[et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”45px||0px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”90%” width_last_edited=”on|phone” custom_margin=”0px||0px||true|false” custom_padding=”0px||15px||false|false” custom_css_main_element=”display: flex;” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_nav show_next=”off” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_post_nav][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_nav show_prev=”off” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_padding=”25px||0px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#b4bbc2″ _builder_version=”4.16″ _module_preset=”default” background_color=”rgba(0,0,0,0)” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|desktop” custom_padding=”30px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_title title=”off” author=”off” date_format=”j. M Y” categories=”off” comments=”off” featured_image=”off” _builder_version=”4.16″ _module_preset=”default” meta_text_color=”#858D93″ meta_font_size=”18px” custom_margin=”||15px||false|false” global_colors_info=”{}”][\/et_pb_post_title][et_pb_post_title meta=”off” date_format=”j. M Y” featured_image=”off” _builder_version=”4.16″ _module_preset=”default” title_font=”Montserrat|800||on|||||” title_text_color=”#252020″ title_font_size=”35px” title_line_height=”1.2em” global_colors_info=”{}”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.5″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_margin=”0px||50px||false|false” custom_padding=”15px||15px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”|600|||||||” text_text_color=”#252020″ text_font_size=”18px” custom_padding=”0px||0px||false|false” global_colors_info=”{}”]<\/p>\n
It may sound like a truism – but our experience shows that this perspective is often not sufficiently taken into account: In practice, it is often not tools or budgets that determine success, but people. After all, what good is the most modern tech stack if the team is not adequately staffed? <\/p>\n
“You take it, I’ve got it” – what leads to conceded goals on the soccer pitch causes unnecessary costs and frustration in IT projects. Who takes on which role? What skills are missing internally? What does the interface with the service provider really look like? If you only clarify these questions during implementation, you are already in a back seat. <\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.5″ _module_preset=”default” background_color=”#252020″ background_image=”https:\/\/www.shopmacher.de\/wp-content\/uploads\/2026\/03\/guessworktrag-bg-1.jpg” min_height=”300px” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”45px||0px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.5″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_margin=”10px||10px||true|false” custom_padding=”15px||15px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” global_colors_info=”{}”]<\/p>\n
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To get a team into performance mode, we at Shopmakers look at four crucial components: <\/p>\n
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[\/et_pb_text][dsm_pricelist _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][\/dsm_pricelist][et_pb_text _builder_version=”4.27.5″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” global_colors_info=”{}”]The Shopmacher use a maturity model to make crew power measurable. Hand on heart: Where do you rank your current project?[\/et_pb_text][et_pb_tabs _builder_version=”4.27.5″ _module_preset=”default” body_font=”Roboto||||||||” body_font_size=”17px” tab_font=”Roboto||||||||” tab_font_size=”17px” tab_line_height=”2.5em” custom_margin=”50px||40px||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_tab title=”INITIAL” _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”]Roles are poorly defined, collaboration is situational, documentation is superficial.[\/et_pb_tab][et_pb_tab title=”BASIC” _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”]The core team is in place and initial responsibilities have been documented.[\/et_pb_tab][et_pb_tab title=”ADVANCED” _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”]Roles and capacities are clear, working models (e.g. Scrum) are established.[\/et_pb_tab][et_pb_tab title=”READY” _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”]Full transparency. Everyone knows what they have to do, when and how. Interfaces are binding.[\/et_pb_tab][\/et_pb_tabs][et_pb_text _builder_version=”4.27.5″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” global_colors_info=”{}”]<\/p>\n
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Honesty among the crew is the basis for budget compliance. Identifying the gap – i.e. the gap between the current status and the “ready” status – is not a sign of weakness, but the most important step towards minimizing risk. If you invest here in a structured way, you will save a lot of rework and nerves later on. <\/p>\n
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[\/et_pb_text][et_pb_text ul_type=”square” _builder_version=”4.27.5″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” width_tablet=”” width_phone=”” width_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_button button_url=”https:\/\/www.shopmacher.de\/en\/the-initial-situation-why-a-foundation-made-of-toothpicks-brings-down-every-project\/” button_text=”TO THE NEXT PERSPECTIVE” button_alignment=”left” _builder_version=”4.27.5″ _module_preset=”b0debc46-85df-48ae-bf34-5ac2babbaee0″ button_text_size=”16px” button_font=”Roboto||||||||” custom_margin=”40px|0px|40px||true|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”pac_drh_tab_col_two ” _builder_version=”4.27.5″ _module_preset=”default” width_tablet=”85%” width_last_edited=”off|desktop” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|desktop” min_height_tablet=”” min_height_phone=”” min_height_last_edited=”on|desktop” height_tablet=”” height_phone=”” height_last_edited=”on|desktop” max_height_tablet=”” max_height_phone=”” max_height_last_edited=”on|desktop” custom_padding=”|0px||0px|false|true” module_alignment_tablet=”” module_alignment_phone=”” module_alignment_last_edited=”on|desktop” overflow-x_last_edited=”off|desktop” overflow-y_last_edited=”off|desktop” hover_transition_duration_tablet=”” hover_transition_duration_phone=”” hover_transition_duration_last_edited=”on|desktop” hover_transition_delay_tablet=”” hover_transition_delay_phone=”” hover_transition_delay_last_edited=”on|desktop” hover_transition_speed_curve_tablet=”” hover_transition_speed_curve_phone=”” hover_transition_speed_curve_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” pac_drh_column_numbers_tablet=”pac_drh_tab_col_two” custom_css_before_last_edited=”on|desktop” custom_css_main_element_last_edited=”on|desktop” custom_css_after_last_edited=”on|desktop”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”bdbb3f40-2c94-4a5a-ad50-00c5a914af1c” custom_padding=”||0px|||” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.27.5″ _module_preset=”default” width_tablet=”85%” width_last_edited=”off|desktop” custom_margin=”0px||50px||false|false” custom_padding=”15px||15px||true|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.shopmacher.de\/wp-content\/uploads\/2026\/03\/die-ausgangslage-2.jpg” title_text=”the initial situation-2″ url=”https:\/\/www.shopmacher.de\/en\/the-initial-situation-why-a-foundation-made-of-toothpicks-brings-down-every-project\/” show_bottom_space=”off” disabled_on=”off|off|off” _builder_version=”4.27.5″ _module_preset=”default” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” custom_margin_tablet=”20px||20px||true|false” custom_margin_phone=”20px||20px||true|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” width=”85%” global_colors_info=”{}”]A project never starts on a greenfield site. An honest inventory of the existing systems (ERP, PIM, CRM), data flows and processes is mandatory. If documentation is missing and only “legacy knowledge” exists in the heads of individual employees, this is a massive project risk. But who hasn’t been told in response to queries in projects: “Only Klaus knows that, and he’s not here today.”[\/et_pb_text][et_pb_button button_url=”https:\/\/www.shopmacher.de\/en\/the-initial-situation-why-a-foundation-made-of-toothpicks-brings-down-every-project\/” button_text=”More on the initial situation” button_alignment=”left” _builder_version=”4.27.5″ _module_preset=”b0debc46-85df-48ae-bf34-5ac2babbaee0″ button_text_size=”16px” button_font=”Roboto||||||||” custom_margin=”40px|0px|40px||true|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.27.5″ _module_preset=”default” width_tablet=”85%” width_last_edited=”off|desktop” custom_margin=”50px||50px||false|false” custom_margin_tablet=”||50px||false|false” custom_margin_phone=”||50px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”15px||15px||true|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.shopmacher.de\/wp-content\/uploads\/2026\/03\/das-zeilbild-3.jpg” alt=”MACH” title_text=”the picture-3″ url=”https:\/\/www.shopmacher.de\/en\/the-target-image-why-a-feature-list-is-not-yet-a-compass\/” url_new_window=”on” show_bottom_space=”off” align_tablet=”center” align_phone=”center” align_last_edited=”on|tablet” disabled_on=”off|off|off” _builder_version=”4.27.5″ _module_preset=”default” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” custom_margin=”20px||20px||true|false” custom_margin_tablet=”20px||20px||true|false” custom_margin_phone=”20px||20px||true|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” width=”85%” global_colors_info=”{}”]A target image is much more than a list of features. It defines the business vision, target markets and, above all, the KPIs by which success is measured. While detailed plans are often invalidated by the first problem, a strategic target picture keeps the project on course even in stormy phases.[\/et_pb_text][et_pb_button button_url=”https:\/\/www.shopmacher.de\/en\/the-target-image-why-a-feature-list-is-not-yet-a-compass\/” button_text=”More about the target image” button_alignment=”left” _builder_version=”4.27.5″ _module_preset=”b0debc46-85df-48ae-bf34-5ac2babbaee0″ button_text_size=”16px” button_font=”Roboto||||||||” custom_margin=”40px|0px|40px||true|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.27.5″ _module_preset=”default” width_tablet=”85%” width_last_edited=”off|desktop” custom_margin=”50px||50px||true|false” custom_padding=”15px||15px||true|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.shopmacher.de\/wp-content\/uploads\/2026\/03\/der-loesungsweg-4.jpg” title_text=”the solution-4″ url=”https:\/\/www.shopmacher.de\/en\/the-solution-building-the-bridge-between-actual-and-target\/” show_bottom_space=”off” disabled_on=”off|off|off” _builder_version=”4.27.5″ _module_preset=”default” custom_margin=”||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” custom_margin_tablet=”20px||20px||true|false” custom_margin_phone=”20px||20px||true|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” width=”85%” global_colors_info=”{}”]This perspective identifies the specific differences between the current status and the target image. It translates the black box “project” into a comprehensible roadmap with stages, decision points and clear next steps. [\/et_pb_text][et_pb_button button_url=”https:\/\/www.shopmacher.de\/en\/the-solution-building-the-bridge-between-actual-and-target\/” button_text=”Further information” button_alignment=”left” _builder_version=”4.27.5″ _module_preset=”b0debc46-85df-48ae-bf34-5ac2babbaee0″ button_text_size=”16px” button_font=”Roboto||||||||” custom_margin=”40px|0px|40px||true|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.5″ _module_preset=”default” width_tablet=”85%” width_last_edited=”off|desktop” custom_padding=”||4px|||” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_before_last_edited=”off|tablet” custom_css_main_element_tablet=”display: flex;” custom_css_main_element_phone=”display: inherit;”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_last_edited=”off|phone”][et_pb_social_media_follow icon_color=”#858D93″ use_icon_font_size=”on” icon_font_size=”17px” _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||0px|false|false” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|tablet” custom_css_before=”content: %22Teilen%22;||color: grey;||font-size: 16px;||padding-right: 10px;” global_colors_info=”{}”][et_pb_social_media_follow_network social_network=”facebook” url=”https:\/\/www.facebook.com\/shopmacher” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]facebook[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https:\/\/www.linkedin.com\/company\/shopmacher-ecommerce-gmbh-&-co.-kg” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]linkedin[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https:\/\/www.instagram.com\/shopmacher\/” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]instagram[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https:\/\/twitter.com\/shopmacher” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]twitter[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”youtube” url=”https:\/\/www.youtube.com\/channel\/UCLhDymlUEAWiSXjv9wUEpHA” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]youtube[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https:\/\/www.shopmacher.de\/en\/the-guesswork-trap-why-digital-projects-fail-before-they-start\/” button_text=”TO THE GUESSWORK TRAP” button_alignment=”right” button_alignment_tablet=”center” button_alignment_phone=”center” button_alignment_last_edited=”on|phone” _builder_version=”4.27.5″ _module_preset=”75d18c0b-9232-4ed6-abf2-ecf1c0d20dca” button_font=”Roboto|700|||||||” custom_margin=”|0px|||false|false” custom_margin_last_edited=”off|phone” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”0px||0px||true|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”30px||30px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#858D93″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”bdbb3f40-2c94-4a5a-ad50-00c5a914af1c” global_colors_info=”{}”]<\/p>\n
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It may sound like a truism – but our experience shows that this perspective is often not sufficiently taken into account: In practice, it is often not tools or budgets that determine success, but people. After all, what good is the most modern tech stack if the team is not adequately staffed? <\/p>\n","protected":false},"author":1,"featured_media":251770,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[47,9,133,56],"tags":[],"class_list":["post-251858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalisierung","category-artikel","category-highlight","category-must-read"],"_links":{"self":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/posts\/251858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/comments?post=251858"}],"version-history":[{"count":3,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/posts\/251858\/revisions"}],"predecessor-version":[{"id":251871,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/posts\/251858\/revisions\/251871"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/media\/251770"}],"wp:attachment":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/media?parent=251858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/categories?post=251858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/tags?post=251858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}