{"id":250820,"date":"2025-06-04T09:50:27","date_gmt":"2025-06-04T07:50:27","guid":{"rendered":"https:\/\/www.shopmacher.de\/shopmacher-take-stock-these-are-the-ten-biggest-weaknesses-of-online-stores\/"},"modified":"2025-06-04T10:36:54","modified_gmt":"2025-06-04T08:36:54","slug":"shopmacher-take-stock-these-are-the-ten-biggest-weaknesses-of-online-stores","status":"publish","type":"post","link":"https:\/\/www.shopmacher.de\/en\/shopmacher-take-stock-these-are-the-ten-biggest-weaknesses-of-online-stores\/","title":{"rendered":"Shopmacher take stock: these are the ten biggest weaknesses of online stores"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”45px||0px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”90%” width_last_edited=”on|phone” custom_margin=”0px||0px||true|false” custom_padding=”0px||15px||false|false” custom_css_main_element=”display: flex;” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_nav show_next=”off” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_post_nav][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_nav show_prev=”off” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_padding=”25px||0px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#b4bbc2″ _builder_version=”4.16″ _module_preset=”default” background_color=”rgba(0,0,0,0)” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|desktop” custom_padding=”30px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_title title=”off” author=”off” date_format=”j. M Y” categories=”off” comments=”off” featured_image=”off” _builder_version=”4.16″ _module_preset=”default” meta_text_color=”#858D93″ meta_font_size=”18px” custom_margin=”||15px||false|false” global_colors_info=”{}”][\/et_pb_post_title][et_pb_post_title meta=”off” date_format=”j. M Y” featured_image=”off” _builder_version=”4.16″ _module_preset=”default” title_font=”Montserrat|800||on|||||” title_text_color=”#252020″ title_font_size=”35px” title_line_height=”1.2em” global_colors_info=”{}”][\/et_pb_post_title][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”|600|||||||” text_text_color=”#252020″ text_font_size=”18px” custom_padding=”0px||10px||false|false” global_colors_info=”{}”]The platform specialists at Shopmacher know the code behind commerce: in their audit report, they name ten typical weaknesses that prevent growth – and show how retailers can fix them.[\/et_pb_text][et_pb_image src=”https:\/\/www.shopmacher.de\/wp-content\/uploads\/2025\/06\/schwachstellen-banner.png” alt=”Vulnerabilities in online stores” title_text=”vulnerability banner” show_bottom_space=”off” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”20px||25px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” custom_padding=”||15px||false|false” global_colors_info=”{}”]A modern store system is not a static construct, but a living ecosystem. However, many technical weaknesses remain invisible in everyday life – until they cost revenue. In their store audits, the Shopmacher, specialists in platform architectures, repeatedly come across ten blind spots in online shops that every online retailer should regularly check.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_margin=”0px||0px||true|false” custom_padding=”15px||15px||true|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” global_colors_info=”{}”]<\/p>\n

1. Complex tool ecosystems lacking strategic integration.<\/b><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” custom_padding=”||15px||false|false” global_colors_info=”{}”]<\/p>\n

Many online shops do not consist of one system, but of a network of shop software, ERP, PIM, CRM, CMS, payment gateways and marketing tools. However, these tools were often added as required – not according to plan. The result: confusing interfaces, duplicate data maintenance and error-prone synchronization. <\/p>\n

Recommendation:<\/strong> Regularly record and evaluate the entire system landscape: Which tools are really necessary? Where does data pass through several stations unnecessarily? A strategic integration architecture creates transparency, reduces complexity – and saves a lot of effort in the long term. <\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” global_colors_info=”{}”]<\/p>\n

2. Data models that do not fit together<\/b><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” custom_padding=”0px||0px||false|false” global_colors_info=”{}”]When product information, editorial content and commerce functions are created in separate systems, inconsistencies creep in – from incorrect filters to contradictory prices.<\/p>\n

Recommendation:<\/strong> Define a common semantic data model, bundle content responsibility and coordinate technical and editorial structures.[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” global_colors_info=”{}”]<\/p>\n

3. Obsolete code bases block further development
\n<\/b><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” custom_padding=”||15px||false|false” global_colors_info=”{}”]<\/p>\n

Many shops contain code from the early days – with improvised workarounds, never-documented in-house developments and libraries that are no longer maintained. These legacy issues make updates risky, block new features and make it difficult to train new developers. <\/p>\n

Recommendation:<\/strong> Make technical debt visible and systematically reduce it. This means regularly refactoring code, removing unnecessary components and documenting critical areas. This creates a code base that not only runs – but can be further developed. <\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” global_colors_info=”{}”]<\/p>\n

4. Hosting without foresight
\n<\/b><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” custom_padding=”||15px||false|false” global_colors_info=”{}”]<\/p>\n

Even strong brands underestimate how much strain campaigns, seasonal peaks or internationalization can put on hosting. A lack of scaling strategies then leads to loading times, downtime or high costs. <\/p>\n

Recommendation:<\/strong> Agree load tests with the hosting partner, have resources scaled dynamically and use monitoring solutions for early detection of bottlenecks.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” global_colors_info=”{}”]<\/p>\n

5. Sluggish pages despite powerful servers
\n<\/b><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” custom_padding=”||15px||false|false” global_colors_info=”{}”]<\/p>\n

Even with sufficient hardware, performance often falls short of expectations. The cause is then not the server – but complex rendering processes, unoptimized assets or unclear caching strategies. <\/p>\n

Recommendation:<\/strong> Make page speed measurements routine, analyze rendering cascades and implement well thought-out caching for content and images.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” global_colors_info=”{}”]<\/p>\n

6. Changes without safety net
\n<\/b><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” custom_padding=”||15px||false|false” global_colors_info=”{}”]<\/p>\n

Updates that go live on demand, manual reset processes and a lack of tests: many shops work operationally – but not robustly. Errors then quickly end up with the customer. <\/p>\n

Recommendation:<\/strong> Establish automated deployment processes (CI\/CD) with rollback function – supplemented by staging environments for risk-free tests.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” global_colors_info=”{}”]<\/p>\n

7. Critical functions without reliable tests
\n<\/b><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” custom_padding=”||15px||false|false” global_colors_info=”{}”]Does the checkout really work reliably? Are all payment methods displayed correctly? Without sufficient test coverage, these questions remain unanswered – until support gets in touch. <\/p>\n

Recommendation: <\/b>Establish test strategies for all business-critical areas – from automated regression tests to regular exploration checks by the team.[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” global_colors_info=”{}”]<\/p>\n

8. UX optimization based on gut feeling
\n<\/b><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” custom_padding=”||15px||false|false” global_colors_info=”{}”]<\/p>\n

Home page teasers, filter logic, checkout route – many things are changed on instinct, rarely measured. The result: untested assumptions instead of well-founded decisions. <\/p>\n

Recommendation:<\/strong> Make data-based UX a habit: Define a KPI framework, carry out A\/B tests regularly and enrich findings with qualitative user feedback.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” global_colors_info=”{}”]<\/p>\n

9. Security as a one-off measure instead of a process
<\/b><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” custom_padding=”||15px||false|false” global_colors_info=”{}”]<\/p>\n

Many shops rely on occasional penetration tests or framework specifications. But attackers are evolving – protection mechanisms have to keep up. <\/p>\n

Recommendation:<\/strong> Establish security as a continuous process: Regularly check and secure authentication, role models, API access and input validation.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” global_colors_info=”{}”]<\/p>\n

10. Accessibility as a nice to have
\n<\/b><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” custom_padding=”||15px||false|false” global_colors_info=”{}”]<\/p>\n

Although required by law, digital accessibility is a niche issue in many companies. Yet it doesn’t just affect a marginalized group – but millions of potential users. <\/p>\n

Recommendation:<\/strong> Think about accessibility as early as the design process, check it with WCAG checklists or browser tools and ideally evaluate it with those affected.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”85%” width_last_edited=”on|tablet” custom_margin=”0px||0px||true|false” custom_padding=”15px||15px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.shopmacher.de\/wp-content\/uploads\/2025\/06\/check.jpg” alt=”Check” title_text=”check” force_fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” global_colors_info=”{}”]<\/p>\n

Conclusion: If you want to grow, you have to look into the technology
<\/b><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” custom_padding=”||15px||false|false” global_colors_info=”{}”]Online retail is becoming more complex – both technically and in terms of regulation. Those who only focus on the front end are overlooking key risk factors and potential. \u201cStores typically operate on a day-to-day basis, but there’s more to their operations than meets the eye.\u201d says Shopmacher CEO Andr\u00e9 Roitzsch. \u201cIf you want to be successful in the long term, you have to manage technology just as strategically as the brand, product range or pricing.\u201d <\/p>\n

Together with T\u00dcV Austria subsidiary T\u00dcV Trust IT, Shopmacher have developed their tried-and-tested Health Check into a comprehensive store audit. The audit model comprises over 60 technical test dimensions in the areas of backend, frontend and security. The audit sends a clear signal, particularly in the area of security: the tests are carried out directly by T\u00dcV auditors. <\/p>\n

Companies not only receive a neutral status report, but also reliable recommendations for further technical development – regardless of the store system used.<\/p>\n

\u201cA technical audit is not a know-it-all exercise with a raised index finger,\u201d emphasizes Roitzsch. \u201cIt’s an opportunity to regain clarity on the basis of standards that were developed together with T\u00dcV – and to work specifically on the future viability of the store.\u201d[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_padding=”||4px|||” locked=”off” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_before_last_edited=”off|tablet” custom_css_main_element_tablet=”display: flex;” custom_css_main_element_phone=”display: inherit;”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_last_edited=”off|phone”][et_pb_social_media_follow icon_color=”#858D93″ use_icon_font_size=”on” icon_font_size=”17px” _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||0px|false|false” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|tablet” custom_css_before=”content: %22Teilen%22;||color: grey;||font-size: 16px;||padding-right: 10px;” global_colors_info=”{}”][et_pb_social_media_follow_network social_network=”facebook” url=”https:\/\/www.facebook.com\/shopmacher” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]facebook[\/et_pb_social_media_follow_network] [et_pb_social_media_follow_network social_network=”linkedin” url=”https:\/\/www.linkedin.com\/company\/shopmacher-ecommerce-gmbh-&-co.-kg” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]linkedin[\/et_pb_social_media_follow_network] [et_pb_social_media_follow_network social_network=”instagram” url=”https:\/\/www.instagram.com\/shopmacher\/” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]instagram[\/et_pb_social_media_follow_network] [et_pb_social_media_follow_network social_network=”twitter” url=”https:\/\/twitter.com\/shopmacher” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]twitter[\/et_pb_social_media_follow_network] [et_pb_social_media_follow_network social_network=”youtube” url=”https:\/\/www.youtube.com\/channel\/UCLhDymlUEAWiSXjv9wUEpHA” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]youtube[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https:\/\/www.openpr.de\/news\/1284723\/Shopmacher-ziehen-Bilanz-Das-sind-die-zehn-groessten-Schwachstellen-von-Online-Shops.html” url_new_window=”on” button_text=”To the publication” _builder_version=”4.27.4″ _module_preset=”b0debc46-85df-48ae-bf34-5ac2babbaee0″ global_colors_info=”{}” custom_margin__hover_enabled=”on|desktop”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”0px||0px||true|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”30px||30px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#858D93″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”bdbb3f40-2c94-4a5a-ad50-00c5a914af1c” global_colors_info=”{}”]<\/p>\n

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[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||-80px||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blog posts_number=”1″ meta_date=”j. M Y” offset_number=”4″ _builder_version=”4.27.4″ _module_preset=”74be4b22-f98e-4286-aaa8-8b34bf95a7f2″ hover_enabled=”0″ global_colors_info=”{}” include_categories=”56″ sticky_enabled=”0″][\/et_pb_blog][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blog posts_number=”1″ include_categories=”47,51″ meta_date=”j. M Y” offset_number=”2″ _builder_version=”4.27.4″ _module_preset=”74be4b22-f98e-4286-aaa8-8b34bf95a7f2″ global_colors_info=”{}”][\/et_pb_blog][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blog post_type=”page” posts_number=”1″ offset_number=”1″ _builder_version=”4.27.4″ _module_preset=”74be4b22-f98e-4286-aaa8-8b34bf95a7f2″ body_font=”Roboto||||||||” body_line_height=”1.5em” read_more_font=”|700||on|||||” read_more_line_height=”2.8em” custom_padding=”0px||||false|false” global_colors_info=”{}” read_more_text_color__hover_enabled=”off|desktop”][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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