[et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#252020″ use_background_color_gradient=”on” background_color_gradient_stops=”rgba(37,32,32,0.65) 0%|rgba(37,32,32,0.85) 100%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(37,32,32,0.65)” background_color_gradient_end=”rgba(37,32,32,0.85)” background_enable_image=”off” min_height=”405px” custom_padding=”141px||6px|||” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”79px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”7d5e06cc-2a9a-4d0f-9aee-1aa957b96990″ global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.20.4″ _module_preset=”e058cf1e-13ef-498b-a818-29e7694dc481″ header_2_font=”Montserrat|||on|||||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”34px||0px|||” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_nav _builder_version=”4.16″ _module_preset=”default” title_text_color=”#0a0a0a” custom_padding=”|||0px||” global_colors_info=”{}”][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_padding=”25px||0px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#b4bbc2″ _builder_version=”4.16″ _module_preset=”default” background_color=”rgba(0,0,0,0)” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”32px|||||” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|desktop” custom_padding=”3px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_text_color=”#858d93″ text_font_size=”18px” custom_margin=”||15px|||” global_colors_info=”{}”]<\/p>\n
February 03, 2020<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_2_font=”Montserrat|800||on|||||” header_2_font_size=”35px” header_2_line_height=”1.2em” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”||10px||false|false” header_2_font_size_tablet=”” header_2_font_size_phone=”” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|phone” custom_padding=”0px||15px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_font=”|600|||||||” text_text_color=”#252020″ text_font_size=”18px” global_colors_info=”{}”]<\/p>\n
For Borussia Dortmund’s online fan shop, BVB Merchandising GmbH relies on the enterprise e-commerce provider SHOPMACHER, based in Gescher, Westphalia. Shopmacher is now responsible for operating and, above all, continuously improving the black-and-yellow platform for fan merchandise of the iconic club from the Ruhr region.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#f7f6f6″ da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Roboto|700|||||||” text_font_size=”30px” text_line_height=”1.4em” text_orientation=”center” global_colors_info=”{}”]Shopware[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Roboto|300|||||||” text_font_size=”18px” text_line_height=”1.5em” global_colors_info=”{}”]<\/p>\n
Shop system<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Founded” number=”2000″ percent_sign=”off” _builder_version=”4.16″ _module_preset=”default” title_level=”h1″ title_font=”Roboto|300|||||||” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#000000″ number_font_size=”30px” custom_margin=”||0px||false|false” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Employees” number=”200″ percent_sign=”off” _builder_version=”4.16″ _module_preset=”default” title_level=”h1″ title_font=”Roboto|300|||||||” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#000000″ number_font_size=”30px” custom_margin=”||0px||false|false” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Turnover (2011)” number=”10 – 50 million” percent_sign=”off” _builder_version=”4.16″ _module_preset=”default” title_level=”h1″ title_font=”Roboto|300|||||||” title_text_color=”#000000″ title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#000000″ number_font_size=”30px” custom_margin=”||0px||false|false” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_image=”https:\/\/www.shopmacher.de\/wp-content\/uploads\/2021\/01\/bvb_stadion.jpg” parallax=”on” min_height=”500px” custom_margin=”||-3px|||” custom_padding=”0px||0px|||” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”14px||0px|||” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”12px” text_orientation=”right” global_colors_info=”{}”]<\/p>\n
Source: SIGNAL IDUNA PARK \/ Event Location Stadium<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”8px||50px|||” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” text_font_size=”18px” header_font_size=”18px” custom_margin=”||16px||false|false” global_colors_info=”{}”]<\/p>\n
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The BVB online fan shop, which serves both B2C and B2B markets, is based on Shopware software and has delivered solid performance for years in selling fan merchandise for the eight-time German champions. “Just like in top football, stagnation in online merchandising means falling behind. We need and want continuous development of our online offerings and services for our fan community and partners,” says Matthias Zerber, Managing Director of BVB Merchandising GmbH. “Shopmacher is an expert in the continuous development of enterprise platforms and has extensive experience with Shopware. Therefore, Shopmacher is an ideal addition to our merchandising team.”<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_image=”https:\/\/www.shopmacher.de\/wp-content\/uploads\/2021\/01\/BVB_Mockup.jpg” parallax=”on” parallax_method=”off” min_height=”600px” min_height_tablet=”” min_height_phone=”” min_height_last_edited=”on|phone” height=”350px” background_last_edited=”on|tablet” parallax_tablet=”off” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”||65px|||” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_margin=”||0px||false|false” custom_padding=”0px||22px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” text_font_size=”18px” header_font_size=”18px” custom_margin=”||16px||false|false” global_colors_info=”{}”]<\/p>\n
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For BVB’s sports management, using video analysis to identify weaknesses and discover areas for improvement is standard practice. Similarly, Shopmacher approaches the continuous improvement of e-commerce platforms.<\/p>\n
With the eCommerce Health Check, Shopmacher has developed a standardized process to quickly and efficiently assess the overall condition of an e-commerce platform and immediately derive actionable steps for improvement. The health check evaluates online shops across seven dimensions: system architecture, software, hosting, performance, deployment, UX and design, and content.<\/p>\n
“With our eCommerce Health Check, which we also use for BVB, shop owners can quickly and expertly assess the state of their platform and identify optimization potential,” says Carsten D\u00fctschke, initiator of the structured Health Check model at Shopmacher. “This brings new momentum and better sales results\u2014which, after all, is what commerce is all about.”<\/p>\n
Following the completion of the Health Check, BVB and Shopmacher are now working together to implement the optimization process.<\/p>\n
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Case StudyBVB MERCHANDISEFebruary 03, 2020BLACK AND YELLOW ONLINE FAN SHOPFor Borussia Dortmund’s online fan shop, BVB Merchandising GmbH relies on the enterprise e-commerce provider SHOPMACHER, based in Gescher, Westphalia. Shopmacher is now responsible for operating and, above all, continuously improving the black-and-yellow platform for fan merchandise of the iconic club from the Ruhr region.ShopwareShop systemSource: SIGNAL IDUNA PARK \/ Event Location StadiumSHOPMACHER’S EXPERTISE IN SHOP DEVELOPMENT CONVINCES BVBThe BVB online fan shop, which serves both B2C and B2B markets, is based on Shopware software and has delivered solid performance for years in selling fan merchandise for the eight-time German champions. “Just like in top football, stagnation in online merchandising means falling behind. We need and want continuous development of our online offerings and services for our fan community and partners,” says Matthias Zerber, Managing Director of BVB Merchandising GmbH. “Shopmacher is an expert in the continuous development of enterprise platforms and has extensive experience with Shopware. Therefore, Shopmacher is an ideal addition to our merchandising team.”SHOPMACHER ECOMMERCE HEALTH CHECK AS A PARALLEL TO VIDEO ANALYSISFor BVB’s sports management, using video analysis to identify weaknesses and discover areas for improvement is standard practice. Similarly, Shopmacher approaches the continuous improvement of e-commerce […]<\/p>\n","protected":false},"author":1,"featured_media":239606,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"project_category":[103,28,19,100,104,23,29,107,27,105,101,26],"project_tag":[],"class_list":["post-240774","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-b2b-en","project_category-b2b","project_category-b2c","project_category-b2c-en","project_category-health-check-en","project_category-health-check","project_category-international","project_category-international-en","project_category-optimierung","project_category-optimization","project_category-shopware-en","project_category-shopware"],"_links":{"self":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/project\/240774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/comments?post=240774"}],"version-history":[{"count":3,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/project\/240774\/revisions"}],"predecessor-version":[{"id":249985,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/project\/240774\/revisions\/249985"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/media\/239606"}],"wp:attachment":[{"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/media?parent=240774"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/project_category?post=240774"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.shopmacher.de\/en\/wp-json\/wp\/v2\/project_tag?post=240774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}