[et_pb_section fb_built=”1″ _builder_version=”4.20.0″ _module_preset=”default” background_color=”#252020″ custom_padding=”0px||0px|||” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” header_2_font=”Montserrat|300|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”45px” custom_padding=”0px||0px||true|false” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
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[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”34px||0px|||” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_nav _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}” title_text_color=”#0a0a0a” background_color=”rgba(0,0,0,0)”][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_padding=”25px||0px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#b4bbc2″ _builder_version=”4.16″ _module_preset=”default” background_color=”rgba(0,0,0,0)” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”32px|||||” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|desktop” custom_padding=”3px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_text_color=”#858d93″ text_font_size=”18px” custom_margin=”||15px|||” global_colors_info=”{}”]<\/p>\n
January 20, 2020<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” header_2_font=”Montserrat|800|||||||” header_2_font_size=”35px” header_2_line_height=”1.2em” custom_padding=”||10px||false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
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In China, eCommerce sales channels work completely differently than here in Europe: the all-encompassing and dominant online medium there is WeChat. The service, originally developed as a messenger for smartphones, now dominates online events in the Middle Kingdom with an extremely wide range of functions. This applies to the private sector as well as to business. This outstanding importance of WeChat must therefore also be taken into account when developing strategies for the digitization of B2B sales channels.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#f7f6f6″ global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Roboto|700|||||||” text_font_size=”30px” text_line_height=”1.4em” text_orientation=”center” global_colors_info=”{}”]<\/p>\n
Mobile only app<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Roboto|300|||||||” text_font_size=”18px” text_line_height=”1.5em” text_orientation=”center” global_colors_info=”{}”]WeChat concept[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Founded” number=”1919″ percent_sign=”off” _builder_version=”4.16″ _module_preset=”default” title_level=”h1″ title_font=”Roboto|300|||||||” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#000000″ number_font_size=”30px” custom_margin=”||0px||false|false” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Employees” number=”21400″ percent_sign=”off” _builder_version=”4.16″ _module_preset=”default” title_level=”h1″ title_font=”Roboto|300|||||||” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#000000″ number_font_size=”30px” custom_margin=”||0px||false|false” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Sales (2020)” number=”3 billion” percent_sign=”off” _builder_version=”4.16″ _module_preset=”default” title_level=”h1″ title_font=”Roboto|300|||||||” title_text_color=”#000000″ title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#000000″ number_font_size=”30px” custom_margin=”||0px||false|false” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_padding=”0px||60px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” global_colors_info=”{}”]For Osram, which has long since transformed itself from an illuminant manufacturer into a globally active high-tech company in the field of lighting technology, China has for many years been an important and growing market that is being adequately developed. Osram sells selected ranges there via distributors to workshops. The addressing and the complete processing of commerce transactions for workshops are now carried out in line with the market via WeChat.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_margin=”||0px||false|false” custom_padding=”0px||30px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” text_font_size=”18px” header_font_size=”18px” custom_margin=”||16px||false|false” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” global_colors_info=”{}”]<\/p>\n
The underlying “mobile-only concept” as well as the development of the design, the user experience and the processes behind it come from the eCommerce special agency Shopmacher from Gescher in Westphalia, which has thus created optimized access to Chinese B2B commerce for Osram.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.shopmacher.de\/wp-content\/uploads\/2021\/01\/OSRAM_Mockup_2.png” title_text=”OSRAM_Mockup_2″ _builder_version=”4.16″ _module_preset=”default” module_alignment=”center” min_height_tablet=”” min_height_phone=”” min_height_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_margin=”||0px||false|false” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” text_font_size=”18px” header_font_size=”18px” custom_margin=”||16px||false|false” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” global_colors_info=”{}”]<\/p>\n
The presentation of clean backend processes and a high-performance and secure connection to the German systems were also challenging. Here Osram relies on the support of Nekom. The Austrian specialists for demanding tasks in the integration of complex system landscapes have provided a product API specially developed for the WeChat connection, which regulates the data transfer between WeChat and Osram. This was necessary because Osram WeChat did not want to have direct access to its backend systems.\n<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_padding=”25px||0px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#b4bbc2″ _builder_version=”4.16″ _module_preset=”default” background_color=”rgba(0,0,0,0)” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_social_media_follow icon_color=”#858D93″ use_icon_font_size=”on” icon_font_size=”17px” _builder_version=”4.16″ _module_preset=”default” custom_padding=”13px|||0px|false|false” text_orientation_tablet=”center” text_orientation_phone=”” text_orientation_last_edited=”on|desktop” custom_css_before=”content: %22Teilen%22;||color: grey;||font-size: 16px;||padding-right: 10px;” global_colors_info=”{}”][et_pb_social_media_follow_network social_network=”facebook” url=”https:\/\/www.facebook.com\/shopmacher” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]facebook[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https:\/\/www.linkedin.com\/company\/shopmacher-ecommerce-gmbh-&-co.-kg” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]linkedin[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https:\/\/www.instagram.com\/shopmacher\/” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]instagram[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https:\/\/twitter.com\/shopmacher” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]twitter[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjQ1In19@” button_text=”Back to references” button_alignment=”right” button_alignment_tablet=”center” button_alignment_phone=”” button_alignment_last_edited=”on|phone” _builder_version=”4.16″ _dynamic_attributes=”button_url” _module_preset=”ba7f3ca4-4852-4a9b-8fcd-5f6458678634″ global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
Case StudyOSRAMJanuary 20, 2020Shopmacher und Nekom bringen Osram nach ChinaIn China, eCommerce sales channels work completely differently than here in Europe: the all-encompassing and dominant online medium there is WeChat. The service, originally developed as a messenger for smartphones, now dominates online events in the Middle Kingdom with an extremely wide range of functions. This applies to the private sector as well as to business. This outstanding importance of WeChat must therefore also be taken into account when developing strategies for the digitization of B2B sales channels.Mobile only appWeChat conceptFor Osram, which has long since transformed itself from an illuminant manufacturer into a globally active high-tech company in the field of lighting technology, China has for many years been an important and growing market that is being adequately developed. Osram sells selected ranges there via distributors to workshops. The addressing and the complete processing of commerce transactions for workshops are now carried out in line with the market via WeChat.MOBILE-ONLY CONCEPT FROM SHOPMACHERThe underlying “mobile-only concept” as well as the development of the design, the user experience and the processes behind it come from the eCommerce special agency Shopmacher from Gescher in Westphalia, which has thus created optimized access to […]<\/p>\n","protected":false},"author":1,"featured_media":239613,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"project_category":[28,103,29,107],"project_tag":[],"class_list":["post-240728","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-b2b","project_category-b2b-en","project_category-international","project_category-international-en"],"_links":{"self":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/project\/240728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/comments?post=240728"}],"version-history":[{"count":9,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/project\/240728\/revisions"}],"predecessor-version":[{"id":251017,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/project\/240728\/revisions\/251017"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/media\/239613"}],"wp:attachment":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/media?parent=240728"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/project_category?post=240728"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/project_tag?post=240728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}