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11 Tips on How to Crash an E-Commerce Project at Full Speed

11 Tips on How to Crash an E-Commerce Project at Full Speed

In the creativity technique, there is a method called the “flip-flop technique”. This has nothing to do with flip-flops, but takes into account the fact that most people’s psychology is much more creative when dealing with negative thoughts than when dealing with positive ideas. In concrete terms, this means collecting all the points that could contribute to the failure of a project, then “flip-flopping” them into the opposite and very quickly coming up with new creative solutions – beyond the usual patterns of thought and action.

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Digitally accessible – or soon to be left out?

Digitally accessible – or soon to be left out?

The countdown is on: On June 28, 2025, the Accessibility Reinforcement Act (BFSG) will come into force. But reality shows that many online stores are not yet ready. The new Accessibility Study 2025 reveals: The digital shopping world is still full of avoidable hurdles.

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SHOPMACHER internationalize BVB online merchandising

SHOPMACHER internationalize BVB online merchandising

Borussia Dortmund launches its international BVB online store at bvbonlineshop.com. Here you can find fan articles for BVB supporters worldwide. The e-commerce experts from SHOPMACHER in Gescher have been responsible for the platform since 2019.

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What exactly is an e-commerce landscape?

Because there simply wasn’t a map for commerce technology landscapes until now, we decided to put just such an overview online. Without any claim to completeness. But in the form of a comprehensible translation. Because for us, a powerful commerce platform works like the well-oiled infrastructure of a small town.

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