{"id":251670,"date":"2026-02-24T15:53:17","date_gmt":"2026-02-24T14:53:17","guid":{"rendered":"https:\/\/www.shopmacher.de\/?page_id=251670"},"modified":"2026-02-24T16:14:51","modified_gmt":"2026-02-24T15:14:51","slug":"heart-partner-akeneo","status":"publish","type":"page","link":"https:\/\/www.shopmacher.de\/en\/heart-partner-akeneo\/","title":{"rendered":"Heart partner Akeneo"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#252020&#8243; custom_padding=&#8221;0px||0px|||&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Montserrat|300|||||||&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;45px&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;25px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>heart partner<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|800||on|||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_phone=&#8221;40px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Akeneo<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;32px|||||&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;55%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||20px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;3b6de9dc-9290-4ad3-9f67-28ec97e192ef&#8221; text_font_size=&#8221;18px&#8221; header_font_size=&#8221;18px&#8221; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>Who and what is Akeneo<\/b><b>? <\/b> <\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;6ef5f875-8750-478a-9764-36675c174ece&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]Akeneo is a technology partner that offers a modern Product Information Management System (PIM system). In a commerce system architecture, a PIM solution provides a place to collect, manage and enrich product information, create a product catalog and distribute it to sales and e-commerce channels. Akeneo offers its product as SaaS, i.e. as a cloud solution. Akeneo aptly describes its solution as a &#8220;Product Cloud&#8221;.     <\/p>\n<p>Akeneo is headquartered in France, we work together with the German GmbH based in D\u00fcsseldorf in our daily business.   [\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.shopmacher.de\/wp-content\/uploads\/2022\/11\/akeneo-1.png&#8221; alt=&#8221;Akeneo&#8221; title_text=&#8221;Akeneo&#8221; url=&#8221;https:\/\/www.akeneo.com\/de\/&#8221; url_new_window=&#8221;on&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;|0px||0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;55%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;85%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;40px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;3b6de9dc-9290-4ad3-9f67-28ec97e192ef&#8221; text_font_size=&#8221;18px&#8221; header_font_size=&#8221;18px&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>How long have we been an Akeneo partner?  <\/b><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;6ef5f875-8750-478a-9764-36675c174ece&#8221; global_colors_info=&#8221;{}&#8221;]We have been an Akeneo partner since 2020. In the first year of our cooperation, the focus was on professional exchange and onboarding of our consultants in order to get to know the system and its possibilities and to explore its possible applications in the system architectures we have developed. We have also been taking on implementation projects since the end of 2020. [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f7f6f6&#8243; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;40px||40px||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto|700|||||||&#8221; text_font_size=&#8221;30px&#8221; text_line_height=&#8221;1.4em&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]AKENEO[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto|300|||||||&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">Technology partner<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_number_counter title=&#8221;Founded&#8221; number=&#8221;2013&#8243; percent_sign=&#8221;off&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h1&#8243; title_font=&#8221;Roboto|300|||||||&#8221; title_font_size=&#8221;18px&#8221; number_font=&#8221;Roboto|700|||||||&#8221; number_text_color=&#8221;#000000&#8243; number_font_size=&#8221;30px&#8221; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_number_counter title=&#8221;cooperation since&#8221; number=&#8221;2020&#8243; percent_sign=&#8221;off&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h1&#8243; title_font=&#8221;Roboto|300|||||||&#8221; title_font_size=&#8221;18px&#8221; number_font=&#8221;Roboto|700|||||||&#8221; number_text_color=&#8221;#000000&#8243; number_font_size=&#8221;30px&#8221; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_number_counter title=&#8221;Our customers&#8221; number=&#8221;3&#8243; percent_sign=&#8221;off&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h1&#8243; title_font=&#8221;Roboto|300|||||||&#8221; title_text_color=&#8221;#000000&#8243; title_font_size=&#8221;18px&#8221; number_font=&#8221;Roboto|700|||||||&#8221; number_text_color=&#8221;#000000&#8243; number_font_size=&#8221;30px&#8221; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||-60px||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;55%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;85%&#8221; width_last_edited=&#8221;on|tablet&#8221; min_height=&#8221;215.2px&#8221; custom_margin=&#8221;|auto|5px|auto|false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;3b6de9dc-9290-4ad3-9f67-28ec97e192ef&#8221; text_font_size=&#8221;18px&#8221; header_font_size=&#8221;18px&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>Why did we choose Akeneo as a partner?<\/b><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;6ef5f875-8750-478a-9764-36675c174ece&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]As an implementer of commerce solutions, we pursue a long-term approach and grow with our few customers. We are therefore dependent on their success. Success in online retail correlates to a large extent with the quality of product data and data models. This is why first-class product data management is essential for the success of our solutions and we want to play an active role in shaping this.     <\/p>\n<p>Akeneo is a member of the MACH Alliance (Microservice, API-driven, Cloud, Headless) and is therefore absolutely in step with us in terms of architecture philosophy. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;55%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; min_height=&#8221;215.2px&#8221; custom_margin=&#8221;-55px|auto|5px|auto|false|false&#8221; custom_padding=&#8221;0px||4px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;3b6de9dc-9290-4ad3-9f67-28ec97e192ef&#8221; text_font_size=&#8221;18px&#8221; header_font_size=&#8221;18px&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>What do we particularly appreciate about Akeneo?  <\/b><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;6ef5f875-8750-478a-9764-36675c174ece&#8221; custom_margin=&#8221;||||true|false&#8221; global_colors_info=&#8221;{}&#8221;]We use Akeneo as a PIM because the cloud solution harmonizes with our best-of-breed strategy, i.e. the approach of curating the best special solutions into a perfectly coordinated system architecture via an interface. This works best with native cloud services, whose strength lies primarily in connectivity. Akeneo offers such a solution and is therefore an important building block for an excellent customer experience, because Akeneo can simply deliver top-quality product data.    <\/p>\n<p>In addition, Akeneo not only pursues a progressive approach in terms of the technology idea, the user interface and configuration are also very intuitive and this helps us to quickly convince potential customers of the solution and its advantages, because they simply become more independent and can therefore control their data quality to a large extent themselves.  <\/p>\n<p>Features such as the rule engine, tailored import\/export, granular rights management and data quality overview offer our customers immediately comprehensible added value and also help us to make e-commerce more successful.  <\/p>\n<p>And last but not least, partner support, communication and coordination in implementation projects are very professional, so that we receive all the support we need from the manufacturer to do a first-class job.      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;55%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;85%&#8221; width_last_edited=&#8221;on|tablet&#8221; min_height=&#8221;215.2px&#8221; custom_margin=&#8221;25px|auto|0px|auto|false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;3b6de9dc-9290-4ad3-9f67-28ec97e192ef&#8221; text_font_size=&#8221;18px&#8221; header_font_size=&#8221;18px&#8221; custom_margin=&#8221;5px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>This is our experience with Akeneo:<\/b><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;6ef5f875-8750-478a-9764-36675c174ece&#8221; custom_margin=&#8221;||||true|false&#8221; global_colors_info=&#8221;{}&#8221;]We are currently using the Akeneo solution for our customers Sport2000, schuhe.de and S.E.A. Vertrieb. For the customer sport2000, we developed an Akeneo connector for the commercetools headless system in fall 2022.   <\/p>\n<p>Since 2020, we have implemented a total of 3 eCommerce architectures using the Akeneo Product Cloud as a solution. [\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;3b6de9dc-9290-4ad3-9f67-28ec97e192ef&#8221; text_font_size=&#8221;18px&#8221; header_font_size=&#8221;18px&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>We look forward to this in the future with Akeneo:  <\/b><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;6ef5f875-8750-478a-9764-36675c174ece&#8221; custom_padding=&#8221;||35px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]The importance of first-class product data is becoming increasingly clear to many retailers and the demand for good PIM systems is growing.  <\/p>\n<p>There is also a growing understanding that it is simply smart to use each system component in an architecture exactly where it has its strengths: store does checkout, CRM does customer data, ERP does inventory, etc. So we look forward to working with Akeneo to take the MACH approach further.  <\/p>\n<p>There are currently still many self-developed solutions on the market in which these tasks are handled together in a makeshift manner in a less flexible system stack. These systems must be gradually replaced, and when the time comes to optimize product data management, the flexible cloud solution from Akeneo will be shortlisted by many IT managers.  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