{"id":240754,"date":"2023-07-18T15:49:32","date_gmt":"2023-07-18T13:49:32","guid":{"rendered":"https:\/\/www.shopmacher.de\/project\/schaffrath\/"},"modified":"2024-10-01T11:28:59","modified_gmt":"2024-10-01T09:28:59","slug":"schaffrath","status":"publish","type":"project","link":"https:\/\/www.shopmacher.de\/en\/project\/schaffrath\/","title":{"rendered":"Schaffrath"},"content":{"rendered":"

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Case Study<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” header_font=”Montserrat|800||on|||||” header_text_color=”#FFFFFF” custom_padding=”0px||0px||true|false” header_font_size_tablet=”55px” header_font_size_phone=”40px” header_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Schaffrath<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”34px||0px|||” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_padding=”0px||3px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_nav _builder_version=”4.20.4″ _module_preset=”default” title_text_color=”#0a0a0a” background_color=”rgba(0,0,0,0)” custom_margin_tablet=”0px|0px|0px|0px|false|false” custom_margin_last_edited=”off|tablet” custom_padding=”0px|0px|0px|0px|false|false” custom_padding_last_edited=”off|desktop” global_colors_info=”{}”][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_padding=”25px||0px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#b4bbc2″ _builder_version=”4.16″ _module_preset=”default” background_color=”rgba(0,0,0,0)” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”32px|||||” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|desktop” custom_padding=”3px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_text_color=”#858d93″ text_font_size=”18px” custom_margin=”||15px|||” global_colors_info=”{}”]<\/p>\n

January 08, 2019<\/p>\n

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Step by step from online showroom to online furniture shop<\/b><\/h2>\n

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Friedhelm Schaffrath GmbH & Co. KG has successfully made its next move into the online furniture market. In the summer of 2018, after two years of online presence in a showroom format, the Rhineland-based furniture retailer launched a fully transactional eCommerce platform and opened a true online shop.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#f7f6f6″ da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Roboto|700|||||||” text_font_size=”30px” text_line_height=”1.4em” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

OXID<\/p>\n

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Shop system<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Founded” number=”2001″ percent_sign=”off” _builder_version=”4.16″ _module_preset=”default” title_level=”h1″ title_font=”Roboto|300|||||||” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#000000″ number_font_size=”30px” custom_margin=”||0px||false|false” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Employees (2017)” number=”888″ percent_sign=”off” _builder_version=”4.16″ _module_preset=”default” title_level=”h1″ title_font=”Roboto|300|||||||” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#000000″ number_font_size=”30px” custom_margin=”||0px||false|false” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Turnover (2017)” number=”175.4 million” percent_sign=”off” _builder_version=”4.16″ _module_preset=”default” title_level=”h1″ title_font=”Roboto|300|||||||” title_text_color=”#000000″ title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#000000″ number_font_size=”30px” custom_margin=”||0px||false|false” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_margin=”||0px||false|false” custom_padding=”0px||64px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” text_font_size=”18px” header_font_size=”18px” custom_margin=”||16px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

About M\u00f6bel Schaffrath<\/h2>\n

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The name Schaffrath is closely linked to the city of M\u00f6nchengladbach\u2014where Friedhelm Schaffrath opened his first store, a lamp and lighting shop, 60 years ago. Today, Schaffrath is the number one furniture retailer in the Rhineland, one of the top ten furniture stores in Germany, and a member of the Begros furniture buying association. With its diverse range of products and excellent quality, Schaffrath\u2019s furniture stores, mega kitchen stores, and kitchen markets have become widely known beyond regional borders, attracting loyal customers from neighboring countries. Year after year, Schaffrath invests millions of euros in renovations and new constructions to remain the undisputed market leader in the Lower Rhine region. In nationwide comparisons of furniture giants, the Rhinelanders have consistently secured a spot in the top ten.<\/span><\/p>\n

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Schaffrath Managing Director Marc Fahrig<\/p>\n

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challenge<\/h2>\n

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Even a top dog in the stationary furniture trade is not left untouched by the effects of increasing online consumption. In order to increase presence in the store, Schaffrath looked online for new ways to reach its target groups and motivate them to visit the furniture store.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_margin=”||0px||false|false” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” text_font_size=”18px” header_font_size=”18px” custom_margin=”||16px||false|false” global_colors_info=”{}”]<\/p>\n

Implementation<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” global_colors_info=”{}”]In the summer of 2016, the company launched an online showroom in order to be visible on the web via search engines such as Google. “We wanted to gain experience, set up digitally compatible processes, keep learning and increase the number of visitors to our furniture stores,” says Schaffrath Managing Director Marc Fahrig. “We succeeded in pushing the frequencies.”<\/p>\n

The functions have been continuously optimized over a period of two years. The loading times were accelerated by 50 percent and new functions were tested. These include:[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”85%” width_last_edited=”on|tablet” custom_margin=”||0px||false|false” custom_padding=”22px||0px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][dsm_icon_list _builder_version=”4.16″ _module_preset=”default” text_font_size=”17px” global_colors_info=”{}”][dsm_icon_list_child text=”Online kitchen planner” icon_background_color=”RGBA(0,0,0,0)” _builder_version=”4.16″ _module_preset=”default” text_font_size=”17px” global_colors_info=”{}”][\/dsm_icon_list_child][dsm_icon_list_child text=”Online store locator” icon_background_color=”RGBA(0,0,0,0)” _builder_version=”4.16″ _module_preset=”default” text_font_size=”17px” global_colors_info=”{}”][\/dsm_icon_list_child][dsm_icon_list_child text=”newsletter tool” icon_background_color=”RGBA(0,0,0,0)” _builder_version=”4.16″ _module_preset=”default” text_font_size=”17px” global_colors_info=”{}”][\/dsm_icon_list_child][dsm_icon_list_child text=”Connection to eBay, Facebook, Instagram and YouTube” icon_background_color=”RGBA(0,0,0,0)” _builder_version=”4.16″ _module_preset=”default” text_font_size=”17px” global_colors_info=”{}”][\/dsm_icon_list_child][dsm_icon_list_child text=”Online application for the Schaffrath family card” icon_background_color=”RGBA(0,0,0,0)” _builder_version=”4.16″ _module_preset=”default” text_font_size=”17px” global_colors_info=”{}”][\/dsm_icon_list_child][\/dsm_icon_list][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][dsm_icon_list _builder_version=”4.16″ _module_preset=”default” text_font_size=”17px” global_colors_info=”{}”][dsm_icon_list_child text=”Living and themed worlds” icon_background_color=”RGBA(0,0,0,0)” _builder_version=”4.16″ _module_preset=”default” text_font_size=”17px” global_colors_info=”{}”][\/dsm_icon_list_child][dsm_icon_list_child text=”Cooking and Grilling Academy” icon_background_color=”RGBA(0,0,0,0)” _builder_version=”4.16″ _module_preset=”default” text_font_size=”17px” global_colors_info=”{}”][\/dsm_icon_list_child][dsm_icon_list_child text=”Online consultation appointment” icon_background_color=”RGBA(0,0,0,0)” _builder_version=”4.16″ _module_preset=”default” text_font_size=”17px” global_colors_info=”{}”][\/dsm_icon_list_child][dsm_icon_list_child text=”Integration of product videos” icon_background_color=”RGBA(0,0,0,0)” _builder_version=”4.16″ _module_preset=”default” text_font_size=”17px” global_colors_info=”{}”][\/dsm_icon_list_child][dsm_icon_list_child text=”Online inquiry about products” icon_background_color=”RGBA(0,0,0,0)” _builder_version=”4.16″ _module_preset=”default” text_font_size=”17px” global_colors_info=”{}”][\/dsm_icon_list_child][dsm_icon_list_child text=”Optimization of category filters, product lists and product detail pages” icon_background_color=”RGBA(0,0,0,0)” _builder_version=”4.16″ _module_preset=”default” text_font_size=”17px” global_colors_info=”{}”][\/dsm_icon_list_child][\/dsm_icon_list][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_image=”https:\/\/www.shopmacher.de\/wp-content\/uploads\/2021\/01\/Schaffrath_Mockup.jpg” parallax=”on” parallax_method=”off” min_height=”600px” min_height_tablet=”500px” min_height_phone=”340px” min_height_last_edited=”on|phone” background_last_edited=”on|tablet” parallax_tablet=”off” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”||0px|||” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_margin=”||0px||false|false” custom_padding=”0px||2px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” global_colors_info=”{}”]<\/p>\n

The next logical step will follow in June 2018. Schaffrath entered furniture e-commerce with an online shop with a shopping cart, checkout, payment and order processing for a selected range of take-away items that could be shipped without a freight forwarder.<\/span><\/p>\n

SHOPMACHER also developed an online showroom for the Knuffmann chain, which has belonged to Schaffrath since 2003, on the same technical basis. Here, too, customers can obtain information online and query the availability of their favorite furniture in the Knuffmann branches.<\/span><\/p>\n

The platform was designed and developed as part of a monthly updated product backlog, which was implemented in sprints with secured developer resources from SHOPMACHER, and the continuous expansion was driven forward. It was important that the Schaffrath employees could make changes to the shop front end themselves and did not have to consult the agency every time. This applies not only to images and texts, but also to many other areas such as campaigns or sales promotion measures. <\/span><\/p>\n

In the further development of the shop, retailers and agency are strongly data-driven. The following key figures are constantly analyzed:<\/span><\/p>\n

<\/span><\/p>\n