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Amazon’s market dominance: Don’t complain, act!

Amazon’s market dominance: Don’t complain, act!

A guest article by Colin Czeloth, marketplace expert at ecom consulting GmbH: The German marketplace landscape is now very professional. Every retailer and manufacturer can find a wide range of alternatives to the top dog Amazon, some of which are much more profitable. So why is everyone whining about Amazon’s market dominance instead of simply breaking new ground?

Data love – A guest article by Oliver Lucas

Data love – A guest article by Oliver Lucas

Germany is famous for its engineering. Products “made in Germany” are in demand all over the world. In the age of digitization, however, reliable and attractive products are no longer a unique selling point for sustainable success. Because customers are increasingly looking not just for products, but for solutions.

Lecture: Composable Commerce

Lecture: Composable Commerce

Composable commerce – is it too complex, or not? This is a question that the e-commerce world has been asking itself for some time now, with heated discussions on all channels about “best of breed”, “headless architectures” and other buzzwords about “modern state-of-the-art systems”.

10 typical digitization mistakes in B2B

10 typical digitization mistakes in B2B

Digitization in B2B is complex, but if you take a structured approach, you’ll get there. The experience of the e-commerce agency SHOPMACHER from numerous large and small B2B digitization projects shows: Many companies have similar problem areas – and the problem with digital transformation is not the digital.

How Hirmer modernized its Oxid webshop with a headless frontend

How Hirmer modernized its Oxid webshop with a headless frontend

Hirmer, the Munich-based retailer for men’s fashion, wanted to migrate its online store to a more modern system. To minimize the risk, the developers docked a modern headless frontend onto an old Oxid backend. Although the project was complex, the conclusion of the project managers is, “We would do it again.”

SHOPMACHER is climate sponsor at NFQ Summit 2023

SHOPMACHER is climate sponsor at NFQ Summit 2023

SHOPMACHER participated as a climate sponsor at the NFQ Summit 2023. Through the sponsorship contribution, the Joy Foundation organization has planted 1,000 new trees. Joy Foundation is a non-profit organization with a mission to improve lives, promote development and connect the community through sustainable projects: clean water, medical treatment and the environment.

The most important ShopTech requirements 2023

The most important ShopTech requirements 2023

The vendor market for commerce solutions is on the move. Experts see a move toward composable commerce and cloud-based solutions. What should a future-proof commerce system look like? Manuel Ludvigsen-Diekmann, CTO of SHOPMACHER, joins two other commerce experts to talk about the most important ShopTech requirements for 2023.

Are you ready for shopmacher? Test your skill level

Are you ready for shopmacher? Test your skill level

We need top-notch Agile Project Managers to meet the high demands of our customers and our value proposition. In our skill level check you can find out which know-how could help you to be a really good Agile Project Manager with us!

SHOPMACHER win Interquell Petfood as a customer

SHOPMACHER win Interquell Petfood as a customer

Interquell Petfood relies on SHOPMACHER as a partner for long-term digitalization strategy. For more than 250 years, Interquell GmbH, based in Wehringen, Bavaria, has been supplying the food industry – now worldwide – primarily with high-quality and healthy cereal products.

SHOPMACHER is one of the most family-friendly employers

SHOPMACHER is one of the most family-friendly employers

For the seventh time, freundin and the employer rating platform kununu have awarded the “Most family-friendly employers” seal. The company SHOPMACHER eCommerce GmbH & Co. KG is ranked 11th in the industry Marketing / Advertising / PR!

The Happy Index as a parameter for strategic decisions

The Happy Index as a parameter for strategic decisions

We measure the “Happy Index” once a week – this is about a quick answer to the simple question, “How was your week at the office?” For us, the Happy Index is an important criterion for strategic decisions. In this article André Roitzsch, CEO of Shopmacher talks about our experiences with the “Happy Index”.

BASIC thinking: How SHOPMACHER works

BASIC thinking: How SHOPMACHER works

The BASIC thinking team regularly shows insights into the offices of corporations, agencies and start-ups. Exclusive site portraits are created under the motto “This is how … works”. The team of BASIC thinking also took a look behind the scenes of SHOPMACHER and captured the insights in a series of pictures.

How sport2000.de fills the MACH idea with life

How sport2000.de fills the MACH idea with life

There is a lot of talk right now about MACH, a software architecture that is microservice-based, API-first, cloud-native and headless – but for historical reasons there are hardly any consistent implementations. The e-commerce agency Shopmacher presents sport2000.de, one of the first major cases in the field.

Level upgrade: gamescom now trusts SHOPMACHER again

Level upgrade: gamescom now trusts SHOPMACHER again

After two years in which gamescom was held exclusively online, the world’s largest games event will become a hybrid event this year. Shopmacher is responsible for the further development of the digital customer experience on the “gamescom now” content hub.

IT skills shortage: ten tips for conflict-free offshoring

IT skills shortage: ten tips for conflict-free offshoring

Instead of desperately looking for specialists in Germany who, for example, can further develop their own web shop, more and more companies are employing freelancers from abroad. However, this certainly harbors the potential for conflicts. SHOPMACHER Managing Director André Roitzsch knows which factors are important for successful cooperation.

Why revenue are a deceptive indicator of the success of an online shop

Why revenue are a deceptive indicator of the success of an online shop

The future of digital commerce will be decided by players who plan their strategy in a strictly data-driven way. The e-commerce experts from ecom consulting and SHOPMACHER summarize which data retailers should keep an eye on at peak times such as Christmas, Valentine’s Day or simply for marketing campaigns.

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