{"id":240219,"date":"2019-05-28T13:54:12","date_gmt":"2019-05-28T13:54:12","guid":{"rendered":"https:\/\/www.shopmacher.de\/shopmacher-jobshop-wins-the-german-prize-for-online-communication-dpok\/"},"modified":"2022-05-06T09:59:17","modified_gmt":"2022-05-06T09:59:17","slug":"shopmacher-jobshop-wins-the-german-prize-for-online-communication-dpok","status":"publish","type":"post","link":"https:\/\/www.shopmacher.de\/en\/shopmacher-jobshop-wins-the-german-prize-for-online-communication-dpok\/","title":{"rendered":"SHOPMACHER JobShop wins the German Prize for Online Communication (dpok)"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;45px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;55%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||15px||false|false&#8221; custom_css_main_element=&#8221;display: flex;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.6.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_post_nav show_next=&#8221;off&#8221; _builder_version=&#8221;4.6.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_nav][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.6.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_post_nav show_prev=&#8221;off&#8221; _builder_version=&#8221;4.6.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.6.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;55%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;25px||0px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.6.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider color=&#8221;#b4bbc2&#8243; _builder_version=&#8221;4.6.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(0,0,0,0)&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;55%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;30px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.6.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_post_title title=&#8221;off&#8221; author=&#8221;off&#8221; date_format=&#8221;j. M Y&#8221; categories=&#8221;off&#8221; comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; _builder_version=&#8221;4.6.0&#8243; _module_preset=&#8221;default&#8221; meta_text_color=&#8221;#858D93&#8243; meta_font_size=&#8221;18px&#8221; custom_margin=&#8221;||15px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][et_pb_post_title meta=&#8221;off&#8221; date_format=&#8221;j. M Y&#8221; featured_image=&#8221;off&#8221; _builder_version=&#8221;4.6.0&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Montserrat|800||on|||||&#8221; title_text_color=&#8221;#252020&#8243; title_font_size=&#8221;35px&#8221; title_line_height=&#8221;1.2em&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;55%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;50px||50px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.11.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|600|||||||&#8221; text_text_color=&#8221;#252020&#8243; text_font_size=&#8221;18px&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]The SHOPMACHER JobShop continues to fill the trophy cabinet at the SHOPMACHER headquarters in Gescher. At the German Prize for Online Communication (dpok), the JobShop of the e-commerce specialists received the award for the best career website, leaving the offers of corporate giants such as Evonik and Bosch behind. After the Human Resources Excellence Award 2018 and the award #justmake from the business development agency Borken, the JobShop has already won the third award.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;55%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.6.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.shopmacher.de\/wp-content\/uploads\/2021\/05\/SHOPMACHER-gewinnt-Preis-Onlinekommunikation-2019-scaled.jpg&#8221; alt=&#8221;German prize for online communication (dpok) SHOPMACHER 201\u00df&#8221; title_text=&#8221;SHOPMACHER wins the German Prize for Online Communication (dpok) 2019&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;67e16909-3adc-4d25-9452-4300f7485e24&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>SHOPMACHER JobShop receives DPOK<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;55%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;15px||15px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.6.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;3b6de9dc-9290-4ad3-9f67-28ec97e192ef&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span>This is how the SHOPMACHER JobShop works<\/span><\/h2>\n<div><\/div>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.11.4&#8243; _module_preset=&#8221;_initial&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; text_font=&#8221;||||||||&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<div>\n<p>In the JobShop, jobs are presented like t-shirts by models. The product becomes the job description, the job can be placed in the shopping cart. <span>&#8216;Buy now&#8217; means &#8216;Apply now&#8217;. Other functions known from web shops can also be found in the JobShop: Product reviews are <\/span><span>kununu ratings, there are various ways of sending CVs as payment methods &#8211; the link on the Xing profile is the instant transfer &#8211; anyone who applies by recommendation can enter a discount code. The applicant chat corresponds to the chat advisor and there is also the category &#8220;Sold out!&#8221; &#8211; here you will find old-fashioned working methods and rigid hierarchies.<\/span><\/p>\n<p>The creative approach of presenting vacant jobs not on a conventional career website, but in a refreshingly different way in the form of an online store, comes from <a data-name=\"https:\/\/www.yeahr.de\/\" class=\"\" href=\"https:\/\/www.yeahr.de\/\" title=\"\" target=\"_blank\" rel=\"noopener\">YeaHR<\/a>!, an agency specializing in HR solutions in the digital age.<\/p>\n<\/div>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;3b6de9dc-9290-4ad3-9f67-28ec97e192ef&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span> JobShop as an answer to challenges in human resources <\/b> <\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;6ef5f875-8750-478a-9764-36675c174ece&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;15px||15px||true|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>In a strong labor market, especially in the field of digital jobs, Shopmacher are in tough competition for clever and creative minds. Accordingly, the challenge was to raise awareness of the company as an attractive employer among the target groups and thus increase the background noise in incoming (unsolicited) applications. If the implementation is successful, this is automatically accompanied by a reduction in recruiting costs.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;55%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;||4px|||&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_before_last_edited=&#8221;off|tablet&#8221; custom_css_main_element_tablet=&#8221;display: flex;&#8221; custom_css_main_element_phone=&#8221;display: inherit;&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;off|phone&#8221;][et_pb_social_media_follow icon_color=&#8221;#858D93&#8243; use_icon_font_size=&#8221;on&#8221; 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url=&#8221;https:\/\/www.youtube.com\/channel\/UCLhDymlUEAWiSXjv9wUEpHA&#8221; _builder_version=&#8221;4.6.0&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]youtube[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.6.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;30px||30px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; 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M Y&#8221; show_categories=&#8221;off&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;74be4b22-f98e-4286-aaa8-8b34bf95a7f2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The SHOPMACHER JobShop continues to fill the trophy cabinet at the SHOPMACHER headquarters in Gescher. At the German Prize for Online Communication (dpok), the JobShop of the e-commerce specialists received the award for the best career website, leaving the offers of corporate giants such as Evonik and Bosch behind. After the Human Resources Excellence Award 2018 and the award #justmake from the business development agency Borken, the JobShop has already won the third award.SHOPMACHER JobShop receives DPOKThis is how the SHOPMACHER JobShop works In the JobShop, jobs are presented like t-shirts by models. The product becomes the job description, the job can be placed in the shopping cart. &#8216;Buy now&#8217; means &#8216;Apply now&#8217;. Other functions known from web shops can also be found in the JobShop: Product reviews are kununu ratings, there are various ways of sending CVs as payment methods &#8211; the link on the Xing profile is the instant transfer &#8211; anyone who applies by recommendation can enter a discount code. The applicant chat corresponds to the chat advisor and there is also the category &#8220;Sold out!&#8221; &#8211; here you will find old-fashioned working methods and rigid hierarchies. The creative approach of presenting vacant jobs not on a [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":239874,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[74,79],"tags":[],"class_list":["post-240219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release-en","category-the-shopmakers-en"],"_links":{"self":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/posts\/240219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/comments?post=240219"}],"version-history":[{"count":0,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/posts\/240219\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/media\/239874"}],"wp:attachment":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/media?parent=240219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/categories?post=240219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/tags?post=240219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}