commercetools

commercetools is the leading commerce platform for companies that count on flexibility, scalability and future viability in e-commerce. The platform is built on a MACH architecture: Microservices, API-first, Cloud-native and Headless. This consistently decouples frontend and backend and makes it possible to design every touchpoint individually.

With more than 600 API endpoints, a complete cloud infrastructure and the strict separation of business logic and presentation layer, commercetools is the platform of choice for complex, high-growth e-commerce projects. Gartner, Forrester and IDC list commercetools as a leader in digital commerce.

We have been working with commercetools since 2016 and were among the first agencies in Germany to deliver projects on this platform. As early as the first year of our partnership, commercetools honored us with the Creative Award for especially inspiring and pioneering solutions.

The IT architecture approach behind which this commerce solution was developed, and continues to be expanded, is in our view the most modern in the entire market. commercetools gives us as an agency the tools to deliver even our clients' most complex requirements without compromising on performance or flexibility.

In total, since 2016 we have delivered five e-commerce platforms based on commercetools. We currently use the platform with several enterprise clients that have moved to Composable Commerce and MACH architecture.

New platforms and shopping features cause the processes and data flows along the e-commerce value chain to change dynamically. commercetools gives our clients the flexibility to respond quickly and cost-effectively, without having to touch the entire system.

The MACH architecture lowers total cost of ownership over the long term. Automatic updates, cloud-based hosting and modular extensibility mean less maintenance effort and more budget for features that create real business value.

Whether a B2C webshop, B2B platform, international multi-shop or omnichannel solution: commercetools scales with our clients' business, not against it.

With the acquisition and integration of the Headless frontend Frontastic as commercetools Frontend, commercetools has strategically expanded its offering. For us as an agency that means even faster time to market, because frontend development and the commerce backend work together as one.

Agentic Commerce is the next big topic: AI-powered agents that autonomously accompany, personalize and automate purchasing processes. commercetools is positioning itself as a pioneer in this field with Cora, its native shopping assistant. As Shopmacher, we help our clients evaluate these possibilities early and put them to targeted use.