{"id":240293,"date":"2019-07-24T14:01:30","date_gmt":"2019-07-24T14:01:30","guid":{"rendered":"https:\/\/www.shopmacher.de\/b2b-retailers-rely-on-their-own-online-shops\/"},"modified":"2022-05-27T12:27:39","modified_gmt":"2022-05-27T12:27:39","slug":"b2b-retailers-rely-on-their-own-online-shops","status":"publish","type":"post","link":"https:\/\/www.shopmacher.de\/en\/b2b-retailers-rely-on-their-own-online-shops\/","title":{"rendered":"B2B retailers rely on their own online shops"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.9.2″ _module_preset=”default” custom_padding=”45px||0px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.9.2″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”90%” width_last_edited=”on|phone” custom_margin=”0px||0px||true|false” custom_padding=”0px||15px||false|false” custom_css_main_element=”display: flex;” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.6.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_nav show_next=”off” _builder_version=”4.6.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_post_nav][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.6.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_nav show_prev=”off” _builder_version=”4.6.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.6.0″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_padding=”25px||0px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.6.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#b4bbc2″ _builder_version=”4.6.0″ _module_preset=”default” background_color=”rgba(0,0,0,0)” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.2″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|desktop” custom_padding=”30px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.6.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_title title=”off” author=”off” date_format=”j. M Y” categories=”off” comments=”off” featured_image=”off” _builder_version=”4.6.0″ _module_preset=”default” meta_text_color=”#858D93″ meta_font_size=”18px” custom_margin=”||15px||false|false” global_colors_info=”{}”][\/et_pb_post_title][et_pb_post_title meta=”off” date_format=”j. M Y” featured_image=”off” _builder_version=”4.6.0″ _module_preset=”default” title_font=”Montserrat|800||on|||||” title_text_color=”#252020″ title_font_size=”35px” title_line_height=”1.2em” global_colors_info=”{}”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.11.4″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_margin=”50px||0px||false|false” custom_padding=”0px||0px||true|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.6.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.shopmacher.de\/wp-content\/uploads\/2021\/05\/Andre\u0301-20190909-7-scaled.jpg” title_text=”Andr\u00e9 Roitzsch, CEO of the Shopmacher agency” url=”https:\/\/www.com-magazin.de\/praxis\/business-it\/b2b-haendler-setzen-eigene-online-shops-1732282.html?page=1_e-commerce-liegt-im-trend” url_new_window=”on” _builder_version=”4.9.4″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.9.4″ _module_preset=”67e16909-3adc-4d25-9452-4300f7485e24″ global_colors_info=”{}”]<\/p>\n

Andr\u00e9 Roitzsch, CEO at SHOPMACHER <\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.11.4″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Digitization is also changing trade between companies. Production and sales goods are increasingly sold via online shops – also in B2B. Anyone who sells their goods to commercial customers can hardly avoid their own B2B online shop. However, private business cloud companies are often reluctant to sell their products via an e-commerce platform. Medium-sized companies in particular are just beginning to look at the possibilities of digital B2B sales. Andr\u00e9 Roitzsch, CEO at SHOPMACHER, emphasizes: “A marketplace can be a good alternative, especially for first steps, because the initial costs are comparatively low.”<\/span><\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.9.4″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_padding=”||4px|||” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_before_last_edited=”off|tablet” custom_css_main_element_tablet=”display: flex;” custom_css_main_element_phone=”display: inherit;”][et_pb_column type=”1_2″ _builder_version=”4.9.2″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_last_edited=”off|phone”][et_pb_social_media_follow icon_color=”#858D93″ use_icon_font_size=”on” icon_font_size=”17px” _builder_version=”4.9.2″ _module_preset=”default” custom_padding=”|||0px|false|false” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|tablet” custom_css_before=”content: %22Teilen%22;||color: grey;||font-size: 16px;||padding-right: 10px;” global_colors_info=”{}”][et_pb_social_media_follow_network social_network=”facebook” url=”https:\/\/www.facebook.com\/shopmacher” _builder_version=”4.6.0″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]facebook[\/et_pb_social_media_follow_network] [et_pb_social_media_follow_network social_network=”linkedin” url=”https:\/\/www.linkedin.com\/company\/shopmacher-ecommerce-gmbh-&-co.-kg” _builder_version=”4.6.0″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]linkedin[\/et_pb_social_media_follow_network] [et_pb_social_media_follow_network social_network=”instagram” url=”https:\/\/www.instagram.com\/shopmacher\/” _builder_version=”4.6.0″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]instagram[\/et_pb_social_media_follow_network] [et_pb_social_media_follow_network social_network=”twitter” url=”https:\/\/twitter.com\/shopmacher” _builder_version=”4.6.0″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]twitter[\/et_pb_social_media_follow_network] [et_pb_social_media_follow_network social_network=”youtube” url=”https:\/\/www.youtube.com\/channel\/UCLhDymlUEAWiSXjv9wUEpHA” _builder_version=”4.6.0″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]youtube[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.6.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https:\/\/www.com-magazin.de\/praxis\/business-it\/b2b-haendler-setzen-eigene-online-shops-1732282.html?page=1_e-commerce-liegt-im-trend” url_new_window=”on” button_text=”WATCH THE PUBLICATION” _builder_version=”4.9.4″ _module_preset=”b0debc46-85df-48ae-bf34-5ac2babbaee0″ global_colors_info=”{}” custom_margin__hover_enabled=”on|desktop”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.11.1″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.9.2″ _module_preset=”default” custom_padding=”30px||30px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.6.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#858D93″ _builder_version=”4.6.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.6.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.6.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”bdbb3f40-2c94-4a5a-ad50-00c5a914af1c” global_colors_info=”{}”]<\/p>\n

ALSO INTERESTING<\/span><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.6.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.6.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blog posts_number=”1″ meta_date=”j. M Y” show_categories=”off” _builder_version=”4.11.1″ _module_preset=”74be4b22-f98e-4286-aaa8-8b34bf95a7f2″ global_colors_info=”{}”][\/et_pb_blog][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.6.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blog posts_number=”1″ include_categories=”48″ meta_date=”j. M Y” show_categories=”off” _builder_version=”4.9.4″ _module_preset=”74be4b22-f98e-4286-aaa8-8b34bf95a7f2″ global_colors_info=”{}”][\/et_pb_blog][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.6.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blog posts_number=”1″ include_categories=”50″ meta_date=”j. M Y” show_categories=”off” _builder_version=”4.9.4″ _module_preset=”74be4b22-f98e-4286-aaa8-8b34bf95a7f2″ global_colors_info=”{}”][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Andr\u00e9 Roitzsch, CEO at SHOPMACHER Digitization is also changing trade between companies. Production and sales goods are increasingly sold via online shops – also in B2B. Anyone who sells their goods to commercial customers can hardly avoid their own B2B online shop. However, private business cloud companies are often reluctant to sell their products via an e-commerce platform. Medium-sized companies in particular are just beginning to look at the possibilities of digital B2B sales. Andr\u00e9 Roitzsch, CEO at SHOPMACHER, emphasizes: “A marketplace can be a good alternative, especially for first steps, because the initial costs are comparatively low.”   ALSO INTERESTING<\/p>\n","protected":false},"author":16,"featured_media":239896,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[81,76,82,80],"tags":[],"class_list":["post-240293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b","category-digitalization","category-interview-en","category-opinion"],"_links":{"self":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/posts\/240293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/comments?post=240293"}],"version-history":[{"count":0,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/posts\/240293\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/media\/239896"}],"wp:attachment":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/media?parent=240293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/categories?post=240293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/tags?post=240293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}