[et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”45px||0px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”90%” width_last_edited=”on|phone” custom_margin=”0px||0px||true|false” custom_padding=”0px||15px||false|false” custom_css_main_element=”display: flex;” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_nav show_next=”off” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_post_nav][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_nav show_prev=”off” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_padding=”25px||0px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#b4bbc2″ _builder_version=”4.16″ _module_preset=”default” background_color=”rgba(0,0,0,0)” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|desktop” custom_padding=”30px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_title title=”off” author=”off” date_format=”j. M Y” categories=”off” comments=”off” featured_image=”off” _builder_version=”4.16″ _module_preset=”default” meta_text_color=”#858D93″ meta_font_size=”18px” custom_margin=”||15px||false|false” global_colors_info=”{}”][\/et_pb_post_title][et_pb_post_title meta=”off” date_format=”j. M Y” featured_image=”off” _builder_version=”4.16″ _module_preset=”default” title_font=”Montserrat|800||on|||||” title_text_color=”#252020″ title_font_size=”35px” title_line_height=”1.2em” global_colors_info=”{}”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.5″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_margin=”0px||50px||false|false” custom_padding=”15px||15px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”|600|||||||” text_text_color=”#252020″ text_font_size=”18px” custom_padding=”0px||0px||false|false” global_colors_info=”{}”]If you start without a clear destination, you shouldn’t be surprised if you end up somewhere completely different. Many companies make a classic mistake here: they confuse the detailed route planning with the actual destination. But while a rigid plan collapses at the first obstacle, a real target image gives the crew orientation even in stormy times.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.5″ _module_preset=”default” background_color=”#252020″ background_image=”https:\/\/www.shopmacher.de\/wp-content\/uploads\/2026\/03\/guessworktrag-bg-3.jpg” min_height=”300px” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”45px||0px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.5″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_margin=”10px||10px||true|false” custom_padding=”15px||15px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” global_colors_info=”{}”]A viable target image is not a static set of specifications, but a strategic framework that rests on six pillars:<\/p>\n
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[\/et_pb_text][dsm_pricelist _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][\/dsm_pricelist][et_pb_text _builder_version=”4.27.5″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” global_colors_info=”{}”]Does everyone involved in your project really know when the mission is accomplished? Do the check:[\/et_pb_text][et_pb_tabs _builder_version=”4.27.5″ _module_preset=”default” body_font=”Roboto||||||||” body_font_size=”17px” tab_font=”Roboto||||||||” tab_font_size=”17px” tab_line_height=”2.5em” custom_margin=”50px||40px||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_tab title=”INITIAL” _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”]Targets are poorly documented. Total costs (TCO) are only roughly calculated.[\/et_pb_tab][et_pb_tab title=”BASIC” _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”]Initial definitions exist, use cases are partially known, rough prioritization is in place.[\/et_pb_tab][et_pb_tab title=”ADVANCED” _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”]All key points and KPIs are documented. The economic TCO analysis has been completed.[\/et_pb_tab][et_pb_tab title=”READY” _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”]Fully coordinated, technically and economically viable target image. Accepted by all stakeholders.[\/et_pb_tab][\/et_pb_tabs][et_pb_text _builder_version=”4.27.5″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” global_colors_info=”{}”]A clear target image minimizes risks and makes success predictable. If important cornerstones of your project are not yet sufficiently clear, the risk of guesswork trap increases. A goal-setting workshop helps to turn a vague idea into a feasible plan with real traction. Only those who know where they want to go can make decisions that make sense today and are still viable tomorrow. <\/p>\n
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[\/et_pb_text][et_pb_button button_url=”https:\/\/www.shopmacher.de\/en\/the-solution-building-the-bridge-between-actual-and-target\/” button_text=”TO THE NEXT PERSPECTIVE” button_alignment=”left” _builder_version=”4.27.5″ _module_preset=”b0debc46-85df-48ae-bf34-5ac2babbaee0″ button_text_size=”16px” button_font=”Roboto||||||||” custom_margin=”40px|0px|40px||true|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”pac_drh_tab_col_two ” _builder_version=”4.27.5″ _module_preset=”default” width_tablet=”85%” width_last_edited=”off|desktop” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|desktop” min_height_tablet=”” min_height_phone=”” min_height_last_edited=”on|desktop” height_tablet=”” height_phone=”” height_last_edited=”on|desktop” max_height_tablet=”” max_height_phone=”” max_height_last_edited=”on|desktop” custom_padding=”|0px||0px|false|true” module_alignment_tablet=”” module_alignment_phone=”” module_alignment_last_edited=”on|desktop” overflow-x_last_edited=”off|desktop” overflow-y_last_edited=”off|desktop” hover_transition_duration_tablet=”” hover_transition_duration_phone=”” hover_transition_duration_last_edited=”on|desktop” hover_transition_delay_tablet=”” hover_transition_delay_phone=”” hover_transition_delay_last_edited=”on|desktop” hover_transition_speed_curve_tablet=”” hover_transition_speed_curve_phone=”” hover_transition_speed_curve_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” pac_drh_column_numbers_tablet=”pac_drh_tab_col_two” custom_css_before_last_edited=”on|desktop” custom_css_main_element_last_edited=”on|desktop” custom_css_after_last_edited=”on|desktop”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”bdbb3f40-2c94-4a5a-ad50-00c5a914af1c” custom_padding=”||0px|||” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.27.5″ _module_preset=”default” width_tablet=”85%” width_last_edited=”off|desktop” custom_margin=”0px||50px||false|false” custom_padding=”15px||15px||true|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.shopmacher.de\/wp-content\/uploads\/2026\/03\/die-crew-1.jpg” title_text=”the crew-1″ url=”https:\/\/www.shopmacher.de\/en\/crew-power-why-the-best-strategy-fails-without-the-right-team\/” show_bottom_space=”off” disabled_on=”off|off|off” _builder_version=”4.27.5″ _module_preset=”default” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” custom_margin_tablet=”20px||20px||true|false” custom_margin_phone=”20px||20px||true|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” width=”85%” global_colors_info=”{}”]This is not about organizational charts, but about real role clarity. Who decides what? Who contributes? What does the communication matrix look like? Commitment only arises when the “you take it, I’ve got it” principle is replaced by clear responsibilities. [\/et_pb_text][et_pb_button button_url=”https:\/\/www.shopmacher.de\/en\/crew-power-why-the-best-strategy-fails-without-the-right-team\/” button_text=”More about the crew” button_alignment=”left” _builder_version=”4.27.5″ _module_preset=”b0debc46-85df-48ae-bf34-5ac2babbaee0″ button_text_size=”16px” button_font=”Roboto||||||||” custom_margin=”40px|0px|40px||true|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.27.5″ _module_preset=”default” width_tablet=”85%” width_last_edited=”off|desktop” custom_margin=”50px||50px||false|false” custom_margin_tablet=”||50px||false|false” custom_margin_phone=”||50px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”15px||15px||true|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.shopmacher.de\/wp-content\/uploads\/2026\/03\/die-ausgangslage-2.jpg” alt=”MACH” title_text=”the initial situation-2″ url=”https:\/\/www.shopmacher.de\/en\/the-initial-situation-why-a-foundation-made-of-toothpicks-brings-down-every-project\/” url_new_window=”on” show_bottom_space=”off” align_tablet=”center” align_phone=”center” align_last_edited=”on|tablet” disabled_on=”off|off|off” _builder_version=”4.27.5″ _module_preset=”default” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” custom_margin=”20px||20px||true|false” custom_margin_tablet=”20px||20px||true|false” custom_margin_phone=”20px||20px||true|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” width=”85%” global_colors_info=”{}”]A project never starts on a greenfield site. An honest inventory of the existing systems (ERP, PIM, CRM), data flows and processes is mandatory. If documentation is missing and only “legacy knowledge” exists in the heads of individual employees, this is a massive project risk. But who hasn’t been told in response to queries in projects: “Only Klaus knows that, and he’s not here today.”[\/et_pb_text][et_pb_button button_url=”https:\/\/www.shopmacher.de\/en\/the-initial-situation-why-a-foundation-made-of-toothpicks-brings-down-every-project\/” button_text=”More on the initial situation” button_alignment=”left” _builder_version=”4.27.5″ _module_preset=”b0debc46-85df-48ae-bf34-5ac2babbaee0″ button_text_size=”16px” button_font=”Roboto||||||||” custom_margin=”40px|0px|40px||true|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.27.5″ _module_preset=”default” width_tablet=”85%” width_last_edited=”off|desktop” custom_margin=”50px||50px||true|false” custom_padding=”15px||15px||true|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.shopmacher.de\/wp-content\/uploads\/2026\/03\/der-loesungsweg-4.jpg” title_text=”the solution-4″ url=”https:\/\/www.shopmacher.de\/en\/the-solution-building-the-bridge-between-actual-and-target\/” show_bottom_space=”off” disabled_on=”off|off|off” _builder_version=”4.27.5″ _module_preset=”default” custom_margin=”||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” custom_margin_tablet=”20px||20px||true|false” custom_margin_phone=”20px||20px||true|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” width=”85%” global_colors_info=”{}”]This perspective identifies the specific differences between the current status and the target image. It translates the black box “project” into a comprehensible roadmap with stages, decision points and clear next steps. [\/et_pb_text][et_pb_button button_url=”https:\/\/www.shopmacher.de\/en\/the-solution-building-the-bridge-between-actual-and-target\/” button_text=”More about the solution” button_alignment=”left” _builder_version=”4.27.5″ _module_preset=”b0debc46-85df-48ae-bf34-5ac2babbaee0″ button_text_size=”16px” button_font=”Roboto||||||||” custom_margin=”40px|0px|40px||true|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.5″ _module_preset=”default” width_tablet=”85%” width_last_edited=”off|desktop” custom_padding=”||4px|||” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_before_last_edited=”off|tablet” custom_css_main_element_tablet=”display: flex;” custom_css_main_element_phone=”display: inherit;”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_last_edited=”off|phone”][et_pb_social_media_follow icon_color=”#858D93″ use_icon_font_size=”on” icon_font_size=”17px” _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||0px|false|false” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|tablet” custom_css_before=”content: %22Teilen%22;||color: grey;||font-size: 16px;||padding-right: 10px;” global_colors_info=”{}”][et_pb_social_media_follow_network social_network=”facebook” url=”https:\/\/www.facebook.com\/shopmacher” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]facebook[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https:\/\/www.linkedin.com\/company\/shopmacher-ecommerce-gmbh-&-co.-kg” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]linkedin[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https:\/\/www.instagram.com\/shopmacher\/” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]instagram[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https:\/\/twitter.com\/shopmacher” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]twitter[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”youtube” url=”https:\/\/www.youtube.com\/channel\/UCLhDymlUEAWiSXjv9wUEpHA” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]youtube[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https:\/\/www.shopmacher.de\/en\/the-guesswork-trap-why-digital-projects-fail-before-they-start\/” button_text=”TO THE GUESSWORK TRAP” button_alignment=”right” button_alignment_tablet=”center” button_alignment_phone=”center” button_alignment_last_edited=”on|phone” _builder_version=”4.27.5″ _module_preset=”75d18c0b-9232-4ed6-abf2-ecf1c0d20dca” button_font=”Roboto|700|||||||” custom_margin=”|0px|||false|false” custom_margin_last_edited=”off|phone” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”0px||0px||true|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”30px||30px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#858D93″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”bdbb3f40-2c94-4a5a-ad50-00c5a914af1c” global_colors_info=”{}”]<\/p>\n
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If you start without a clear destination, you shouldn’t be surprised if you end up somewhere completely different. Many companies make a classic mistake here: they confuse the detailed route planning with the actual destination. But while a rigid plan collapses at the first obstacle, a real target image gives the crew orientation even in stormy times. <\/p>\n","protected":false},"author":1,"featured_media":251792,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[47,9,133,56],"tags":[],"class_list":["post-251864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalisierung","category-artikel","category-highlight","category-must-read"],"_links":{"self":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/posts\/251864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/comments?post=251864"}],"version-history":[{"count":3,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/posts\/251864\/revisions"}],"predecessor-version":[{"id":251874,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/posts\/251864\/revisions\/251874"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/media\/251792"}],"wp:attachment":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/media?parent=251864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/categories?post=251864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/tags?post=251864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}