Podcast: Tech meets Passion

At Shopmacher we build digital commerce solutions for brands like Borussia Dortmund, JobRad Loop or Gamescom, with attitude, reliability and genuine joy in working together. With around 80 colleagues in Germany and Vietnam, we shape commerce platforms that convince on a technical level and grow over the long term.
What sets us apart?
We are not the classic agency. We support our clients over the long term, keep developing together and celebrate successes as a team, and we do so over many years:
In this episode, Janine and Markus introduce Shopmacher: we are an e-commerce agency with around 75 employees, about 55 in Germany and 20 in Vietnam. We build custom e-commerce platforms and digital solutions for well-known clients like Borussia Dortmund, JobRad Loop and Gamescom. The focus is not only on shop systems, but increasingly on custom development and data-driven platform solutions.
Our way of working & projects:
We work with clients over the long term, not according to the classic agency principle of "project done, client gone".
After the setup phase, we move into monthly retainers in which clients are continuously developed further.
Agile methods (Scrum-inspired) ensure close feedback cycles.
Teams consist of about 10 people with project management, development and team coaches.
Employees can actively contribute ideas and advise clients, not just "work through" tasks.
Our company culture & values:
The following company values have crystallized out of the team:
Pragmatism, getting things done instead of dwelling on perfection.
Originality, valuing and living what makes us special.
Goodwill, a people-oriented perspective and trust.
Truthfulness, being authentic rather than just appearing that way.
At the center is the "sense of togetherness" as a shared compass.
In addition:
Close collaboration with Vietnam, company language is English.
Regular catch-ups for personal development (not professional).
Barcamps, open learning and exchange formats, academy-internal learning.
Breakfast and lunch together in the office, deliberately without work topics.
How we live remote culture:
Generally flexible, depending on the role.
Project management & development can also work fully remote.
Team coaches & people-facing roles are more strongly anchored in the office.
Many employees like coming into the office because of the good atmosphere.
How does onboarding & getting started work?
Individual onboarding plan for every role.
Shared content like the Shopmacher story or the "Vietnam basics".
A trial day ("taster day") is central to getting to know each other from both sides.
Principle: hire for attitude, train for skill.
Why Shopmacher? When are you a good fit?
Good reasons to apply:
An appetite for modern technologies and demanding projects.
A wish to help shape things and short decision paths.
Joy in long-term client relationships.
Identification with the values and a very human culture.
When it is rather not a fit:
If you need rigid hierarchies and clear top-down instructions.
If you want to "do the job by the book" and nothing more.
If you do not want responsibility or creative freedom.
If you want to know Janine & Markus's personal reasons for choosing Shopmacher, then listen to the podcast!
This might also interest you

Case Study: Jobrad Loop (Bravobike)
Refurbishing platform for used e-bikes.
Values-based Guidelines
What we stand for and how we work.

The Guesswork Trap: Why digital projects fail before they begin
Most digital projects fail not because of the chosen technology, but because of a dangerous mix of unclear starting points, vague requirements and unclear responsibilities.