desktop&#8221; background_color__hover=&#8221;#fc0839&#8243; background_enable_color__hover=&#8221;on&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]linkedin[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.shopmacher.de\/wp-content\/uploads\/2025\/07\/thorsten-ret-08.-Januar-2025-verkl-2.jpg&#8221; alt=&#8221;Thorsten&#8221; title_text=&#8221;thorsten-ret &#8211; 08. Januar 2025 -verkl (2)&#8221; url=&#8221;https:\/\/www.linkedin.com\/in\/thorsten-hamann\/&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||12px||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; filter_brightness__hover=&#8221;120%&#8221; filter_brightness__hover_enabled=&#8221;on|hover&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;67e16909-3adc-4d25-9452-4300f7485e24&#8243; text_text_color=&#8221;#252020&#8243; custom_margin=&#8221;||8px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p class=\"p1\"><strong>Thorsten<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_social_media_follow _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_social_media_follow_network social_network=&#8221;linkedin&#8221; url=&#8221;https:\/\/www.linkedin.com\/in\/jana-kartz-680b15304\/&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#6d6d6d&#8221; background_enable_color=&#8221;on&#8221; background_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;on|desktop&#8221; background_color__hover=&#8221;#fc0839&#8243; background_enable_color__hover=&#8221;on&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]linkedin[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.shopmacher.de\/wp-content\/uploads\/2021\/08\/manuel-1-angepasst.jpg&#8221; alt=&#8221;Manuel&#8221; title_text=&#8221;Manuel&#8221; url=&#8221;https:\/\/www.linkedin.com\/in\/manuel-ludvigsen-diekmann\/&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||12px||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; filter_brightness__hover=&#8221;120%&#8221; filter_brightness__hover_enabled=&#8221;on|hover&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;67e16909-3adc-4d25-9452-4300f7485e24&#8243; text_text_color=&#8221;#252020&#8243; custom_margin=&#8221;||8px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"p1\"><strong>Manuel<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_social_media_follow _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_social_media_follow_network social_network=&#8221;linkedin&#8221; url=&#8221;https:\/\/www.linkedin.com\/in\/manuel-ludvigsen-diekmann\/&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#6d6d6d&#8221; background_enable_color=&#8221;on&#8221; background_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;on|desktop&#8221; background_color__hover=&#8221;#fc0839&#8243; background_enable_color__hover=&#8221;on&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]linkedin[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||150px||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;c7c498d6-db77-4021-bb40-6d07e13d832c&#8221; header_font=&#8221;|800|||||||&#8221; header_2_font=&#8221;|800|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;32px&#8221; header_2_line_height=&#8221;1.4em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span>What we can also do<\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;16px||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|800|||||||&#8221; header_2_font=&#8221;Montserrat||||||||&#8221; header_2_font_size=&#8221;22px&#8221; header_2_line_height=&#8221;30px&#8221; header_3_font=&#8221;Montserrat|800|||||||&#8221; header_3_text_align=&#8221;left&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;24px&#8221; header_3_line_height=&#8221;1.4em&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(0,0,0,0) 40%|rgba(0,0,0,0.8) 99%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/www.shopmacher.de\/wp-content\/uploads\/2023\/03\/operations.jpg&#8221; text_orientation=&#8221;center&#8221; custom_margin_tablet=&#8221;0px||24px||false|false&#8221; custom_margin_phone=&#8221;0px||12px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;12px|20px|24px|20px|false|true&#8221; link_option_url=&#8221;https:\/\/www.shopmacher.de\/en\/?page_id=246622&#8243; background_last_edited=&#8221;on|tablet&#8221; custom_css_main_element=&#8221;height: 360px;||display: flex;||align-items: flex-end;&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_blur=&#8221;20px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.15)&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221; transform_scale__hover=&#8221;105%|105%&#8221; custom_css_main_element_tablet=&#8221;height: 280px;||display: flex;||align-items: flex-end;&#8221; custom_css_main_element_phone=&#8221;height: 180px;||display: flex;||align-items: flex-end;&#8221;]<\/p>\n<h3>Shopmacher Operations<\/h3>\n<p style=\"color: #fff; text-align: left; margin-top: -8px;\">Know-how, capacity, and development power on demand.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|800|||||||&#8221; header_2_font=&#8221;Montserrat||||||||&#8221; header_2_font_size=&#8221;22px&#8221; header_2_line_height=&#8221;30px&#8221; header_3_font=&#8221;Montserrat|800|||||||&#8221; header_3_text_align=&#8221;left&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;24px&#8221; header_3_line_height=&#8221;1.4em&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(0,0,0,0) 40%|rgba(0,0,0,0.8) 99%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/www.shopmacher.de\/wp-content\/uploads\/2023\/03\/ressources.jpg&#8221; text_orientation=&#8221;center&#8221; custom_margin_tablet=&#8221;0px||24px||false|false&#8221; custom_margin_phone=&#8221;0px||12px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;12px|20px|24px|20px|false|true&#8221; link_option_url=&#8221;https:\/\/www.shopmacher.de\/en\/ressouces\/&#8221; background_last_edited=&#8221;on|phone&#8221; use_background_color_gradient_phone=&#8221;on&#8221; background_color_gradient_stops_phone=&#8221;rgba(0,0,0,0) 0%|rgba(0,0,0,0.8) 99%&#8221; custom_css_main_element=&#8221;height: 360px;||display: flex;||align-items: flex-end;&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_blur=&#8221;20px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.15)&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221; transform_scale__hover=&#8221;105%|105%&#8221; custom_css_main_element_tablet=&#8221;height: 280px;||display: flex;||align-items: flex-end;&#8221; custom_css_main_element_phone=&#8221;height: 180px;||display: flex;||align-items: flex-end;&#8221;]<\/p>\n<h3>Shopmaker Resources<\/h3>\n<p style=\"color: #fff; text-align: left; margin-top: -8px;\">We build your own development team<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; header_font=&#8221;|800|||||||&#8221; header_2_font=&#8221;Montserrat||||||||&#8221; header_2_font_size=&#8221;22px&#8221; header_2_line_height=&#8221;30px&#8221; header_3_font=&#8221;Montserrat|800|||||||&#8221; header_3_text_align=&#8221;left&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;24px&#8221; header_3_line_height=&#8221;1.4em&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(0,0,0,0) 0%|rgba(0,0,0,0.8) 99%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/www.shopmacher.de\/wp-content\/uploads\/2023\/03\/healthcheck.jpg&#8221; text_orientation=&#8221;center&#8221; custom_margin_tablet=&#8221;0px||24px||false|false&#8221; custom_margin_phone=&#8221;0px||24px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;12px|20px|24px|20px|false|true&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1MDc2OCJ9fQ==@&#8221; background_last_edited=&#8221;off|phone&#8221; custom_css_main_element=&#8221;height: 360px;||display: flex;||align-items: flex-end;&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_blur=&#8221;20px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.15)&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221; transform_scale__hover=&#8221;105%|105%&#8221; custom_css_main_element_tablet=&#8221;height: 280px;||display: flex;||align-items: flex-end;&#8221; custom_css_main_element_phone=&#8221;height: 180px;||display: flex;||align-items: flex-end;&#8221;]<\/p>\n<h3>Platform Audit<\/h3>\n<p style=\"color: #fff; text-align: left; margin-top: -8px;\">How healthy and future-proof is your platform?<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our servicesConsulting1. more than just the shop systemWith new platforms and features, processes and data flows along the commerce value chain are dynamically changing. As a result, agile IT architectures are becoming a critical success factor for retailers. The complexity of choosing the right commerce platform is increasing exponentially (see IWB 02\/2022 &#8220;Shop Tech&#8221;). It&#8217;s no longer just about selecting the appropriate shop system and checking if a ready-made solution meets all requirements.2. fundamental questionsFor technology managers and enterprise buyers, increasingly fundamental and complex (and not just &#8220;complicated&#8221;) architectural decisions are at stake early on\u2014decisions that are almost philosophical in nature (Cloud vs. on-premise, Headless vs. standard software, prioritizing the replacement of existing components).3. beyond manufacturer marketingIt\u2019s hardly helpful to get an overview of the available options by consulting the software vendors themselves. They typically emphasize their strengths without clearly highlighting the weaknesses. By the time these weaknesses become apparent during implementation, it\u2019s too late because key technology decisions have already been made.4. Shopping experienceEngaging technology consultants can be helpful\u2014especially if the consultants don\u2019t just offer advice from an &#8220;ivory tower&#8221; but bring relevant operational implementation experience. Consultants who truly understand the practical advantages and disadvantages of various e-commerce solutions [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-246679","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/pages\/246679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/comments?post=246679"}],"version-history":[{"count":5,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/pages\/246679\/revisions"}],"predecessor-version":[{"id":251096,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/pages\/246679\/revisions\/251096"}],"wp:attachment":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/media?parent=246679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}