{"id":251582,"date":"2026-02-16T14:08:15","date_gmt":"2026-02-16T13:08:15","guid":{"rendered":"https:\/\/www.shopmacher.de\/the-shopmacher-are-a-member-of-the-mach-alliance\/"},"modified":"2026-02-23T08:54:38","modified_gmt":"2026-02-23T07:54:38","slug":"the-shopmacher-are-a-member-of-the-mach-alliance","status":"publish","type":"post","link":"https:\/\/www.shopmacher.de\/en\/the-shopmacher-are-a-member-of-the-mach-alliance\/","title":{"rendered":"The Shopmacher are a member of the MACH Alliance"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”45px||0px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”90%” width_last_edited=”on|phone” custom_margin=”0px||0px||true|false” custom_padding=”0px||15px||false|false” custom_css_main_element=”display: flex;” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_nav show_next=”off” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_post_nav][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_nav show_prev=”off” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_padding=”25px||0px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#b4bbc2″ _builder_version=”4.16″ _module_preset=”default” background_color=”rgba(0,0,0,0)” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|desktop” custom_padding=”30px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_title title=”off” author=”off” date_format=”j. M Y” categories=”off” comments=”off” featured_image=”off” _builder_version=”4.16″ _module_preset=”default” meta_text_color=”#858D93″ meta_font_size=”18px” custom_margin=”||15px||false|false” global_colors_info=”{}”][\/et_pb_post_title][et_pb_post_title meta=”off” date_format=”j. M Y” featured_image=”off” _builder_version=”4.16″ _module_preset=”default” title_font=”Montserrat|800||on|||||” title_text_color=”#252020″ title_font_size=”35px” title_line_height=”1.2em” global_colors_info=”{}”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_margin=”0px||0px||true|false” custom_padding=”15px||15px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”|600|||||||” text_text_color=”#252020″ text_font_size=”18px” width=”85%” custom_padding=”1px||1px||true|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]If you want to become a member of the MACH Alliance, you have to prove that MACH doesn’t just stand on slides, but works in real systems. The certification process is rigorous and the requirements are high. And that is precisely why this admission is special for us. Only a few agencies worldwide have provided this proof. The Shopmacher now have too. And yes, we are damn proud of that.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.5″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_margin=”0px||0px||true|false” custom_padding=”15px||15px||true|false” hover_enabled=”0″ global_colors_info=”{}” column_structure=”1_2,1_2″ sticky_enabled=”0″ make_equal=”on”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Why we became a member
<\/b><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” width=”85%” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]Because we are convinced that modular, open architectures are the best way to build commerce systems that remain scalable in the long term. Not for a single project, but for a constantly changing retail landscape. We have been carrying this conviction into every project since 2016. And we see it confirmed every day. <\/p>\n

But conviction alone is not enough. A strong community is needed to spread and promote this way of thinking. We continue to see that the advantages of modular architectures are not recognized clearly enough in many companies, that decision-makers cling to monolithic systems because the change seems complex and that potential remains untapped. Shopmacher wants to help change this. We want to make IT better. And the MACH Alliance is the right place to do this together.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.shopmacher.de\/wp-content\/uploads\/2026\/02\/MACH_292x183.png” title_text=”MACH_292x183″ _builder_version=”4.27.5″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” alt=”MACH” sticky_enabled=”0″ align_last_edited=”on|tablet” align_tablet=”center” show_bottom_space=”off” custom_margin_last_edited=”on|tablet” custom_margin_tablet=”10%||10%||true|false” custom_margin_phone=”20%||10%||false|false” url=”https:\/\/machalliance.org\/” url_new_window=”on” align_phone=”center”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_margin=”0px||0px||true|false” custom_padding=”15px||15px||true|false” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_before_last_edited=”off|tablet” custom_css_main_element_tablet=”display: flex;” custom_css_main_element_phone=”display: inherit;”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_last_edited=”off|phone”][et_pb_text _builder_version=”4.27.5″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

What it means to be MACH-certified<\/b><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” width=”85%” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]Certification by the MACH Alliance is not a label that you apply for and receive. The process is demanding and tests what counts in everyday life: How are architectures designed? Are the solutions really modular, API-based, cloud-native and decoupled, or is it just in the offer? Only those who can prove that MACH principles work in real systems and real customer projects are accepted. <\/p>\n

This is a strong signal for retailers and decision-makers. Anyone working with a MACH-certified partner knows that their architecture approach has been tested by an independent, vendor-neutral organization. This creates trust on a level that goes beyond references and self-presentation.[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

How we live MACH
<\/b><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” width=”85%” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]For Shopmacher, MACH has never been a theoretical model. It is the way we design, develop and operate commerce platforms. For years, in every project. Clear system boundaries, clean data flows and traceable processes create what we call digital autonomy: the freedom to develop systems further at any time, replace individual components and map new business models technologically without being dependent on one provider. <\/p>\n

For each building block of a commerce solution, we select the technology that best suits the respective project, whether PIM, search, content management, payment or commerce core. The decisive factor is not a fixed set of tools, but the ability to put together the right combination for the specific requirements and to integrate them cleanly. This is what makes the difference between a MACH slide and a MACH architecture.
\n[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Boutique with depth
\n<\/b><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” width=”85%” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]We consciously work as a boutique. Around 70 people at our locations in Gescher and Ho Chi Minh City, close cooperation, short distances and real proximity to technology and customers. This size enables us to take responsibility for technical breadth and depth in equal measure, without compromising quality for scale. It is precisely this way of working that the certification process has confirmed. It is not about the size of a company, but about the consistency with which principles are implemented.[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Why MACH is crucial right now
\n<\/b><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” width=”85%” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]The importance of clean architectures is particularly evident in the context of artificial intelligence. AI reinforces existing structures, in both directions. Those who have their database, system boundaries and processes under control will gain speed and quality through AI. Those who do not have these basics under control will mainly be scaling problems. MACH architectures create precisely the structural clarity that AI applications need to deliver real added value. For the Shopmacher, this is not a future scenario, but already a reality in current projects.
\n[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

About the MACH Alliance
\n<\/b><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” width=”85%” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]The MACH Alliance was founded in 2020 as a vendor-independent, non-commercial organization and today unites over 100 members on six continents. MACH stands for microservices, API-first, cloud-native and headless, four principles that together form the basis for composable commerce. Admission is based exclusively on a certification process that verifies the actual implementation of these principles. Analysts such as Forrester describe MACH certification as a seal of approval for future-proof technology partners.
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_margin=”0px||0px||true|false” custom_padding=”15px||15px||true|false” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_before_last_edited=”off|tablet” custom_css_main_element_tablet=”display: flex;” custom_css_main_element_phone=”display: inherit;”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_last_edited=”off|phone”][et_pb_text _builder_version=”4.27.5″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” width=”85%” custom_padding=”20px||20px||true|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Do you have any questions? Then get in touch with our MACH expert Sabine G\u00f6tz: <\/b><\/h2>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.shopmacher.de\/wp-content\/uploads\/2025\/10\/sabine_ret-verklei.jpg” alt=”Julia” title_text=”sabine_ret – verklei” show_bottom_space=”off” _builder_version=”4.27.5″ _module_preset=”default” max_height=”300px” custom_margin=”||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ align_last_edited=”on|tablet” align_tablet=”center” align_phone=”center”][\/et_pb_image][et_pb_text disabled_on=”on|off|off” _builder_version=”4.27.5″ _module_preset=”67e16909-3adc-4d25-9452-4300f7485e24″ text_text_color=”#252020″ custom_margin=”10px||10px||false|false” custom_padding=”0px||0px||false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″ text_orientation_last_edited=”on|tablet” text_orientation_tablet=”center” text_orientation_phone=”center”]<\/p>\n

Hi I’m Sabine, <\/strong>feel free to write to me!<\/p>\n

[\/et_pb_text][et_pb_icon font_icon=”||fa||400″ icon_color=”gcid-9fa4a1b6-767d-41ca-984c-a6f10449c843″ icon_width=”31px” url=”https:\/\/www.linkedin.com\/in\/sabine-g%C3%B6tz\/” url_new_window=”on” _builder_version=”4.27.5″ _module_preset=”default” hover_enabled=”0″ border_radii=”off||||” locked=”off” global_colors_info=”{%22gcid-9fa4a1b6-767d-41ca-984c-a6f10449c843%22:%91%22icon_color%22%93}” transform_styles__hover_enabled=”on|desktop” transform_scale__hover_enabled=”on|desktop” transform_translate__hover_enabled=”on|desktop” transform_rotate__hover_enabled=”on|desktop” transform_skew__hover_enabled=”on|desktop” transform_origin__hover_enabled=”on|desktop” align=”left” sticky_enabled=”0″ align_last_edited=”on|tablet” align_tablet=”center” align_phone=”center”][\/et_pb_icon][et_pb_social_media_follow _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_social_media_follow][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_padding=”||4px|||” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_before_last_edited=”off|tablet” custom_css_main_element_tablet=”display: flex;” custom_css_main_element_phone=”display: inherit;”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_last_edited=”off|phone”][et_pb_social_media_follow icon_color=”#858D93″ use_icon_font_size=”on” icon_font_size=”17px” _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||0px|false|false” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|tablet” custom_css_before=”content: %22Teilen%22;||color: grey;||font-size: 16px;||padding-right: 10px;” global_colors_info=”{}”][et_pb_social_media_follow_network social_network=”facebook” url=”https:\/\/www.facebook.com\/shopmacher” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]facebook[\/et_pb_social_media_follow_network] [et_pb_social_media_follow_network social_network=”linkedin” url=”https:\/\/www.linkedin.com\/company\/shopmacher-ecommerce-gmbh-&-co.-kg” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]linkedin[\/et_pb_social_media_follow_network] [et_pb_social_media_follow_network social_network=”instagram” url=”https:\/\/www.instagram.com\/shopmacher\/” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]instagram[\/et_pb_social_media_follow_network] [et_pb_social_media_follow_network social_network=”twitter” url=”https:\/\/twitter.com\/shopmacher” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]twitter[\/et_pb_social_media_follow_network] [et_pb_social_media_follow_network social_network=”youtube” url=”https:\/\/www.youtube.com\/channel\/UCLhDymlUEAWiSXjv9wUEpHA” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]youtube[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”0px||0px||true|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”30px||30px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#858D93″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”bdbb3f40-2c94-4a5a-ad50-00c5a914af1c” global_colors_info=”{}”]<\/p>\n

ALSO INTERESTING<\/span><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blog posts_number=”1″ include_categories=”56″ meta_date=”j. M Y” offset_number=”3″ _builder_version=”4.27.5″ _module_preset=”74be4b22-f98e-4286-aaa8-8b34bf95a7f2″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_blog][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blog posts_number=”1″ include_categories=”47″ meta_date=”j. M Y” _builder_version=”4.27.5″ _module_preset=”74be4b22-f98e-4286-aaa8-8b34bf95a7f2″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_blog][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blog posts_number=”1″ include_categories=”all” meta_date=”j. M Y” offset_number=”2″ _builder_version=”4.20.4″ _module_preset=”74be4b22-f98e-4286-aaa8-8b34bf95a7f2″ global_colors_info=”{}”][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

If you want to become a member of the MACH Alliance, you have to prove that MACH doesn’t just stand on slides, but works in real systems. The certification process is rigorous and the requirements are high. And that is precisely why this admission is special for us. Only a few agencies worldwide have provided this proof. The Shopmacher now have too. And yes, we are damn proud of that. <\/p>\n","protected":false},"author":1,"featured_media":251586,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[76,137,78,84,79],"tags":[],"class_list":["post-251582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalization","category-highlight-en","category-items","category-must-read-en","category-the-shopmakers-en"],"_links":{"self":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/posts\/251582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/comments?post=251582"}],"version-history":[{"count":4,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/posts\/251582\/revisions"}],"predecessor-version":[{"id":251635,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/posts\/251582\/revisions\/251635"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/media\/251586"}],"wp:attachment":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/media?parent=251582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/categories?post=251582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/tags?post=251582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}