For more than 20 years, the movement experts at Winkels have built a name as specialist retailers for orthopedic footwear. In their own analysis studio, the team observes, assesses and optimizes their customers' movement patterns to improve body posture and relieve pain. Since 2015, the movement experts have focused on running consultation and on selecting the right on running shoes for ambitious runners. Owner Bernd Winkels has made a name for himself as the #laufpapst, above all on YouTube.
B2C online shop & email automation
Outcome
2020
Go-live
Shopify
Shop system
SendinBlue
Newsletter
Project highlights
- Window shopping via QR codes
- Email automation for customer retention
- Best Retail Cases Award 2021, Bronze
The project in numbers
Technology stack
Service modules
Challenge
During the coronavirus crisis, specialist retailer Winkels had to close its stores like everyone else. To stay there for its customers, the company switched to digital contact and sales channels within a very short time.
Implementation
Within ten days, an online shop was launched on Shopify where customers could buy products or learn more about the services on offer. On top of that, the idea of an online shop window was put into practice. Products in the shop window are tagged with a QR code. Customers who like a shoe they see in the window can find it directly in the online shop and conveniently buy it from Winkels even after opening hours.
To connect the customer experience online and offline even better, an email automation project is currently being implemented. After an in-store consultation, customers receive targeted automated emails (SendinBlue) based on their health needs and movement type, with further information and personalized exercises. This way, customers keep benefiting digitally from the expertise at Winkels even after an in-store consultation.
Result
In the first six months, more than 2,500 transactions were already completed in the web shop. Through the fast and targeted use of Shopify and SendinBlue, Winkels managed to strengthen and maintain contact with its customers over the past year. The email automation offers customers real added value that goes well beyond the consultation and keeps Winkels top of mind.
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