{"id":242758,"date":"2022-09-13T15:53:25","date_gmt":"2022-09-13T13:53:25","guid":{"rendered":"https:\/\/www.shopmacher.de\/basic-thinking-how-shopmacher-works\/"},"modified":"2023-04-06T08:49:53","modified_gmt":"2023-04-06T06:49:53","slug":"basic-thinking-how-shopmacher-works","status":"publish","type":"post","link":"https:\/\/www.shopmacher.de\/en\/basic-thinking-how-shopmacher-works\/","title":{"rendered":"BASIC thinking: How SHOPMACHER works"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;45px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;55%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; custom_css_main_element=&#8221;display: flex;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_post_nav show_next=&#8221;off&#8221; prev_text=&#8221;Previous post&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;|||||||#E02B20|&#8221; title_text_color=&#8221;#252020&#8243; title_font_size=&#8221;16px&#8221; title_text_color_phone=&#8221;#fc0839&#8243; title_text_color_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221; title_text_color__hover_enabled=&#8221;on|hover&#8221; title_text_color__hover=&#8221;&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_post_nav][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_post_nav show_prev=&#8221;off&#8221; next_text=&#8221;Next post&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#252020&#8243; title_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221; title_text_color__hover_enabled=&#8221;on|desktop&#8221; title_text_color__hover=&#8221;#fc0839&#8243; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;55%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;25px||0px||false|false&#8221; custom_padding_tablet=&#8221;0px||0px||false|false&#8221; custom_padding_phone=&#8221;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider color=&#8221;#b4bbc2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(0,0,0,0)&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;55%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;30px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_post_title title=&#8221;off&#8221; author=&#8221;off&#8221; date_format=&#8221;j. M Y&#8221; categories=&#8221;off&#8221; comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; meta_text_color=&#8221;#858D93&#8243; meta_font_size=&#8221;18px&#8221; custom_margin=&#8221;||15px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][et_pb_post_title meta=&#8221;off&#8221; date_format=&#8221;j. M Y&#8221; featured_image=&#8221;off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Montserrat|800||on|||||&#8221; title_text_color=&#8221;#252020&#8243; title_font_size=&#8221;35px&#8221; title_line_height=&#8221;1.2em&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;55%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||50px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;b7253638-69ce-41ac-a605-7ea4b4ced5d0&#8243; text_font=&#8221;|600|||||||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; custom_padding=&#8221;||||false|false&#8221; custom_margin=&#8221;||||false|false&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>The BASIC thinking team regularly shows insights into the offices of corporations, agencies and start-ups. Exclusive site portraits are created under the motto &#8220;This is how &#8230; works&#8221;. The team of BASIC thinking also took a look behind the scenes of SHOPMACHER and captured the insights in a series of pictures.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;smaller-width&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;55%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.shopmacher.de\/wp-content\/uploads\/2022\/09\/12Analysen-scaled.jpg&#8221; alt=&#8221;Define KPIs&#8221; title_text=&#8221;SHOPMACHER, analysis of online stores&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||4px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;6ef5f875-8750-478a-9764-36675c174ece&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243; text_font_size=&#8221;14px&#8221;]<\/p>\n<p><span>A fixed part of the day for the shopmachers: analyzing and optimizing the online stores.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;6ef5f875-8750-478a-9764-36675c174ece&#8221; custom_padding=&#8221;0px||15px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Excerpt from the site portrait:<\/strong> At the e-commerce agency <a href=\"https:\/\/www.shopmacher.de\/en\/\" target=\"_blank\" rel=\"noopener\">Shopmacher<\/a>, everything revolves around the development and expansion of online stores. In the <a href=\"https:\/\/www.basicthinking.de\/blog\/arbeitsplatz-unternehmen\/\" target=\"_blank\" rel=\"noopener\">site portrait<\/a>, we take a look behind the scenes of the company. <span id=\"more-118267487\"><\/span>At Shopmacher, the name says it all. Because online shops are part of the agency&#8217;s daily business. These include product platforms, online marketplaces and other e-transaction applications.<\/p>\n<p>The work also focuses on the operation, expansion and further development of e-commerce platforms. To achieve this, the shopmacher are basing their digital strategy on key performance indicators.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;3b6de9dc-9290-4ad3-9f67-28ec97e192ef&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>The shopmachers are IT experts<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.5&#8243; _module_preset=&#8221;6ef5f875-8750-478a-9764-36675c174ece&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>CEO Andr\u00e9 Roitzsch and CTO Manuel Ludvigsen-Diekmann focus their company&#8217;s work not only on the development of online stores. The agency expertise also relates to the topic of IT in general. Thus, the team also creates layouts and designs for the self-developed platforms.<\/p>\n<p>Brands such as BVB, Gamescom, Matratzen Concord and Engbers are among the shopmachers&#8217; customers. The agency also built a tech stack based on MACH for the sport2000.de association group.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;3b6de9dc-9290-4ad3-9f67-28ec97e192ef&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>This is how the e-commerce company Shopmacher works<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;6ef5f875-8750-478a-9764-36675c174ece&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>Since 2005, the Shopmacher team has grown to 79 employees. 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_builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]linkedin[\/et_pb_social_media_follow_network] [et_pb_social_media_follow_network social_network=&#8221;instagram&#8221; url=&#8221;https:\/\/www.instagram.com\/shopmacher\/&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]instagram[\/et_pb_social_media_follow_network] [et_pb_social_media_follow_network social_network=&#8221;twitter&#8221; url=&#8221;https:\/\/twitter.com\/shopmacher&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]twitter[\/et_pb_social_media_follow_network] [et_pb_social_media_follow_network social_network=&#8221;youtube&#8221; url=&#8221;https:\/\/www.youtube.com\/channel\/UCLhDymlUEAWiSXjv9wUEpHA&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]youtube[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;https:\/\/www.basicthinking.de\/blog\/2022\/09\/03\/so-arbeitet-shopmacher\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;VIEW THE PUBLICATION&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;b0debc46-85df-48ae-bf34-5ac2babbaee0&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; 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global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: left\"><span>ALSO INTERESTING<\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blog posts_number=&#8221;1&#8243; include_categories=&#8221;56&#8243; meta_date=&#8221;j. M Y&#8221; offset_number=&#8221;3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;74be4b22-f98e-4286-aaa8-8b34bf95a7f2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_blog][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blog posts_number=&#8221;1&#8243; include_categories=&#8221;56&#8243; meta_date=&#8221;j. M Y&#8221; offset_number=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;74be4b22-f98e-4286-aaa8-8b34bf95a7f2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_blog][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blog posts_number=&#8221;1&#8243; include_categories=&#8221;56&#8243; meta_date=&#8221;j. M Y&#8221; offset_number=&#8221;5&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;74be4b22-f98e-4286-aaa8-8b34bf95a7f2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The BASIC thinking team regularly shows insights into the offices of corporations, agencies and start-ups. Exclusive site portraits are created under the motto &#8220;This is how &#8230; works&#8221;. 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