Case Studies
Our clients and projects: from startups to enterprises, from B2C to B2B, from Shopware to commercetools.
At Shopmacher, there are no off-the-shelf projects. Every commerce architecture grows out of the specific needs of each client: PIM, ERP, middleware, shop, or all of it together as an integrated ecosystem. The collaboration starts with a thorough analysis of the existing processes, on which the right architecture is then built. At the same time, we embed our developers directly into our clients' teams to build knowledge there and enable real autonomy. Our goal is not dependency, but empowerment. On average, our collaborations last more than five years, not because our clients have to, but because they want to. Here is a selection of our work.
years average collaboration
active client projects in the portfolio
custom architecture
technologies in use
Shopmacher mission statement
"Our goal is not dependency, but empowerment. We embed our developers directly into our clients' teams to build real knowledge and enable real autonomy."
André Roitzsch
CEO
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We're proud of:
1A Medizintechnik
How 1A Medizintechnik digitalized the sale of emergency equipment
The rescuers of the rescue stations: how 1A Medizintechnik digitalized the sale of emergency equipment together with Shopmacher, and went through a digital transformation of its own in the process. 1A Medizintechnik launched its first online shop for emergency medicine just before the coronavirus pandemic. The initial investment paid for itself within a year. But the company benefits from its first digitalization steps in other ways too.
AH-Trading GmbH
How gartenmoebel.de dared the switch to Shopware 6 while running at full load
As a long-standing, experienced supplier of poly rattan furniture, AH-Trading GmbH set out with its online shop www.gartenmoebel.de to become THE one-stop internet supplier of garden furniture and garden accessories. The online shop offers furniture variations in aluminum, wood, poly rattan, bamboo, stainless steel, textile and interesting material combinations. On top of that, there are practical grilling solutions, trendy lighting objects, refreshing pool showers, various shading solutions, garden accessories for every taste and much more. Under the OUTFLEXX brand, gartenmoebel.de also manufactures poly rattan furniture itself and sells it across Europe exclusively in its own shop or through authorized distributors. AH Trading, which also runs the shop loungedreams.de alongside gartenmoebel.de, generated revenue of around 45 million euros in 2020.
ANWR Group / Schuhe.de
A step into the future with MACH architecture
The ANWR Group has moved its e-commerce platform schuhe.de onto a new, modular and future-proof infrastructure. This was a strategic decision to hold its ground in the dynamic e-commerce market. The new platform offers more flexibility and scalability and enables schuhe.de to implement new features and services faster.
Bender Gruppe
How the bender gruppe modernized its B2B e-commerce in 6 months
Complex customer structures and strict regulation in medical technology: the bender gruppe needed a B2B platform that not only met these requirements but could also grow with the company. Together with SHOPMACHER, an orchestrated digital ecosystem was built on Emporix, offering convenience for customers and stable, automated processes for the bender gruppe.
Bergfreunde
Bergfreunde and Shopmacher form a growth partnership
Anyone who wants to climb summits in the mountains needs solid, high-quality gear. Anyone who wants to reach the summit regions of online retail revenue needs an experienced, capable and creative e-commerce partner. Outdoor and mountain sports enthusiasts have been finding their gear since 2006 at Bergfreunde.de, one of Europe's leading and, for years, strongly growing online mountain sports outfitters.
Borussia Dortmund (BVB Merchandising GmbH)
The black-and-yellow online fan shop
For the online fan shop of Borussia Dortmund, BVB Merchandising GmbH relies on the enterprise e-commerce provider SHOPMACHER from Gescher in Westphalia. Shopmacher now handles the operation and, above all, the ongoing development of the black-and-yellow platform for fan merchandise around the cult club from the Ruhr region.
engbers
A partnership for sustainable digital development
A stable partnership gives rise to digital foresight: engbers and Shopmacher have worked together since 2009 to keep the online pioneer technologically ahead. With a custom-built retainer model, three relaunches and the early adoption of headless architecture, the partnership ensures that engbers remains technologically up to date today. The latest step: a backend relaunch based on commercetools, made possible by the early adoption of a composable architecture.
gamescom
Bringing the real gamescom festival experience into a digital one
When it comes to frontend design and digital user experiences, gaming fans may be the most demanding audience of all. The world's largest computer games trade fair, gamescom, trusts the experts at Frontastic, GraphCMS and SHOPMACHER to design its digital content hub, gamescom now.
Hirmer
How Hirmer modernized its Oxid web shop with a headless frontend
The Munich menswear retailer Hirmer wanted to migrate its online shop to a more modern system. To keep the risk as low as possible, the developers attached a modern headless frontend to an old Oxid backend. Although the project was complex, the verdict of those responsible is clear: "We would do it again."
Interquell Petfood
A 16-month major project instead of a 6-month MVP. And everyone is happy.
Why would you switch off a high-end CMS when you want to put even more focus on individualized content in your online shops for B2C and B2B customers? Which tool is best for building an ambitious loyalty world? And how do you manage to run a shop relaunch and the rollout of a new ERP in parallel? Interquell Petfood found an answer to all these questions together with Shopmacher.
Jobrad Loop (Bravobike)
Bravobike and SHOPMACHER debunk the myth of uncontrollable Composable Commerce
Anyone looking to move their online shop to a modern Composable Commerce tech stack is quickly unsettled by stories of uncontrollable project complexity and runaway timelines. Bravobike and the e-commerce agency SHOPMACHER built a new online shop MVP on commercetools in eight weeks. That shows: anything is possible when you stay focused.
Leifheit
How Leifheit lays the foundation for scalable D2C commerce with Shopmacher
Replatforming calls for strategic decisions rather than standardized blueprints. A neutral external advisor without an operational implementation mandate can help set the right course. The Leifheit case shows: with a neutral sparring role and real hands-on consulting, clients can put their platform projects on a stable foundation.
Mollie
New standard connector for Mollie makes payments in commercetools shops seamless and flexible
Together with the European Financial Service Provider (PSP) Mollie, we developed a standard interface that lets the payment service be integrated into commercetools shops simply and smoothly. The commercetools-certified plugin is now available to all merchants on the commercetools marketplace.
Osram
Shopmacher and Nekom bring Osram to China
In China, e-commerce sales channels work completely differently than they do here in Europe. The all-encompassing, market-dominating online medium there is WeChat. Originally developed as a messenger for smartphones, the service now dominates online life in the Middle Kingdom with an extremely broad range of functions. That is true for private life just as much as for business. This outstanding importance of WeChat therefore has to be factored in when developing strategies to digitalize B2B sales channels. Osram, long since transformed from a lamp manufacturer into a globally operating high-tech company in the field of lighting technology, has for many years regarded China as an important and growing market that is being developed accordingly. There, Osram sells selected product ranges to workshops through distributors. The outreach to workshops and the complete handling of commerce transactions now run through WeChat, in line with the market.
Paul Wiegand GmbH
Digital B2B transformation with a modular architecture
As an internationally operating B2B company with 10,000 customers, 90,000 items and multiple language and country shops, Paul Wiegand GmbH faced a wide-ranging challenge. The legacy system landscape was no longer able to represent the complexity of modern procurement processes digitally. Together with Shopmacher, this turned into a strategic project. Not just a new B2B shop, but a completely new digital infrastructure.
Provinzial
Shopmacher develops a new online platform for safety education
Helping retail clients achieve commercial success with e-commerce technology is Shopmacher's daily bread. Now the company, based in Gescher, Westphalia, has been given the opportunity by the Provinzial insurance companies in the Rhineland and Westphalia to build a new online platform for safety education. A very special experience, as André Roitzsch, CEO of Shopmacher, emphasizes: "When we can use our know-how to help prevent fires and save lives, that is a very rewarding and satisfying task."
RADWELT Coesfeld
Radwelt switches from Shopware 5 to Shopware 6
In 2010, Coesfeld bike retailer RADWELT Coesfeld launched its first online shop. When it could no longer meet modern requirements for performance and security, the company decided to rebuild. With the help of Shopmacher, radwelt-shop.de switched from Shopware 5 to Shopware 6.
Schaffrath
Step by step from online showroom to online furniture shop
Friedhelm Schaffrath GmbH & Co. KG has successfully taken the next step into online furniture retail. In summer 2018, after two years of online presence in showroom format, the Rhineland furniture store opened a genuine online shop with a transaction-oriented e-commerce platform.
servoprax
Shopmacher get the B2B commerce platforms of servoprax on track
When the system architecture around an aging online shop keeps growing more complex, performance and update capability often suffer. But how do you optimize such a construct without endangering ongoing operations? servoprax, an established wholesaler for medical products and medical accessories, faced exactly this question. So the company asked Shopmacher for help to take over the operation of its online shop and make it future-proof. The agency started with a comprehensive platform audit and then offered to first take over the operation of the commerce platforms and enable stable operations with a few smaller adjustments. After that, the optimization was tackled step by step.
Skins Cosmetics
New international e-commerce platform for Skins Cosmetics
The new e-commerce platform of Dutch retailer Skins Cosmetics, market leader in the sale of and consulting around exclusive, high-quality cosmetics and perfume niche brands, is now online and available to its customers. Shopmacher's e-commerce specialists from Gescher in Westphalia took on the development and delivery of the new e-commerce platform for the multi-channel retailer, which also operates physical stores in the Netherlands, Belgium and South Africa, and completed it on schedule.
SPORT 2000
How Sport 2000 brings the MACH idea to life
Sports advice at eye level, that is the mission of SPORT 2000, one of Europe's leading retail cooperations with over 3,500 stores in 22 member countries under the umbrella of the ANWR Group. The goal is not only to give customers across Europe access to exclusive brands and the latest trends in bike, fitness, lifestyle, running, outdoor and ski, but also, through advice from passionate athletes and with the support of innovative technologies, to create a unique shopping experience and sell all customers the products that are perfectly matched to their needs.
Stoxxparts
Standard and C-parts available online for the first time at Stoxxparts
For B2B buyers of industrial goods in mechanical engineering, the automotive supply industry, construction, medical technology, the skilled trades and other specialized sectors, a new era begins now. The job of these purchasers gets a completely new look and workflow from A to Z, because they can now search for, find and conveniently buy online the standard and C-parts they need, parts that were often hard to track down before. Without exaggeration, this is a quantum leap in this area of digital procurement. All of this is now possible on the B2B online platform from Stoxxparts, which is live and waiting for buyer requests that are as exciting as they are unusual. The online platform offers customers in engineering and technical purchasing, who are looking for a specific product, an assembly or the product solution for their technical use case, a wide selection of standard parts, and the range is being expanded step by step. Pinpointing the right specialized article used to be at least laborious. Those days are now over. Thanks to the digitization of a broad assortment and a smartly designed product search, finding and buying the once hard-to-source, unusual specialized articles digitally is now almost child's play.
ter Hürne
How an online flagship store serves trade partners and end customers at the same time
For more than 60 years, the name ter Hürne in Südlohn, in the idyllic Münsterland near the Dutch border, has stood for a family business with a long tradition in wood. Today the name ter Hürne is synonymous with fascinating, high-quality flooring as well as wall and ceiling products. In a Westphalian cooperation, Shopmacher, specialists for the digitalization of B2B sales structures based in Gescher, are supporting and advising ter Hürne on transforming its sales channels, particularly toward professional buyers.
Winkels
From brick-and-mortar to multichannel retailer in ten days
For more than 20 years, the movement experts at Winkels have built a name as specialist retailers for orthopedic footwear. In their own analysis studio, the team observes, assesses and optimizes their customers' movement patterns to improve body posture and relieve pain. Since 2015, the movement experts have focused on running consultation and on selecting the right on running shoes for ambitious runners. Owner Bernd Winkels has made a name for himself as the #laufpapst, above all on YouTube.