Centric

It all started with a concrete need. In 2024, our long-standing client BVB was looking for a PIM system that could do justice to its omnichannel assortment. Shopmacher had already made initial contact with Centric and had the PIM expertise needed to assess the requirements. Once it became clear that Centric PXM was the right fit both technologically and on a human level, the way was clear. BVB decided on Centric as its future PIM platform, and a joint project quickly turned into a real partnership.

The fact that Shopmacher were named "Newcomer of the Year" just one year later shows how quickly and intensively the collaboration developed.

Many still know Centric Software under the name Contentserv. Today the company offers Centric PXM, an AI-powered Product Experience Management solution that combines PIM, DAM, content syndication and digital shelf analytics in a single platform. In a world where product data is often fragmented and has to be delivered across a wide range of channels, Centric creates exactly the structure needed to build compelling product experiences.

More than 20,000 companies in 55 countries rely on this solution. For Shopmacher, Centric is the ideal bridge between classic PIM and modern e-commerce. The platform enables enormous speed to market and is therefore a perfect fit for Shopmacher's ambition to build efficient and scalable shop solutions that operate at the cutting edge of technology, true to the MACH principle.

What Shopmacher especially value: the pragmatic way of working together. When support is needed, it comes quickly. When a feature is missing, it gets built. And the strong focus on AI features has the potential to massively accelerate clients' data maintenance processes while raising data quality to a new level.

Product experience is the decisive differentiator in retail today. Customers expect complete, consistent and emotionally engaging product information on every channel. Anyone who fails to deliver that loses out.

With Centric PXM, Shopmacher's clients can make their product data processes considerably more efficient. Time to market shortens noticeably, because data no longer has to be synchronized manually across different systems. The customer journey improves, because product experiences are delivered consistently and convincingly. And the commerce platforms become more stable and future-proof, because the PIM foundation is right.

One concrete example is BVB's omnichannel assortment, which is managed centrally via Centric PXM and delivered across all sales channels.

The challenges in e-commerce are not getting any smaller. Accessibility, the digital product passport and the ever-growing information needs of today's online customers can hardly be handled anymore without a dedicated PIM system. Shopmacher look forward to tackling these challenges together with Centric and offering their clients solutions that are not only stable but also genuinely future-proof.