Operations

Success Factor: Team

A stable operations team is a key factor for sustainable success in commerce. Having the right experts on board ensures that you’ll make the right moves in the long run. Or—on the flip side—without a good team, sustainable success is impossible!

The Talent Shortage

True commerce experts are hard to find. They are also difficult to attract to traditional companies. The result: a vicious cycle—no digital expertise means no progress, and no progress means no digital expertise.

Avoid shop ruins

This is especially evident with retailers who invest heavily in building a commerce platform that consistently underperforms. Technology and services stagnate. Once the system is online, progress halts due to a lack of internal and external know-how and resources. The result is a “shop ruin,” and it’s something to be avoided at all costs.

Don’t buy an online shop, buy digital expertise

That’s why it’s not practical to simply purchase a “piece of software” in the form of a one-time project from an agency. What’s needed instead is ongoing expertise and capacity that can—and must—be leveraged beyond the initial project.