{"id":240292,"date":"2018-09-21T10:21:01","date_gmt":"2018-09-21T08:21:01","guid":{"rendered":"https:\/\/www.shopmacher.de\/zumnorde-is-the-digital-shoe-store-of-the-future-emerging-here\/"},"modified":"2022-05-27T12:12:40","modified_gmt":"2022-05-27T12:12:40","slug":"zumnorde-is-the-digital-shoe-store-of-the-future-emerging-here","status":"publish","type":"post","link":"https:\/\/www.shopmacher.de\/en\/zumnorde-is-the-digital-shoe-store-of-the-future-emerging-here\/","title":{"rendered":"Zumnorde – Is the digital shoe store of the future emerging here?"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”45px||0px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.9.2″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”90%” width_last_edited=”on|phone” custom_margin=”0px||0px||true|false” custom_padding=”0px||15px||false|false” custom_css_main_element=”display: flex;” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.6.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_nav show_next=”off” _builder_version=”4.6.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_post_nav][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.6.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_nav show_prev=”off” _builder_version=”4.6.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.6.0″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_padding=”25px||0px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.6.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#b4bbc2″ _builder_version=”4.6.0″ _module_preset=”default” background_color=”rgba(0,0,0,0)” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.2″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|desktop” custom_padding=”30px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.6.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_title title=”off” author=”off” date_format=”j. M Y” categories=”off” comments=”off” featured_image=”off” _builder_version=”4.6.0″ _module_preset=”default” meta_text_color=”#858D93″ meta_font_size=”18px” custom_margin=”||15px||false|false” global_colors_info=”{}”][\/et_pb_post_title][et_pb_post_title meta=”off” date_format=”j. M Y” featured_image=”off” _builder_version=”4.6.0″ _module_preset=”default” title_font=”Montserrat|800||on|||||” title_text_color=”#252020″ title_font_size=”35px” title_line_height=”1.2em” global_colors_info=”{}”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.2″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|phone” custom_margin=”0px||0px||true|false” custom_padding=”50px||50px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.9.2″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.9.4″ _module_preset=”default” text_font=”|600|||||||” text_text_color=”#252020″ text_font_size=”18px” custom_padding=”0px||0px||true|false” global_colors_info=”{}”]<\/p>\n

Shopping experience, digital PoS – does that go together? Is this really a lifeline for brick-and-mortar retail? The shoe store Zumnorde, traditional regional prince, shows that it could work if you leave no stone unturned.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.2″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.6.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.shopmacher.de\/wp-content\/uploads\/2021\/05\/POS_Zumnorde_Mu\u0308nster.jpeg” alt=”A person operates a screen in the brick-and-mortar store” title_text=”POS_Zumnorde_M\u00fcnster” _builder_version=”4.9.4″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.9.4″ _module_preset=”67e16909-3adc-4d25-9452-4300f7485e24″ global_colors_info=”{}”]<\/p>\n

Articles can also be placed in the virtual shopping cart outside of store opening hours via a QR code on the interactive displays.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.2″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_margin=”0px||0px||true|false” custom_padding=”15px||15px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.6.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.9.4″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” custom_margin=”0px||0px||true|false” custom_padding=”15px||15px||true|false” global_colors_info=”{}”]<\/p>\n

At the moment, one should certainly not ask the Zumnorde shoe store about the KPIs of speaking shop windows and interactive displays in the modernized flagship in M\u00fcnster on Prinzipalmarkt. But while digital bling projects at the shrinking giant Karstadt seemed more like a late attempt to produce a little innovation PR, at the end of the day this kind of thing has to pay off for a medium-sized company – and it has to be thought through and designed accordingly. <\/p>\n

This applies, for example, to the speaking shop windows as consulting and sales agents. If you want to offer customers contact points around the clock and outside of opening hours, you don’t just have to say “A” and “B”. He has to work through the digital solution to “Z”.[\/et_pb_text][et_pb_text _builder_version=”4.9.4″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” global_colors_info=”{}”]<\/p>\n

WINDOW SHOPPING THOROUGHLY DECLINED
\n<\/span><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.9.4″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” custom_margin=”0px||0px||true|false” custom_padding=”15px||15px||true|false” global_colors_info=”{}”]<\/p>\n

For example, how window shopping is thought of in M\u00fcnster: “Touch displays installed on the shop window also communicate independently outside of shop opening hours with passers-by who are recognized by motion detectors and start an automatic sales consultation in dialogue with the customer. If this virtual and interactive sales talk leads to the selection of one or more desired items, the buyer has the option of placing this or these in the shopping cart of the mobile-optimized online shop using a QR code, so that he or she can make the purchase immediately or later on his or her website smartphone and does not have to enter personal data at the public terminal. This triggers an order and the selected goods are conveniently delivered to the customer.”<\/span><\/p>\n

Together with SHOPMACHER, specialist for enterprise e-commerce platforms, and Videro, provider of digital brand experiences, Zumnorde has connected further solutions to the existing OXID-based e-commerce platform and also uses in the shop in addition to personal advice from the Specialist sales staff on interactive digital sales support.<\/p>\n

Selected products are provided with a chip; when the customer picks it up, the chip triggers the corresponding information about the product on the display. These can be production videos, recommendations for similar products or information about additional products such as leather care products or shoe trees.<\/p>\n

 <\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.shopmacher.de\/wp-content\/uploads\/2021\/05\/POS_Zumnorde_SHOPMACHER.jpeg” alt=”A person operates a screen in the brick-and-mortar store” title_text=”Digitization retail_Zumnorde_SHOPMACHER” _builder_version=”4.9.4″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.9.4″ _module_preset=”67e16909-3adc-4d25-9452-4300f7485e24″ global_colors_info=”{}”]<\/p>\n

With intuitive menu navigation, the digital PoS solutions provide Zumnorde customers with a wide range of information about the products.<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.9.4″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” global_colors_info=”{}”]<\/p>\n

VISUAL ADDED VALUE CREATES EMOTIONS<\/span><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.9.4″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” custom_margin=”0px||0px||true|false” custom_padding=”15px||15px||true|false” global_colors_info=”{}”]<\/p>\n

At first glance, that sounds more like a sign of poverty. Because if you want to talk to a vending machine, you can also shop with Alexa on the sofa. At least the monitors in the shoe store don’t only show predefined content in an endless loop, but should display additional content, for example campaigns and special offers, depending on the activities of the visitors. <\/p>\n

These are determined by the Zumnorde team. If that doesn’t just remain a pious wish, this solution can definitely make sense as an addition. If they also offer visual added value.<\/p>\n

The sellers therefore also receive support. For example, a seller can put content “on key” and call up suitable content if necessary. If a customer is interested in a handmade Italian shoe, a film can be called up about the corresponding shoe factory in idyllic Tuscany with details of the production process. <\/p>\n

SHOPMACHER CEO Andr\u00e9 Roitzsch is of course convinced of the success of this multifunctional and interactive world of experience. “The time customers spend in the shop increases significantly. In addition, the level of service and advice is actively increased, since information and media can be played out in real time in a very target group-oriented and personalized way.” Other shoe stores from the Zumnorde are to be expanded in the coming year.[\/et_pb_text][et_pb_text _builder_version=”4.9.4″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” global_colors_info=”{}”]<\/p>\n

ABOUT ZUMNORDE<\/span><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.9.4″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” custom_margin=”0px||0px||true|false” custom_padding=”15px||15px||true|false” global_colors_info=”{}”]<\/p>\n

About Zumnorde The shoe store Zumnorde is a traditional German family business: Founded in 1887 by Heinrich Zumnorde in M\u00fcnster, Westphalia, the company now operates 27 other stationary shops nationwide in addition to the main shop at the Prinzipalmarkt in M\u00fcnster. In 2011, Zumnorde entered online trading. Thomas Zumnorde is in charge of the online activities and, as a member of the management board, now represents the 5th generation at the helm of the shoe retailer. Zumnorde has been cooperating with Shopmacher from Gescher, also in Westphalia, since 2013.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.9.2″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_padding=”||4px|||” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_before_last_edited=”off|tablet” custom_css_main_element_tablet=”display: flex;” custom_css_main_element_phone=”display: inherit;”][et_pb_column type=”1_2″ _builder_version=”4.9.2″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_last_edited=”off|phone”][et_pb_social_media_follow icon_color=”#858D93″ use_icon_font_size=”on” icon_font_size=”17px” _builder_version=”4.9.2″ _module_preset=”default” custom_padding=”|||0px|false|false” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|tablet” custom_css_before=”content: %22Teilen%22;||color: grey;||font-size: 16px;||padding-right: 10px;” global_colors_info=”{}”][et_pb_social_media_follow_network social_network=”facebook” url=”https:\/\/www.facebook.com\/shopmacher” _builder_version=”4.6.0″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]facebook[\/et_pb_social_media_follow_network] [et_pb_social_media_follow_network social_network=”linkedin” url=”https:\/\/www.linkedin.com\/company\/shopmacher-ecommerce-gmbh-&-co.-kg” _builder_version=”4.6.0″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]linkedin[\/et_pb_social_media_follow_network] [et_pb_social_media_follow_network social_network=”instagram” url=”https:\/\/www.instagram.com\/shopmacher\/” _builder_version=”4.6.0″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]instagram[\/et_pb_social_media_follow_network] [et_pb_social_media_follow_network social_network=”twitter” url=”https:\/\/twitter.com\/shopmacher” _builder_version=”4.6.0″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]twitter[\/et_pb_social_media_follow_network] [et_pb_social_media_follow_network social_network=”youtube” url=”https:\/\/www.youtube.com\/channel\/UCLhDymlUEAWiSXjv9wUEpHA” _builder_version=”4.6.0″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]youtube[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.6.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https:\/\/etailment.de\/news\/stories\/Zumnorde-window-shopping-21641″ url_new_window=”on” button_text=”VIEW THE PUBLICATION” _builder_version=”4.9.4″ _module_preset=”b0debc46-85df-48ae-bf34-5ac2babbaee0″ global_colors_info=”{}” custom_margin__hover_enabled=”on|desktop”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.11.1″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.9.2″ _module_preset=”default” custom_padding=”30px||30px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.6.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#858D93″ _builder_version=”4.6.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.6.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.6.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”bdbb3f40-2c94-4a5a-ad50-00c5a914af1c” global_colors_info=”{}”]<\/p>\n

ALSO INTERESTING<\/span><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.6.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.6.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blog posts_number=”1″ meta_date=”j. M Y” show_categories=”off” _builder_version=”4.11.1″ _module_preset=”74be4b22-f98e-4286-aaa8-8b34bf95a7f2″ global_colors_info=”{}”][\/et_pb_blog][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.6.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blog posts_number=”1″ include_categories=”48″ meta_date=”j. M Y” show_categories=”off” _builder_version=”4.9.4″ _module_preset=”74be4b22-f98e-4286-aaa8-8b34bf95a7f2″ global_colors_info=”{}”][\/et_pb_blog][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.6.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blog posts_number=”1″ include_categories=”50″ meta_date=”j. M Y” show_categories=”off” _builder_version=”4.9.4″ _module_preset=”74be4b22-f98e-4286-aaa8-8b34bf95a7f2″ global_colors_info=”{}”][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Shopping experience, digital PoS – does that go together? Is this really a lifeline for brick-and-mortar retail? The shoe store Zumnorde, traditional regional prince, shows that it could work if you leave no stone unturned.Articles can also be placed in the virtual shopping cart outside of store opening hours via a QR code on the interactive displays.At the moment, one should certainly not ask the Zumnorde shoe store about the KPIs of speaking shop windows and interactive displays in the modernized flagship in M\u00fcnster on Prinzipalmarkt. But while digital bling projects at the shrinking giant Karstadt seemed more like a late attempt to produce a little innovation PR, at the end of the day this kind of thing has to pay off for a medium-sized company – and it has to be thought through and designed accordingly. This applies, for example, to the speaking shop windows as consulting and sales agents. If you want to offer customers contact points around the clock and outside of opening hours, you don’t just have to say “A” and “B”. He has to work through the digital solution to “Z”.WINDOW SHOPPING THOROUGHLY DECLINED For example, how window shopping is thought of in M\u00fcnster: “Touch […]<\/p>\n","protected":false},"author":16,"featured_media":239863,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[76,74],"tags":[],"class_list":["post-240292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalization","category-press-release-en"],"_links":{"self":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/posts\/240292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/comments?post=240292"}],"version-history":[{"count":0,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/posts\/240292\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/media\/239863"}],"wp:attachment":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/media?parent=240292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/categories?post=240292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/tags?post=240292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}