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For Borussia Dortmund’s online fan shop, BVB Merchandising GmbH relies on the enterprise e-commerce provider SHOPMACHER from Gescher in Westphalia. The Shopmacher are now taking care of the operation and, above all, the further development of the black and yellow platform for fan articles relating to the cult club from the Ruhr area.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.9.2″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.6.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.shopmacher.de\/wp-content\/uploads\/2021\/04\/27.b7.c3.bvbhochformat-1.jpg” alt=”BVB online shop SHOPMACHER” title_text=”BVB online shop SHOPMACHER” _builder_version=”4.9.2″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.9.2″ _module_preset=”67e16909-3adc-4d25-9452-4300f7485e24″ global_colors_info=”{}”]SHOPMACHER now takes care of the operation and further development of the BVB fan shop.[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.6.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.4″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” custom_padding=”0px||0px||false|false” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.11.4″ _module_preset=”_initial” text_font=”||||||||” global_colors_info=”{}”]<\/p>\n
The BVB online fan shop is based on Shopware software for both B2C and B2B business and has been delivering a solid performance in the sale of fan articles from the eight-time German champion for years. \u201cAs in top-flight football, standing still always means going backwards in online merchandising. We need and want constant further development of our online offers and services for our fan community and partners,\u201d says Matthias Zerber, Managing Director of BVB Merchandising GmbH. \u201cThe Shopmacher are experts in the further development of enterprise platforms and also have a great deal of experience with Shopware. Therefore, the Shopmacher are an ideal addition to our merchandising team.\u201d<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.2″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_margin=”0px||0px||true|false” custom_padding=”15px||15px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.6.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.6.0″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.9.2″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” custom_margin=”0px||0px||true|false” custom_padding=”15px||15px||true|false” global_colors_info=”{}”]<\/p>\n
For the sporting management of BVB, the use of video analysis is a matter of course to uncover weaknesses and identify potential for optimization. The Shopmacher proceed in a very similar way when continuously improving commerce platforms.<\/p>\n
With the E-Commerce Health Check, the Shopmacher have developed a standardized procedure to quickly and efficiently determine an overview of the overall condition of an e-commerce platform and immediately derive concrete action points for improvement. The online shops are checked in seven dimensions: system architecture, software, hosting, performance, deployment, UX and design as well as content. <\/p>\n
“With our e-commerce health check, which we also use for BVB, shop operators can quickly, professionally and competently check the condition of their platform and identify potential for optimization,” says Carsten D\u00fctschke, initiator of the structured “Health Check” process model at the Shopmacher. “That brings new impetus and better sales results – and that’s what retail is all about, after all.” <\/p>\n
After completing the health check, BVB and the Shopmacher are now tackling the optimization process together.<\/p>\n
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[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.6.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.6.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blog posts_number=”1″ meta_date=”j. M Y” _builder_version=”4.11.1″ _module_preset=”74be4b22-f98e-4286-aaa8-8b34bf95a7f2″ global_colors_info=”{}”][\/et_pb_blog][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.6.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blog posts_number=”1″ include_categories=”48″ meta_date=”j. M Y” _builder_version=”4.9.4″ _module_preset=”74be4b22-f98e-4286-aaa8-8b34bf95a7f2″ global_colors_info=”{}”][\/et_pb_blog][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.6.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blog posts_number=”1″ include_categories=”50″ meta_date=”j. M Y” _builder_version=”4.9.4″ _module_preset=”74be4b22-f98e-4286-aaa8-8b34bf95a7f2″ global_colors_info=”{}”][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
For Borussia Dortmund’s online fan shop, BVB Merchandising GmbH relies on the enterprise e-commerce provider SHOPMACHER from Gescher in Westphalia. The Shopmacher are now taking care of the operation and, above all, the further development of the black and yellow platform for fan articles relating to the cult club from the Ruhr area.SHOPMACHER now takes care of the operation and further development of the BVB fan shop.SHOPMACHER COMPETENCE IN SHOP DEVELOPMENT CONVINCES BVBThe BVB online fan shop is based on Shopware software for both B2C and B2B business and has been delivering a solid performance in the sale of fan articles from the eight-time German champion for years. \u201cAs in top-flight football, standing still always means going backwards in online merchandising. We need and want constant further development of our online offers and services for our fan community and partners,\u201d says Matthias Zerber, Managing Director of BVB Merchandising GmbH. \u201cThe Shopmacher are experts in the further development of enterprise platforms and also have a great deal of experience with Shopware. Therefore, the Shopmacher are an ideal addition to our merchandising team.\u201dSHOPMACHER E-COMMERCE HEALTH CHECK AS A PARALLEL TO VIDEO ANALYSISFor the sporting management of BVB, the use of video analysis […]<\/p>\n","protected":false},"author":16,"featured_media":239838,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[76,85,78,74,75],"tags":[],"class_list":["post-240311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalization","category-international-en","category-items","category-press-release-en","category-shopware-en"],"_links":{"self":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/posts\/240311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/comments?post=240311"}],"version-history":[{"count":0,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/posts\/240311\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/media\/239838"}],"wp:attachment":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/media?parent=240311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/categories?post=240311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/tags?post=240311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}