[et_pb_section fb_built=”1″ _builder_version=”4.20.0″ _module_preset=”default” background_color=”#252020″ custom_padding=”0px||0px|||” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” header_2_font=”Montserrat|300|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”45px” custom_padding=”0px||0px||true|false” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” header_font=”Montserrat|800||on|||||” header_text_color=”#FFFFFF” custom_padding=”0px||0px||true|false” header_font_size_tablet=”55px” header_font_size_phone=”40px” header_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”34px||0px|||” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_nav _builder_version=”4.16″ _module_preset=”default” title_text_color=”#0a0a0a” background_color=”rgba(0,0,0,0)” custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}”][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_padding=”25px||0px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#b4bbc2″ _builder_version=”4.16″ _module_preset=”default” background_color=”rgba(0,0,0,0)” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”32px|||||” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|desktop” custom_padding=”3px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_text_color=”#858d93″ text_font_size=”18px” custom_margin=”||15px|||” locked=”off” global_colors_info=”{}”]March 05, 2026[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”6f79f777-702e-4355-bc6c-c92abe5709ae” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”||10px||false|false” header_2_font_size_phone=”25px” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|phone” custom_padding=”0px||15px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”|600|||||||” text_text_color=”#252020″ text_font_size=”18px” global_colors_info=”{}”]A stable partnership gives rise to digital foresight: Engbers and Shopmacher have been working together since 2009 to keep the online pioneer at the forefront of technology. With a specially developed retainer model, three relaunches and the early introduction of headless architecture, the partnership ensures that Engbers is still at the cutting edge of technology today. The most recent step: a backend relaunch based on commercetools, made possible by the early introduction of composable architecture.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#f7f6f6″ da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Roboto|700|||||||” text_font_size=”30px” text_line_height=”1.4em” text_orientation=”center” global_colors_info=”{}”]commercetools[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Roboto|300|||||||” text_font_size=”18px” text_line_height=”1.5em” global_colors_info=”{}”]<\/p>\n
Shop system<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Roboto|700|||||||” text_font_size=”30px” text_line_height=”1.4em” text_orientation=”center” global_colors_info=”{}”]Expansion based on a long-term digital strategy[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Roboto|300|||||||” text_font_size=”18px” text_line_height=”1.5em” global_colors_info=”{}”]<\/p>\n
approach<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Roboto|700|||||||” text_font_size=”30px” text_line_height=”1.4em” text_orientation=”center” global_colors_info=”{}”]Cooperation in three major expansion stages since 2009[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Roboto|300|||||||” text_font_size=”18px” text_line_height=”1.5em” global_colors_info=”{}”]<\/p>\n
Project duration<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”||0px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” text_font_size=”18px” header_font_size=”18px” custom_margin=”||16px||false|false” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” custom_padding=”|0px|||false|false” global_colors_info=”{}”]Engbers from Gronau is a men’s outfitter that exclusively sells its own brands. With four labels – engbers, engbers XXL, ENGBERS Germany and emilio adani – the company offers a complete range for different target groups. Engbers has two online stores: engbers.com for all brands and emilioadani.com exclusively for the young brand. <\/p>\n
In order to secure digitalization in the long term, the company is now the main shareholder of Shopmacher – a strategic investment since 2010, with which owner Bernd Bosch has brought a specialist agency firmly to his side.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px||0px|||” hover_enabled=”0″ da_disable_devices=”off|off|off” global_colors_info=”{}” sticky_enabled=”0″ da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.5″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” custom_padding=”||0px||false|false” custom_margin=”||0px||false|false” sticky_enabled=”0″][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.shopmacher.de\/wp-content\/uploads\/2026\/03\/20191028-kundentag2019-93.jpg” alt=”Bernd Bosch” title_text=”20191028-kundentag2019-93″ _builder_version=”4.27.5″ _module_preset=”default” custom_margin=”||6px|||” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”12px” global_colors_info=”{}”]<\/p>\n
Bernd Bosch, Managing Director of Engbers GmbH & Co. KG<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.shopmacher.de\/wp-content\/uploads\/2026\/03\/20191028-kundentag2019-77.jpg” alt=”Bernd Bosch” title_text=”20191028-kundentag2019-77″ _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” hover_enabled=”0″ da_disable_devices=”off|off|off” global_colors_info=”{}” sticky_enabled=”0″ da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_margin=”||0px||false|false” custom_padding=”0px||64px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” text_font_size=”18px” header_font_size=”18px” custom_margin=”||16px||false|false” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” global_colors_info=”{}”]Engbers has been one of the fashion industry’s online pioneers since 2000. Shopmacher has been supporting the digital development of the men’s outfitter since 2009 and has already implemented three relaunches during this period. The basis of the collaboration is a retainer model that Shopmacher developed especially for Engbers. Continuous optimizations are implemented with fixed monthly resources. This approach ensured that the store was still performing well after five years – without a large project load and without the need for constant relaunches. <\/p>\n
As early as 2015\/16, Engbers and the store makers opted for a headless architecture that separated the frontend and backend in Oxid eSales – long before headless approaches were common on the market. This laid the foundation for the gradual and flexible further development of e-commerce. <\/p>\n
But even though the system worked well for Engbers on the outside, the technical basis was no longer fit for the future. The individually developed front-end solution was not being further developed, the server software was outdated and insecure, and the Oxid back-end no longer offered any prospects. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_margin=”||0px||false|false” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” text_font_size=”18px” header_font_size=”18px” custom_margin=”||16px||false|false” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” global_colors_info=”{}”]In 2024, Engbers decided to relaunch with the support of Shopmacher. This step was possible because Engbers had already opted for a headless architecture with an independent frontend in 2015\/16. As a result, the decoupling of the frontend and backend was established early on and could now be used to replace the backend and rebuild the frontend without any major changes visible to users. <\/p>\n
Although the frontend was technically migrated on the basis of the commercetools frontend, its design and user guidance remained practically unchanged. The aim was to maintain the proven customer experience while replacing the outdated technical basis. Individual requirements that Engbers had for a service app in the course of this changeover were efficiently implemented using a Progressive Web App (PWA). <\/p>\n
As part of the existing retainer model, the store is now being continuously developed and it is ensured that technical optimizations are implemented regularly and predictably.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.5″ _module_preset=”default” background_image=”https:\/\/www.shopmacher.de\/wp-content\/uploads\/2026\/03\/engbers_cs_bg_2.jpg” parallax=”on” parallax_method=”off” min_height=”650px” min_height_tablet=”427px” min_height_phone=”630px” min_height_last_edited=”on|phone” background_last_edited=”on|desktop” background_image_tablet=”https:\/\/www.shopmacher.de\/wp-content\/uploads\/2026\/03\/260307_SM_MockUp_engbers_tablet.jpg” background_image_phone=”https:\/\/www.shopmacher.de\/wp-content\/uploads\/2026\/03\/260307_SM_MockUp_engbers_mobile.jpg” background_enable_image_tablet=”on” background_enable_image_phone=”on” parallax_tablet=”off” background_size_tablet=”cover” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”||0px|||” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_margin=”||0px||false|false” custom_padding=”0px||64px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” text_font_size=”18px” header_font_size=”18px” custom_margin=”||16px||false|false” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” global_colors_info=”{}”]The new online shop offers customers a familiar user experience – with a modern, future-proof technical basis. Thanks to the complete headless architecture, Engbers is technologically flexible and can master future requirements in e-commerce with confidence. <\/p>\n
Thanks to the strategic investment in the Shopmacher, Engbers also has a permanent agency at its side that keeps the company’s finger on the pulse and proactively points out necessary technological changes.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.5″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”0px||0px||true|false” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_margin=”||0px||false|false” custom_padding=”0px||2px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” text_font_size=”18px” header_font_size=”18px” custom_margin=”||16px||false|false” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][dsm_business_hours _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/dsm_business_hours][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ module_class=”sm-table-responsive” _builder_version=”4.16″ _module_preset=”default” background_color=”#f7f6f6″ width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|phone” custom_margin=”||||false|false” custom_padding=”0px||0px||true|false” border_width_top=”1px” border_width_right=”1px” border_width_left=”1px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”||||||||” custom_padding=”20px||20px|20px|true|false” custom_padding_tablet=”20px||0px|20px|false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n
Client:<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”||||false|false” border_width_left=”1px” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”||||||||” custom_padding=”20px|20px|20px|20px|true|true” custom_padding_tablet=”0px|20px|20px|20px|false|true” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”]Engbers GmbH & Co KG Result:<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” border_width_left=”1px” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”||||||||” custom_padding=”20px|20px|20px|20px|true|true” custom_padding_tablet=”0px|20px|20px|20px|false|true” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n B2C store<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ module_class=”sm-table-responsive” _builder_version=”4.16″ _module_preset=”default” background_color=”#f7f6f6″ width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_padding=”0px||0px||true|false” border_width_top=”1px” border_width_right=”1px” border_width_left=”1px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”||||||||” custom_padding=”20px||20px|20px|true|false” custom_padding_tablet=”20px||0px|20px|false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n Web:<\/p>\n
\n<\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ module_class=”sm-table-responsive” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_padding=”0px||0px||true|false” border_width_top=”1px” border_width_right=”1px” border_width_left=”1px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”||||||||” custom_padding=”20px||20px|20px|true|false” custom_padding_tablet=”20px||0px|20px|false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n