News
Articles, interviews and press releases on e-commerce, digitalization and Shopmacher.
Product data quality as a success factor in retail
Product data quality is more than a technical obligation. In this interview, our Senior Digital Consultant explains how retailers turn good product data into a convincing shopping experience.
The Guesswork Trap: Why digital projects fail before they begin
Most digital projects fail not because of the chosen technology, but because of a dangerous mix of unclear starting points, vague requirements and unclear responsibilities.
Crew Power: Why the best strategy fails without the right team
In practice, success is often decided not by tools or budgets, but by people.
The Starting Point: Why a foundation of toothpicks brings down any project
Anyone building a house checks the ground first. Anyone starting a digital project often ignores this step.
The Target Vision: Why a feature list is not a compass
Anyone who starts without a clear goal should not be surprised to end up somewhere else entirely.
The Solution Path: Building the bridge between actual and target state
The crew is ready, the foundation has been checked and the compass is set. Now comes the toughest discipline.
Shopmacher is now a MACH Alliance member
To become a MACH Alliance member, you have to prove that MACH is more than a slide deck and actually works in real systems.
Podcast: Tech meets Passion
Janine and Markus explain what defines us and how Shopmacher has evolved over the years.
How offshoring works without conflict
Instead of frantically searching for skilled workers at home, more and more companies are hiring freelancers from abroad.
How retailers ruin their shop system budget
Most selection processes for shop systems suffer from a shortened horizon.
Apprenticeship and studies at Shopmacher: an interview with Katharina and Fynn
Fynn and Katharina talk about their motivations and why they chose Shopmacher.
gamescom 2025: Shopmacher improves digital wayfinding, creator access and community feeling
Find better, trade fairly, celebrate stress-free: the gaming event gamescom kept optimizing its digital platform in 2025 too.
Tips for better collaboration between design & development
It works best when designers and developers pay attention to each other and communicate from the start.
Protection against scams
More and more supposedly reputable job offers are circulating via WhatsApp, Telegram, Facebook, iMessage or SMS.
K5 2025 Masterclass
Anyone who wants to move their online shop to a modern composable commerce stack often hears horror stories.
Digitally accessible, or soon left behind?
The countdown is on: on June 28, 2025, the German Accessibility Strengthening Act (BFSG) takes effect.
The ten biggest weak spots of online shops
The platform specialists at Shopmacher name ten typical weak spots that hold back growth.
Feedback culture: seven practical tips
Patrick Blom shares seven practical tips on how feedback works and how to establish a feedback culture in your company.