{"id":240213,"date":"2020-06-03T13:04:13","date_gmt":"2020-06-03T13:04:13","guid":{"rendered":"https:\/\/www.shopmacher.de\/please-no-technology-adventures\/"},"modified":"2022-05-27T12:21:38","modified_gmt":"2022-05-27T12:21:38","slug":"please-no-technology-adventures","status":"publish","type":"post","link":"https:\/\/www.shopmacher.de\/en\/please-no-technology-adventures\/","title":{"rendered":"&#8220;Please no technology adventures!&#8221;"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;45px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;55%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||15px||false|false&#8221; custom_css_main_element=&#8221;display: flex;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.6.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_post_nav show_next=&#8221;off&#8221; _builder_version=&#8221;4.6.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_nav][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.6.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_post_nav show_prev=&#8221;off&#8221; _builder_version=&#8221;4.6.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.6.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;55%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;25px||0px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.6.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider color=&#8221;#b4bbc2&#8243; _builder_version=&#8221;4.6.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(0,0,0,0)&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;55%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;30px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.6.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_post_title title=&#8221;off&#8221; author=&#8221;off&#8221; date_format=&#8221;j. M Y&#8221; categories=&#8221;off&#8221; comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; _builder_version=&#8221;4.6.0&#8243; _module_preset=&#8221;default&#8221; meta_text_color=&#8221;#858D93&#8243; meta_font_size=&#8221;18px&#8221; custom_margin=&#8221;||15px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][et_pb_post_title meta=&#8221;off&#8221; date_format=&#8221;j. M Y&#8221; featured_image=&#8221;off&#8221; _builder_version=&#8221;4.6.0&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Montserrat|800||on|||||&#8221; title_text_color=&#8221;#252020&#8243; title_font_size=&#8221;35px&#8221; title_line_height=&#8221;1.2em&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;55%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.6.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.shopmacher.de\/wp-content\/uploads\/2021\/05\/Andre\u0301-20190909-40-scaled.jpg&#8221; title_text=&#8221;Andr\u00e9-20190909-40&#8243; url=&#8221;https:\/\/api.meleven.de\/out\/shopmacher\/16.66.df.ONEtoONE62626e1a.pdf&#8221; url_new_window=&#8221;on&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;30px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;67e16909-3adc-4d25-9452-4300f7485e24&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>SHOPMACHER CEO Andr\u00e9 Roitzsch<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;55%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.6.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.11.4&#8243; _module_preset=&#8221;67e16909-3adc-4d25-9452-4300f7485e24&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; text_font=&#8221;||||||||&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"color: #000000;\">In ONE to ONE 6\/2020, SHOPMACHER CEO Andr\u00e9 Roitzsch has his say as an expert in the digitization of sales routes in B2B. His recommendation, also in Corona times: Without the right infrastructure, digitization will fail.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;55%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;||4px|||&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_before_last_edited=&#8221;off|tablet&#8221; custom_css_main_element_tablet=&#8221;display: flex;&#8221; custom_css_main_element_phone=&#8221;display: inherit;&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;off|phone&#8221;][et_pb_social_media_follow icon_color=&#8221;#858D93&#8243; use_icon_font_size=&#8221;on&#8221; 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url=&#8221;https:\/\/www.youtube.com\/channel\/UCLhDymlUEAWiSXjv9wUEpHA&#8221; _builder_version=&#8221;4.6.0&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]youtube[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.6.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;https:\/\/www.shopmacher.de\/wp-content\/uploads\/2021\/10\/ONEtoONE.pdf&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;VIEW THE PUBLICATION&#8221; _builder_version=&#8221;4.11.4&#8243; _module_preset=&#8221;b0debc46-85df-48ae-bf34-5ac2babbaee0&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; custom_margin__hover_enabled=&#8221;on|desktop&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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