[et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”45px||0px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”90%” width_last_edited=”on|phone” custom_margin=”0px||0px||true|false” custom_padding=”0px||15px||false|false” custom_css_main_element=”display: flex;” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_nav show_next=”off” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_post_nav][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_nav show_prev=”off” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_padding=”25px||0px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#b4bbc2″ _builder_version=”4.16″ _module_preset=”default” background_color=”rgba(0,0,0,0)” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|desktop” custom_padding=”30px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_title title=”off” author=”off” date_format=”j. M Y” categories=”off” comments=”off” featured_image=”off” _builder_version=”4.16″ _module_preset=”default” meta_text_color=”#858D93″ meta_font_size=”18px” custom_margin=”||15px||false|false” global_colors_info=”{}”][\/et_pb_post_title][et_pb_post_title meta=”off” date_format=”j. M Y” featured_image=”off” _builder_version=”4.16″ _module_preset=”default” title_font=”Montserrat|800||on|||||” title_text_color=”#252020″ title_font_size=”35px” title_line_height=”1.2em” global_colors_info=”{}”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_margin=”0px||0px||true|false” custom_padding=”15px||15px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][dsm_icon_list icon_padding=”1px” list_space_between=”18px” list_background=”rgba(0,0,0,0)” list_padding=”|||30px|false|false” list_padding_tablet=”” list_padding_phone=”|||0px|false|false” list_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”15px||15px||true|false” global_colors_info=”{}”][dsm_icon_list_child text=”free know-how from over 100 projects experience” icon_padding=”0px” icon_font_size=”18px” url_new_window=”on” _builder_version=”4.16″ _module_preset=”default” text_font_size=”16px” global_colors_info=”{}”][\/dsm_icon_list_child][dsm_icon_list_child text=”invest only 5 minutes reading time to avoid the 11 most typical failures in digitization” icon_padding=”0px” icon_font_size=”18px” url_new_window=”on” _builder_version=”4.16″ _module_preset=”default” text_font_size=”16px” custom_padding=”||||false|false” global_colors_info=”{}”][\/dsm_icon_list_child][dsm_icon_list_child text=”with our well-structured 10-step plan to success after the relaunch” icon_padding=”0px” icon_font_size=”18px” url_new_window=”on” _builder_version=”4.16″ _module_preset=”default” text_font_size=”16px” custom_padding=”||||false|false” global_colors_info=”{}”][\/dsm_icon_list_child][dsm_icon_list_child text=” advance digitization with our knowledge” icon_padding=”0px” icon_font_size=”18px” url_new_window=”on” _builder_version=”4.16″ _module_preset=”default” text_font_size=”16px” custom_padding=”||||false|false” global_colors_info=”{}”][\/dsm_icon_list_child][\/dsm_icon_list][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|phone” min_height=”65px” custom_margin=”0px||0px||true|false” custom_padding=”50px||50px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|phone” min_height=”65px” custom_margin=”0px||0px||true|false” custom_padding=”50px||50px||true|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb image=”https:\/\/www.shopmacher.de\/wp-content\/uploads\/2021\/10\/Whitepaper_SHOPMACHER_Relaunch_10PflichtToDos.jpg” image_icon_width=”55%” icon_alignment=”left” _builder_version=”4.16″ _module_preset=”default” module_alignment=”center” image_max_width=”55%” global_colors_info=”{}”]<\/p>\n
YEAH, I have an online shop – now what?<\/strong><\/p>\n Congratulations! Let’s get started! – How do we tell you in the white paper!<\/p>\n [\/et_pb_blurb][et_pb_button button_url=”https:\/\/bit.ly\/3gXsvNs” url_new_window=”on” button_text=”DOWNLOAD NOW” module_id=”ga4-mediathek-pflichttodos” module_class=”gtm-btn-download-pflichttodos” _builder_version=”4.17.3″ _module_preset=”9cfcd9df-f85b-4f17-8fbc-e0f682f6b84b” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb image=”https:\/\/www.shopmacher.de\/wp-content\/uploads\/2021\/10\/Whitepaper_SHOPMACHER_TypischeFails.jpeg” image_icon_width=”55%” icon_alignment=”left” _builder_version=”4.16″ _module_preset=”default” image_max_width=”55%” global_colors_info=”{}”]<\/p>\n Digitization failure?<\/strong><\/p>\n Not with me! With our 11 tips you are well prepared and don’t fall into the typical traps!<\/p>\n [\/et_pb_blurb][et_pb_button button_url=”https:\/\/bit.ly\/2SukRke” url_new_window=”on” button_text=”DOWNLOAD NOW” _builder_version=”4.17.3″ _module_preset=”9cfcd9df-f85b-4f17-8fbc-e0f682f6b84b” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ module_class=”gtm-btn-download-whitepaper-fails” module_id=”ga4-mediathek-whitepaper-fails”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_margin=”0px||0px||true|false” custom_padding=”15px||15px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_margin=”0px||0px||true|false” custom_padding=”15px||15px||true|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” global_colors_info=”{}”]<\/p>\n Have you launched a new e-commerce instance? The first orders are coming in and everything seems to be running smoothly through the connected systems? Congratulations – we’ve all heard completely different stories! And now it’s time to take a breather and let everything run for a few weeks? Unfortunately no Unfortunately not at all. Because now the real work begins!<\/p>\n Let’s assume you were proactive enough to implement Google Analytics or some other tracking tool. If not, this is your first task. Otherwise you are flying blind. This gives you the opportunity to continuously improve your platform based on user behavior. But it’s not just your opportunity, it’s also your obligation if you really want to increase sales and not build again in two years.<\/p>\n SECURE YOUR DEVELOPMENT RESOURCES <\/b><\/p>\n If you want to be successful in trading online, you need to continuously develop your platform. You need development resources for that. And these are scarce because they are in high demand. Therefore, make sure you have sufficient resources for your development needs in good time.<\/p>\n Ideally, you should secure capacities for the next six to twelve months – be it with a service provider or by hiring developers yourself. Neither is easy, but essential. Otherwise the ruined building is inevitable.<\/p>\n <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” global_colors_info=”{}”][\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.shopmacher.de\/wp-content\/uploads\/2021\/10\/Whitepaper_SHOPMACHER_Relaunch_10PflichtToDos.jpg” title_text=”Whitepaper_SHOPMACHER_Relaunch_10MandatoryToDos” _builder_version=”4.16″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_margin=”0px||0px||true|false” custom_padding=”15px||15px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_margin=”0px||0px||true|false” custom_padding=”15px||15px||true|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.shopmacher.de\/wp-content\/uploads\/2021\/10\/Whitepaper_SHOPMACHER_TypischeFails.jpeg” title_text=”Whitepaper_SHOPMACHER_TypicalFails” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” global_colors_info=”{}”]<\/p>\n The digitization of B2B sales is and remains an exciting challenge. Somehow almost everyone suspects that it is important and that it is coming up. Many – especially “digitization experts” – want to benefit from this growing demand and shine with competent-sounding bullshit bingo about processes, IoT and Industry 4.0. Unfortunately, hardly anyone will be concrete. The challenges of different industries are said to be too complex and different.<\/p>\n Our experience from various large and small digitization projects shows: There are typical, recurring problem areas that hinder successful digitization. Of course, these are quite non-digital – but they can be a good starting point for the development of clever digitization strategies. We have summarized 11 typical failures in this white paper. Very specific.<\/p>\n DEPARTMENTAL OR SILO THINKING<\/b><\/p>\n We often see a strict separation of departments such as field sales, internal sales and marketing, instead of picking up the customer with the combined competencies as a whole. The field force tends to see themselves as the frontline hunters out there, eliminating concerns, winning customers and closing deals. The back office is often only given the role of an assistant. The marketing department does \u201cadvertising\u201d, which is also felt to be too expensive. After all, it is the field service that \u201cbrings in\u201d the customer.<\/p>\n More than ever, however, it is important to appear as one company as a consultant and helper. Breaks in communication are to be avoided; not only to appear professional to the outside world, but also to avoid creating any additional or redundant work internally. Products have become comparable (especially in B2B wholesale) – only through integrated service and advice is it possible to stand out from the competition.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_padding=”||4px|||” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_before_last_edited=”off|tablet” custom_css_main_element_tablet=”display: flex;” custom_css_main_element_phone=”display: inherit;”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_last_edited=”off|phone”][et_pb_social_media_follow icon_color=”#858D93″ use_icon_font_size=”on” icon_font_size=”17px” _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||0px|false|false” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|tablet” custom_css_before=”content: %22Teilen%22;||color: grey;||font-size: 16px;||padding-right: 10px;” global_colors_info=”{}”][et_pb_social_media_follow_network social_network=”facebook” url=”https:\/\/www.facebook.com\/shopmacher” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]facebook[\/et_pb_social_media_follow_network] [et_pb_social_media_follow_network social_network=”linkedin” url=”https:\/\/www.linkedin.com\/company\/shopmacher-ecommerce-gmbh-&-co.-kg” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]linkedin[\/et_pb_social_media_follow_network] [et_pb_social_media_follow_network social_network=”instagram” url=”https:\/\/www.instagram.com\/shopmacher\/” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]instagram[\/et_pb_social_media_follow_network] [et_pb_social_media_follow_network social_network=”twitter” url=”https:\/\/twitter.com\/shopmacher” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]twitter[\/et_pb_social_media_follow_network] [et_pb_social_media_follow_network social_network=”youtube” url=”https:\/\/www.youtube.com\/channel\/UCLhDymlUEAWiSXjv9wUEpHA” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]youtube[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”30px||30px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#858D93″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Have you launched a new e-commerce instance? Congratulations! Now it really starts – how do we tell you in the whitepaper!<\/p>\n","protected":false},"author":16,"featured_media":240014,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[76,84,79],"tags":[],"class_list":["post-240417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalization","category-must-read-en","category-the-shopmakers-en"],"_links":{"self":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/posts\/240417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/comments?post=240417"}],"version-history":[{"count":0,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/posts\/240417\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/media\/240014"}],"wp:attachment":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/media?parent=240417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/categories?post=240417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/tags?post=240417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}READINGS<\/span><\/h2>\n
TEN MANDATORY TODOS after the relaunch of an e-commerce platform <\/b><\/h2>\n
11 typical failures in digitization in B2B<\/b><\/h2>\n