Bergfreunde and Shopmacher form a growth partnership

Bergfreunde themselves have found a strong partner in Shopmacher, the specialists for sales-focused e-commerce enterprise platforms. Since 2019, Shopmacher have supported the operation and, above all, the continuous development of the Bergfreunde online shop. Another leading online retailer that successfully relies on Shopmacher's shop development expertise.

Bergfreunde quadrupled its revenue over the past five years to 110 million euros most recently in 2019. But this impressive push to the summit is far from the end of the climb. For 2020, Bergfreunde, disregarding the effects of the pandemic, still expects very ambitious growth of 22 to 25 percent to as much as 138 million euros. The specialist team at Shopmacher is meant to contribute to reaching this remarkable target as well.

Because just like with a well-coordinated rope team on the mountain, the competencies, skills and mutual expectations of partners in online retail need to complement one another. The Bergfreunde.de e-commerce platform is based on the shop software Oxid. "Shopmacher have extensive experience with Oxid shops and provide us with an accordingly experienced, exclusive in-house team of senior developers who work hand in hand with our own developers," says Florian Wezel, Head of IT at Bergfreunde.

"On top of that, Shopmacher are proven experts in the continuous development of online shops. For us at Bergfreunde, those are two good reasons to plan the ascent to new summits together with Shopmacher." You reach summits not by standing still, but by moving forward methodically along a clearly defined route.

Shopmacher have been pursuing the philosophy of continuous shop improvement for several years now. For the e-commerce specialists from Gescher in Westphalia, however, the philosophy does not stay stuck in theory but is lived practice. With the E-Commerce Health Check, Shopmacher have developed a standardized approach to quickly and efficiently gain an overview of the overall condition of an e-commerce platform and to derive concrete action items for improvement right away. The online shops are reviewed across seven dimensions: system architecture, software, hosting, performance, deployment, UX and design, and content. That is innovative, results-oriented, and it helps bring about noticeable improvements quickly.

"With our E-Commerce Health Check, shop operators can have their platform reviewed quickly, professionally and competently to assess its condition and identify optimization potential," says Patrick Blom, who carried out the health check at Bergfreunde. "That brings new momentum, better sales results and higher revenue, and that, after all, is what retail is about."

Based on the KPIs gathered in the health check and, ever since, repeatedly during ongoing operations, the Bergfreunde-Shopmacher team jointly carries out step-by-step, sales-boosting optimizations of the Bergfreunde.de shop in close professional cooperation. The shared goal is clearly defined: on to new summits!