{"id":250873,"date":"2023-05-01T11:42:06","date_gmt":"2023-05-01T09:42:06","guid":{"rendered":"https:\/\/www.shopmacher.de\/project\/servoprax\/"},"modified":"2025-07-07T09:15:59","modified_gmt":"2025-07-07T07:15:59","slug":"servoprax","status":"publish","type":"project","link":"https:\/\/www.shopmacher.de\/en\/project\/servoprax\/","title":{"rendered":"servoprax"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.20.0″ _module_preset=”default” background_color=”#252020″ custom_padding=”0px||0px|||” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” header_2_font=”Montserrat|300|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”45px” custom_padding=”0px||0px||true|false” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Case Study<\/h2>\n

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servoprax<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”34px||0px|||” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_padding=”0px||3px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_nav _builder_version=”4.20.4″ _module_preset=”default” title_text_color=”#0a0a0a” background_color=”rgba(0,0,0,0)” custom_margin_tablet=”0px|0px|0px|0px|false|false” custom_margin_last_edited=”off|tablet” custom_padding=”0px|0px|0px|0px|false|false” custom_padding_last_edited=”off|desktop” global_colors_info=”{}”][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_padding=”25px||0px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#b4bbc2″ _builder_version=”4.16″ _module_preset=”default” background_color=”rgba(0,0,0,0)” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”32px|||||” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|desktop” custom_padding=”3px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font=”Montserrat|800|||||||” header_2_font_size=”35px” header_2_line_height=”1.2em” custom_padding=”||3px||false|false” global_colors_info=”{}”]<\/p>\n

47 subshops, technology in need of refurbishment, complex data: SHOPMACHER get servoprax B2B commerce platforms on track<\/b><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|phone” custom_padding=”0px||15px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”|600|||||||” text_text_color=”#252020″ text_font_size=”18px” global_colors_info=”{}”]When the system architecture surrounding an aging online store becomes increasingly complex, performance and updatability often suffer. But how do you optimize such a structure without jeopardizing ongoing operations? This was the question facing servoprax, an established wholesaler of medical products and medical accessories. So the company asked Shopmacher for help in taking over the operation of its online store and making it fit for the future. The agency first started with a comprehensive platform audit – and then offered to take over the operation of the commerce platforms for the time being and enable stable operation with a few minor adjustments. After that, the optimization was carried out step by step.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#f7f6f6″ da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.20.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Roboto|700|||||||” text_font_size=”30px” text_line_height=”1.4em” text_orientation=”center” locked=”off” global_colors_info=”{}”]<\/p>\n

Oxid 5<\/p>\n

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Shop system<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”|700|||||||” text_font_size=”30px” text_line_height=”1.4em” text_orientation=”center” locked=”off” global_colors_info=”{}”]Consulting & step-by-step replacement of the relevant components[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Roboto|300|||||||” text_font_size=”18px” text_line_height=”1.5em” locked=”off” global_colors_info=”{}”]<\/p>\n

approach<\/p>\n

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running<\/p>\n

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Project<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_margin=”||0px||false|false” custom_padding=”0px||70px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” text_font_size=”18px” header_font_size=”18px” custom_margin=”||16px||false|false” global_colors_info=”{}”]<\/p>\n

About servoprax<\/h2>\n

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Seit Jahrzehnten ist servoprax ein zuverl\u00e4ssiger Partner f\u00fcr den medizinischen Fachhandel. Als Gro\u00dfh\u00e4ndler f\u00fcr Medizinprodukte und Medizinzubeh\u00f6r hat sich das Unternehmen einen Namen gemacht \u2013 nicht nur durch ein breites Sortiment an Markenartikeln, sondern auch durch die Entwicklung und den Vertrieb eigener Produkte. Was servoprax auszeichnet, ist ein tiefes Verst\u00e4ndnis f\u00fcr die spezifischen Anforderungen der Branche. Trotz des Erfolgs im klassischen Vertrieb \u00fcber den Au\u00dfendienst erkannte servoprax schon vor Jahren die Notwendigkeit, auch den Online-Bereich zu st\u00e4rken und zukunftsf\u00e4hig zu gestalten.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_margin=”-29px||0px||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” text_font_size=”18px” header_font_size=”18px” custom_margin=”||16px||false|false” global_colors_info=”{}”]<\/p>\n

The challenge<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” global_colors_info=”{}”]servoprax manages a complex e-commerce system that spans a main store and 46 subshops – three of which are located in the Netherlands, three in Austria and the rest in Germany. Some of these subshops are operated by license partners, while the central administration is handled by servoprax. Technologically, the entire architecture was built around an older version of Oxid. Although the design of the online shop fulfils its functional purpose, it shows a clear need for optimization compared to modern e-commerce platforms. <\/p>\n

Over the years, the system became increasingly complex. The large number of subshops and the high regulatory requirements of the medical industry – such as product labeling and customer checks – made shop management increasingly complicated. As a result, updates became increasingly expensive and error-prone and loading times became longer and longer. In addition, some modules from the previous development phase were encrypted, which made troubleshooting and adjustments even more difficult. <\/p>\n

Nevertheless, servoprax had big plans. In addition to the B2B business, the requirements from the B2C sector are also growing, as the subshop license partners generally sell directly to consumers. In addition, a gradual expansion into other European countries is planned. However, the existing shop system was not up to these requirements – it was neither flexible enough for the strategic realignment nor technologically future-proof. A comprehensive modernization was unavoidable, but had to be carried out carefully so as not to jeopardize ongoing operations.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_image=”https:\/\/www.shopmacher.de\/wp-content\/uploads\/2025\/07\/SM_servoprax_mockups_dark.jpg” parallax=”on” parallax_method=”off” width_tablet=”” width_phone=”” width_last_edited=”on|tablet” min_height=”600px” min_height_tablet=”500px” min_height_phone=”” min_height_last_edited=”on|phone” height=”340px” background_last_edited=”on|phone” background_image_phone=”https:\/\/www.shopmacher.de\/wp-content\/uploads\/2025\/07\/Servoprax_MockUp_mobile.png” background_enable_image_phone=”on” parallax_tablet=”off” background_size_tablet=”contain” background_size_phone=”contain” da_disable_devices=”off|off|off” global_colors_info=”{}” title_text_phone=”Bergfreunde_Mockup_mobile” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_margin=”-29px||0px||false|false” custom_padding=”0px||70px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” text_font_size=”18px” header_font_size=”18px” custom_margin=”||16px||false|false” global_colors_info=”{}”]<\/p>\n

Clear Prioritization and Focus on Key Business Processes<\/h2>\n

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Instead of replacing the existing shop system in one fell swoop, servoprax and the Shopmacher opted for a step-by-step modernization approach. The first step was a comprehensive inventory: an audit was initially intended to clarify which problems needed to be rectified most urgently and where a gradual renewal made sense. It quickly became clear that poor performance and a lack of updatability were the biggest stumbling blocks. Although updating the existing Oxid version could theoretically have helped, the effort involved would have been comparable to introducing a completely new system.<\/p>\n

However, before any major adjustments could be implemented, SHOPMACHER first had to stabilize the existing system, fix bugs, eliminate technical weaknesses and create a reliable basis for the upcoming optimizations. Only when the system was stable again could targeted modernization measures be tackled.<\/p>\n

The modernization began with the optimization of the search function – a central element in B2B business. The previous search solution was inefficient and resulted in long loading times, which were unacceptable for business customers in particular. After an extensive evaluation, servoprax, with the support of Shopmacher, opted for the search provider Battery Included<\/a>, a powerful and cost-efficient solution. In order to implement the new search function as gently as possible, it was initially only rolled out in a minimal version in servoprax’s main shop and tested under real conditions. Only after successful stabilization will it be supplemented with further features and then gradually extended to the 46 subshops.<\/p>\n

However, the introduction of the new search function brought another challenge to light: servoprax’s highly complex data management. In the medical industry, there are different article numbers for many products – some for retailers, some for medical registers or certifications. This diversity meant that data records were often confusing and inconsistent. In addition, the servoprax shops run in Germany, Austria and the Netherlands, which led to additional language differences. To solve this problem, SHOPMACHER worked with servoprax to develop a “vocabulary book” – a kind of internal reference book that systematically records and standardizes product numbers, synonyms and industry-specific terms. This ensured that the new search not only worked faster, but also delivered the right results – regardless of which number or name a customer entered.<\/p>\n

At the same time, SHOPMACHER began evaluating a new content management system (CMS) that best suited servoprax’s requirements, both technically and economically. The aim was to give the shop operators more flexibility in maintaining content and at the same time lay the technical foundation for future developments.<\/p>\n

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Result<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” global_colors_info=”{}”]Thanks to the step-by-step optimization, servoprax was able to achieve the first noticeable improvements – without affecting ongoing operations. SHOPMACHER was able to solve many technical problems by focusing on analysis, consulting and smart modifications instead of completely redeveloping the system. “We initially feared that modernizing our technical infrastructure would be a gigantic development effort,” says Hendrik Narius, Teamlead E-Commerce at servoprax. “Thanks to SHOPMACHER, we were able to deploy our resources in a much more targeted manner.” <\/p>\n

In the long term, the shop will be gradually converted to a modern, scalable architecture – a process that is being approached with caution in order to minimize risks and achieve sustainable results.<\/p>\n

The project shows that even overgrown and technically challenging e-commerce systems can be modernized – if you set the right priorities and pursue a well thought-out strategy. servoprax is now a decisive step further along this path.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.4″ _module_preset=”default” custom_margin=”-50px||||false|false” custom_padding=”0px||0px||true|false” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_margin=”||0px||false|false” custom_padding=”0px||2px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” text_font_size=”18px” header_font_size=”18px” custom_margin=”||16px||false|false” global_colors_info=”{}”]<\/p>\n

CHARACTERISTICS<\/span><\/h2>\n

[\/et_pb_text][dsm_business_hours _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/dsm_business_hours][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ module_class=”sm-table-responsive” _builder_version=”4.16″ _module_preset=”default” background_color=”#f7f6f6″ width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|phone” custom_margin=”||||false|false” custom_padding=”0px||0px||true|false” border_width_top=”1px” border_width_right=”1px” border_width_left=”1px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”||||||||” custom_padding=”20px||20px|20px|true|false” custom_padding_tablet=”20px||0px|20px|false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Client:<\/p>\n

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servoprax GmbH<\/span><\/p>\n

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Result:<\/p>\n

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Stabilization and gradual modernization of a complex B2B online shop<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ module_class=”sm-table-responsive” _builder_version=”4.16″ _module_preset=”default” background_color=”#f7f6f6″ width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_padding=”0px||0px||true|false” border_width_top=”1px” border_width_right=”1px” border_width_left=”1px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”||||||||” custom_padding=”20px||20px|20px|true|false” custom_padding_tablet=”20px||0px|20px|false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Web:<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” border_width_left=”1px” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” custom_padding=”20px|20px|20px|20px|true|true” custom_padding_tablet=”0px|20px|20px|20px|false|true” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” link_option_url=”https:\/\/www.servoprax.de\/” link_option_url_new_window=”on” global_colors_info=”{}”]servoprax.com[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ module_class=”sm-table-responsive” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_padding=”0px||0px||true|false” border_width_top=”1px” border_width_right=”1px” border_width_left=”1px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”||||||||” custom_padding=”20px||20px|20px|true|false” custom_padding_tablet=”20px||0px|20px|false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

GoLive:<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” border_width_left=”1px” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” custom_padding=”20px|20px|20px|20px|true|true” custom_padding_tablet=”0px|20px|20px|20px|false|true” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”]Search January 2025, otherwise ongoing project[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ module_class=”sm-table-responsive” _builder_version=”4.16″ _module_preset=”default” background_color=”#f7f6f6″ width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_padding=”0px||0px||true|false” border_width_top=”1px” border_width_right=”1px” border_width_left=”1px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”||||||||” custom_padding=”20px||20px|20px|true|false” custom_padding_tablet=”20px||0px|20px|false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Performance modules:<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” border_width_left=”1px” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” custom_padding=”20px|20px|20px|20px|true|true” custom_padding_tablet=”0px|20px|20px|20px|false|true” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n