{"id":251024,"date":"2024-02-09T10:38:21","date_gmt":"2024-02-09T09:38:21","guid":{"rendered":"https:\/\/www.shopmacher.de\/project\/paul-wiegand\/"},"modified":"2025-09-09T11:34:50","modified_gmt":"2025-09-09T09:34:50","slug":"paul-wiegand","status":"publish","type":"project","link":"https:\/\/www.shopmacher.de\/en\/project\/paul-wiegand\/","title":{"rendered":"Paul Wiegand"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.20.0″ _module_preset=”default” background_color=”#252020″ custom_padding=”0px||0px|||” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” header_2_font=”Montserrat|300|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”45px” custom_padding=”0px||0px||true|false” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Case Study<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_font=”Montserrat|800||on|||||” header_text_color=”#FFFFFF” custom_padding=”0px||0px||true|false” hover_enabled=”0″ header_font_size_tablet=”55px” header_font_size_phone=”40px” header_font_size_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Paul Wiegand<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”34px||0px|||” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_padding=”0px||3px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_nav _builder_version=”4.20.4″ _module_preset=”default” title_text_color=”#0a0a0a” background_color=”rgba(0,0,0,0)” custom_margin_tablet=”0px|0px|0px|0px|false|false” custom_margin_last_edited=”off|tablet” custom_padding=”0px|0px|0px|0px|false|false” custom_padding_last_edited=”off|desktop” global_colors_info=”{}”][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_padding=”25px||0px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#b4bbc2″ _builder_version=”4.16″ _module_preset=”default” background_color=”rgba(0,0,0,0)” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”32px|||||” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|desktop” custom_padding=”3px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font=”Montserrat|800|||||||” header_2_font_size=”35px” header_2_line_height=”1.2em” custom_padding=”||3px||false|false” global_colors_info=”{}”]<\/p>\n

Digital B2B transformation with modular architecture: Paul Wiegand establishes internationally scalable e-commerce setup with SHOPMACHER<\/b><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|phone” custom_padding=”0px||15px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”|600|||||||” text_text_color=”#252020″ text_font_size=”18px” global_colors_info=”{}”]As an international B2B company with 10,000 customers, 90,000 items and several language and country stores, Paul Wiegand GmbH was faced with a major challenge: the old system landscape was no longer able to digitally map the complexity of modern procurement processes. Together with the Shopmacher, this resulted in a strategic project – not just for a new B2B store, but for a completely new digital infrastructure.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#f7f6f6″ da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.20.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Roboto|700|||||||” text_font_size=”30px” text_line_height=”1.4em” text_orientation=”center” locked=”off” global_colors_info=”{}”]Steps<\/span>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Roboto|300|||||||” text_font_size=”18px” text_line_height=”1.5em” locked=”off” global_colors_info=”{}”]<\/p>\n

ERP<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”|700|||||||” text_font_size=”30px” text_line_height=”1.4em” text_orientation=”center” locked=”off” global_colors_info=”{}”]Nekom[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Roboto|300|||||||” text_font_size=”18px” text_line_height=”1.5em” locked=”off” global_colors_info=”{}”]<\/p>\n

middleware<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”|700|||||||” text_font_size=”30px” text_line_height=”1.4em” text_orientation=”center” locked=”off” global_colors_info=”{}”]BigCommerce[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Roboto|300|||||||” text_font_size=”18px” text_line_height=”1.5em” locked=”off” global_colors_info=”{}”]<\/p>\n

Store software<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_margin=”||0px||false|false” custom_padding=”0px||70px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” text_font_size=”18px” header_font_size=”18px” custom_margin=”||16px||false|false” global_colors_info=”{}”]<\/p>\n

About Paul Wiegand<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” global_colors_info=”{}”]As an internationally active specialist, Paul Wiegand GmbH has been supplying cities and municipalities with technical components that keep their commercial vehicles running for 30 years – from sweeper modules to snow plow hydraulics. Customers from all over Europe purchase special spare parts here – by catalog, telephone or increasingly via digital channels. In order to meet the increasing demand for digital services, the company decided on a far-reaching IT modernization. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_margin=”-29px||0px||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” text_font_size=”18px” header_font_size=”18px” custom_margin=”||16px||false|false” global_colors_info=”{}”]<\/p>\n

The challenge<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” global_colors_info=”{}”]At the center of the challenge was a self-developed ERP system that had been in use since 2002. Although the solution had grown over many years and had been maintained with a great deal of expertise, it could only be comprehensively supported and adapted by a few people in the company. This resulted in dependencies on a few individuals and therefore risks for the future. At the same time, many analog processes dominated, as the system could no longer reliably map the central requirements of modern digital processes. The pricing logic was particularly problematic – with around 800 different calculation rules that made high-performance digital price determination difficult. The ERP system was neither prepared for this complexity nor for the requirements of modern interfaces. <\/p>\n

In addition, there were different ERP instances for different countries and customer groups, which made a standardized data structure and cross-channel automation practically impossible. The central task was therefore to develop a modern, modular IT architecture that enabled both centralized data storage and flexible adaptation to different market requirements – while remaining scalable and future-proof.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_image=”https:\/\/www.shopmacher.de\/wp-content\/uploads\/2025\/09\/pw-header-2000×750-7.jpg” parallax=”on” parallax_method=”off” width_tablet=”” width_phone=”” width_last_edited=”on|tablet” min_height=”600px” min_height_tablet=”500px” min_height_phone=”” min_height_last_edited=”on|phone” height=”340px” background_last_edited=”on|phone” background_image_phone=”https:\/\/www.shopmacher.de\/wp-content\/uploads\/2025\/09\/SM_PaulWiegand_MockUp_landscape.png” background_enable_image_phone=”on” parallax_tablet=”off” background_size_tablet=”contain” background_size_phone=”contain” da_disable_devices=”off|off|off” global_colors_info=”{}” title_text_phone=”Bergfreunde_Mockup_mobile” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” width=”55%” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_margin=”-29px||0px||false|false” custom_padding=”0px||70px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”3b6de9dc-9290-4ad3-9f67-28ec97e192ef” text_font_size=”18px” header_font_size=”18px” custom_margin=”||16px||false|false” global_colors_info=”{}”]<\/p>\n

Clear Prioritization and Focus on Key Business Processes<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”6ef5f875-8750-478a-9764-36675c174ece” global_colors_info=”{}”]The project started with a consulting mandate. The aim was to redesign the technological architecture step by step and to eliminate as many dependencies as possible. The result was a modular solution with Nekom as middleware and BigCommerce as a lightweight commerce system – deliberately chosen to keep complexity out of the store. <\/p>\n

Nekom forms the backbone of the system architecture and, as the central middleware, manages product data, customer master data, order processes and webshop documents. Thanks to the deliberately chosen architecture design, remarkable synergies between the store and middleware were achieved in several areas and central functions were implemented particularly efficiently – such as a client structure with several users per company account or the central management of technical documents such as PDF invoices. By bundling these processes in the middleware, the store remains deliberately lean and low-maintenance – without complex individual developments. <\/p>\n

In addition, further functions were implemented with the help of Nekom and BigCommerce:<\/b><\/p>\n