{"id":240501,"date":"2019-06-05T09:24:30","date_gmt":"2019-06-05T09:24:30","guid":{"rendered":"https:\/\/www.shopmacher.de\/it-skills-shortage-ten-tips-for-conflict-free-offshoring\/"},"modified":"2022-06-08T15:47:06","modified_gmt":"2022-06-08T13:47:06","slug":"it-skills-shortage-ten-tips-for-conflict-free-offshoring","status":"publish","type":"post","link":"https:\/\/www.shopmacher.de\/en\/it-skills-shortage-ten-tips-for-conflict-free-offshoring\/","title":{"rendered":"Wake-up call to retailers: Digitize \u2013 or die!"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;45px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; width=&#8221;55%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||15px||false|false&#8221; custom_css_main_element=&#8221;display: flex;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_post_nav show_next=&#8221;off&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_nav][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_post_nav show_prev=&#8221;off&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; width=&#8221;55%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;25px||0px||false|false&#8221; custom_padding_tablet=&#8221;0px||0px||false|false&#8221; custom_padding_phone=&#8221;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider color=&#8221;#b4bbc2&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(0,0,0,0)&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; width=&#8221;55%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;30px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_post_title title=&#8221;off&#8221; author=&#8221;off&#8221; date_format=&#8221;j. M Y&#8221; categories=&#8221;off&#8221; comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; meta_text_color=&#8221;#858D93&#8243; meta_font_size=&#8221;18px&#8221; custom_margin=&#8221;||15px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][et_pb_post_title meta=&#8221;off&#8221; date_format=&#8221;j. M Y&#8221; featured_image=&#8221;off&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Montserrat|800||on|||||&#8221; title_text_color=&#8221;#252020&#8243; title_font_size=&#8221;35px&#8221; title_line_height=&#8221;1.2em&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; width=&#8221;55%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;50px||50px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15.1&#8243; _module_preset=&#8221;b7253638-69ce-41ac-a605-7ea4b4ced5d0&#8243; text_font=&#8221;|600|||||||&#8221; global_colors_info=&#8221;{}&#8221;]Thomas Ottersbach talks to SHOPMACHER CEO Andr\u00e9 Roitzsch about the problems of brick-and-mortar retail, approaches for growth and how retail could continue to change in the future. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;smaller-width&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; width=&#8221;55%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image alt=&#8221;Andre Roitzsch&#8221; title_text=&#8221;Andr\u00e9-20190909-41&#8243; _builder_version=&#8221;4.15.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||-8px|||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; src=&#8221;https:\/\/www.shopmacher.de\/wp-content\/uploads\/2022\/03\/Andre\u0301-20190909-41.jpg&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.15.1&#8243; _module_preset=&#8221;3b6de9dc-9290-4ad3-9f67-28ec97e192ef&#8221; custom_margin=&#8221;20px||20px||true|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b><span>Listen to the podcast:<\/span><\/b><\/h2>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.15.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<iframe loading=\"lazy\" width=\"320\" height=\"30\" src=\"https:\/\/digitales-unternehmertum.de\/?powerpress_embed=2901-podcast&amp;powerpress_player=mediaelement-audio\" title=\"Blubrry Podcast Player\" frameborder=\"0\" scrolling=\"no\"><\/iframe>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.15.1&#8243; _module_preset=&#8221;6ef5f875-8750-478a-9764-36675c174ece&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;15px||15px||true|false&#8221; global_colors_info=&#8221;{}&#8221;]<strong>Topics in the podcast:<\/strong><br \/>\n<\/p>\n<ul>\n<li>greeting<\/li>\n<li>Will we still need dealers in the future?<\/li>\n<li>Will pure players become the new stationary retailers?<\/li>\n<li>Does the small retailer still have a chance in the future or will only chain stores be able to assert themselves?<\/li>\n<li>What do stationary retailers have to do in order to really be able to survive?<\/li>\n<li>Why do digital services keep customers stationary?<\/li>\n<li>Innovative and bold business models are needed<\/li>\n<li>Learn from the pure players<\/li>\n<li>Personalization and individual customer needs in retail \u2013 is that possible?<\/li>\n<li>Can retail also learn from other sectors?<\/li>\n<li>So which traders are not eligible?<\/li>\n<li>How can the brick-and-mortar retailer collect data?<\/li>\n<li>How can the extension of the data also be incorporated and used in inpatient settings?<\/li>\n<li>The local rankings on Google is also an often untapped potential, isn&#8217;t it?<\/li>\n<li>Can bricks-and-mortar retailers manage the changes on their own?<\/li>\n<li>How do retail alliances not form? Doesn&#8217;t that make sense?<\/li>\n<li>What can retail learn from the music industry<\/li>\n<li>Is there even a &#8220;universal concept&#8221; for a functioning retail concept?<\/li>\n<li>Does stationary retail have to diversify more and offer a complementary product range?<\/li>\n<li>&#8230;<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; width=&#8221;55%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;||4px|||&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_before_last_edited=&#8221;off|tablet&#8221; custom_css_main_element_tablet=&#8221;display: flex;&#8221; custom_css_main_element_phone=&#8221;display: inherit;&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; 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