{"id":247781,"date":"2023-09-19T08:00:55","date_gmt":"2023-09-19T06:00:55","guid":{"rendered":"https:\/\/www.shopmacher.de\/ecc-club-study-2023-artificial-intelligence\/"},"modified":"2024-07-03T17:06:08","modified_gmt":"2024-07-03T15:06:08","slug":"ecc-club-study-2023-artificial-intelligence","status":"publish","type":"post","link":"https:\/\/www.shopmacher.de\/en\/ecc-club-study-2023-artificial-intelligence\/","title":{"rendered":"ECC CLUB Study 2023: Artificial intelligence"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”45px||0px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.20.4″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|phone” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||false|false” custom_css_main_element=”display: flex;” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_nav show_next=”off” prev_text=”Vorheriger Beitrag” _builder_version=”4.20.4″ _module_preset=”default” title_font=”|||||||#E02B20|” title_text_color=”#252020″ title_font_size=”16px” title_text_color_phone=”#fc0839″ title_text_color_last_edited=”off|desktop” global_colors_info=”{}” title_text_color__hover_enabled=”on|hover” title_text_color__hover=””][\/et_pb_post_nav][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_nav show_prev=”off” next_text=”N\u00e4chster Beitrag” _builder_version=”4.20.4″ _module_preset=”default” title_text_color=”#252020″ title_font_size=”16px” global_colors_info=”{}” title_text_color__hover_enabled=”on|desktop” title_text_color__hover=”#fc0839″][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|phone” custom_padding=”25px||0px||false|false” custom_padding_tablet=”0px||0px||false|false” custom_padding_phone=”” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#b4bbc2″ _builder_version=”4.16″ _module_preset=”default” background_color=”rgba(0,0,0,0)” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” width=”100%” width_tablet=”85%” width_phone=”” width_last_edited=”on|desktop” custom_padding=”30px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_title title=”off” author=”off” date_format=”j. M Y” categories=”off” comments=”off” featured_image=”off” _builder_version=”4.16″ _module_preset=”default” meta_text_color=”#858D93″ meta_font_size=”18px” custom_margin=”||15px||false|false” global_colors_info=”{}”][\/et_pb_post_title][et_pb_text _builder_version=”4.20.4″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” custom_margin=”0px||0px||false|false” custom_padding=”0px||15px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

ECC Club Studie 2023: K\u00fcnstliche Intelligenz<\/strong><\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.20.4″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” custom_margin=”0px||0px||false|false” custom_padding=”0px||15px||false|false” global_colors_info=”{}”]<\/p>\n

\u201eHello World \u2013 K\u00fcnstliche Intelligenz in Marketing & Vertrieb\u201c<\/span><\/span><\/h4>\n

<\/span><\/span><\/p>\n

In einer sich rasch entwickelnden digitalen Landschaft ist es unerl\u00e4sslich, auf dem neuesten Stand der Technologien und Trends zu bleiben, die die Gesch\u00e4ftswelt pr\u00e4gen. Die ECC K\u00d6LN hat eine tiefgreifende Studie ver\u00f6ffentlicht, die sich intensiv mit der Rolle und den Auswirkungen von k\u00fcnstlicher Intelligenz (KI) in den Bereichen Marketing, Vertrieb und Kundenservice befasst. Unser CTO Manuel Ludvigsen-Diekmann wurde neben vielen weiteren Branchenexperten\u00a0 herangezogen, um Erkenntnisse und Perspektiven zu teilen.<\/span><\/span><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” disabled_on=”on|on|off” _builder_version=”4.20.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_image=”https:\/\/www.shopmacher.de\/wp-content\/uploads\/2023\/09\/ECC_Studie_Teaser.jpg” parallax=”on” min_height=”197px” height=”805px” max_height=”628px” custom_margin=”5px||||false|false” custom_padding=”0px|5px|5px|5px|false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.4″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.20.4″ _module_preset=”default” custom_margin=”-76px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” custom_margin=”0px||0px||false|false” custom_padding=”0px|0px|15px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Die von der ECC K\u00d6LN durchgef\u00fchrte Studie \u00f6ffnet ein Fenster zu den verschiedenen Dimensionen, die die KI in der Gesch\u00e4ftswelt von heute beeinflusst. Durch das Beleuchten verschiedener Aspekte wie die Chancen und Herausforderungen, die KI bietet, bis hin zu ethischen \u00dcberlegungen, bietet die Studie einen ganzheitlichen Blick auf die Landschaft der k\u00fcnstlichen Intelligenz.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.shopmacher.de\/wp-content\/uploads\/2023\/09\/ECC_KOELN_Logo_Lachs_RGB.png” alt=”Oliver Lucas, Gesch\u00e4ftsf\u00fchrender Gesellschafter der ecom consulting GmbH” title_text=”ECC_KOELN_Logo_Lachs_RGB” url=”http:\/\/www.ifhkoeln.de\/shop” url_new_window=”on” show_bottom_space=”off” align=”center” admin_label=”Oliver Lucas, Gesch\u00e4ftsf\u00fchrender Gesellschafter der ecom consulting GmbH” _builder_version=”4.20.4″ _module_preset=”default” width=”78%” custom_margin=”-11px||||false|false” custom_padding=”||||false” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” custom_margin=”-48px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” custom_margin=”0px||0px||false|false” custom_padding=”0px||15px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

In der Studie wurden folgende Kernthemen adressiert:<\/p>\n

    \n
  • KI erfolgreich einsetzen:<\/strong> Erfahren Sie, welche Strategien Unternehmen anwenden k\u00f6nnen, um KI gewinnbringend zu nutzen.<\/li>\n
  • Chancen der KI:<\/strong> Entdecken Sie die Potenziale, die KI in unterschiedlichen Branchen er\u00f6ffnet und wie sie die Zukunft gestalten kann.<\/li>\n
  • Hemmnisse:<\/strong> Lernen Sie die Hindernisse und Herausforderungen kennen, die der Einsatz von KI mit sich bringen kann.<\/li>\n
  • Mensch und Ethik:<\/strong> Tauchen Sie ein in die ethischen Diskussionen rund um KI und wie ein ausgewogener Ansatz aussehen kann.<\/li>\n
  • KI in Marketing & Vertrieb:<\/strong> Erkunden Sie die vielf\u00e4ltigen Einsatzm\u00f6glichkeiten von KI im Marketing und Vertrieb, um Gesch\u00e4ftsprozesse zu optimieren.<\/li>\n
  • Marketingprozesse:<\/strong> Erfahren Sie, wie KI die Marketingstrategien revolutioniert und neue M\u00f6glichkeiten f\u00fcr Unternehmen schafft.<\/li>\n
  • Kundenservice heute und in Zukunft:<\/strong> Gewinnen Sie Einblicke in die aktuellen Trends im Kundenservice und wie KI dazu beitragen kann, die Kundenerfahrung zu verbessern.<\/li>\n<\/ul>\n

    F\u00fcr alle, die einen tiefen Einblick in die Welt der KI gewinnen wollen und verstehen m\u00f6chten, wie sie die Unternehmenswelt pr\u00e4gt und transformiert, ist diese Studie ein unverzichtbares Werkzeug.<\/p>\n

    [\/et_pb_text][et_pb_button button_url=”https:\/\/www.shopmacher.de\/wp-content\/uploads\/2023\/09\/ECC_CLUB_Studie_2023_KI_HelloWorld.pdf” url_new_window=”on” button_text=”Studie hier herunterladen” button_alignment=”left” _builder_version=”4.20.4″ _module_preset=”e9452677-54bb-4406-bd9a-72a58db38e3d” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_padding=”||4px|||” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_before_last_edited=”off|tablet” custom_css_main_element_tablet=”display: flex;” custom_css_main_element_phone=”display: inherit;”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_last_edited=”off|phone”][et_pb_social_media_follow icon_color=”#858D93″ use_icon_font_size=”on” icon_font_size=”17px” _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||0px|false|false” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|tablet” custom_css_before=”content: %22Teilen%22;||color: grey;||font-size: 16px;||padding-right: 10px;” global_colors_info=”{}”][et_pb_social_media_follow_network social_network=”facebook” url=”https:\/\/www.facebook.com\/shopmacher” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]facebook[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https:\/\/www.linkedin.com\/company\/shopmacher-ecommerce-gmbh-&-co.-kg” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]linkedin[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https:\/\/www.instagram.com\/shopmacher\/” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]instagram[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https:\/\/twitter.com\/shopmacher” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]twitter[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”youtube” url=”https:\/\/www.youtube.com\/channel\/UCLhDymlUEAWiSXjv9wUEpHA” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]youtube[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px||0px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”30px||30px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#858D93″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”bdbb3f40-2c94-4a5a-ad50-00c5a914af1c” global_colors_info=”{}”]<\/p>\n

    Was wir auch noch k\u00f6nnen<\/span><\/h2>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.20.4″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”16px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” header_font=”|800|||||||” header_text_color=”#E02B20″ header_2_font=”Montserrat||||||||” header_2_font_size=”22px” header_2_line_height=”30px” header_3_font=”Montserrat|800|||||||” header_3_text_align=”left” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” header_3_line_height=”1.4em” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(0,0,0,0) 40%|rgba(0,0,0,0.8) 99%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/www.shopmacher.de\/wp-content\/uploads\/2023\/03\/ressources.jpg” text_orientation=”center” custom_margin_tablet=”0px||24px||false|false” custom_margin_phone=”0px||12px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”12px|20px|24px|20px|false|true” link_option_url=”https:\/\/www.shopmacher.de\/en\/?page_id=246622″ background_last_edited=”on|tablet” custom_css_main_element=”height: 360px;||display: flex;||align-items: flex-end;” box_shadow_style=”preset1″ box_shadow_blur=”20px” box_shadow_color=”rgba(0,0,0,0.15)” locked=”off” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” transform_styles__hover_enabled=”on|hover” transform_scale__hover_enabled=”on|hover” transform_translate__hover_enabled=”on|desktop” transform_rotate__hover_enabled=”on|desktop” transform_skew__hover_enabled=”on|desktop” transform_origin__hover_enabled=”on|desktop” transform_scale__hover=”105%|105%” custom_css_main_element_tablet=”height: 280px;||display: flex;||align-items: flex-end;” custom_css_main_element_phone=”height: 180px;||display: flex;||align-items: flex-end;”]<\/p>\n

    Shopmacher Ressources<\/span><\/h3>\n

    Wir bauen ihr eigenes Entwicklungsteam auf<\/p>\n

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    Shopmacher Consulting<\/span><\/h3>\n

    Unsere Experten helfen mit ihrem Know-How<\/p>\n

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    Shopmacher Operations<\/h3>\n

    Know-how, Kapazit\u00e4t und Entwicklungspower auf Zeit.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    “Hello World – AI in Marketing & Sales” – The ECC COLOGNE Study 2023 offers insights into the current trends and challenges of AI integration in the business world. With expert opinions, including from our CTO Manuel Ludvigsen-Diekmann.<\/p>\n","protected":false},"author":12,"featured_media":247811,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[76,74],"tags":[],"class_list":["post-247781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalization","category-press-release-en"],"_links":{"self":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/posts\/247781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/comments?post=247781"}],"version-history":[{"count":1,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/posts\/247781\/revisions"}],"predecessor-version":[{"id":249327,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/posts\/247781\/revisions\/249327"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/media\/247811"}],"wp:attachment":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/media?parent=247781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/categories?post=247781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/tags?post=247781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}