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IT skills shortage: ten tips for conflict-free offshoring
Instead of desperately looking for specialists in Germany who, for example, can further develop their own web shop, more and more companies are employing freelancers from abroad. However, this certainly harbors the potential for conflicts. SHOPMACHER Managing Director André Roitzsch knows which factors are important for successful cooperation. Read more
5 ways that online retailers are guaranteed to drive their web shop to the wall
Frontend hui, backend ugh: Most online retailers polish the frontends of their online shops to a high gloss, while the backend is neglected. Sooner or later you will inevitably encounter growth problems. The e-commerce agency SHOPMACHER knows the five most important points to pay attention to. Read more
Why revenue are a deceptive indicator of the success of an online shop
The future of digital commerce will be decided by players who plan their strategy in a strictly data-driven way. The e-commerce experts from ecom consulting and SHOPMACHER summarize which data retailers should keep an eye on at peak times such as Christmas, Valentine's Day or simply for marketing campaigns. Read more
SHOPMACHER gains Andreas Reintgen as Project Manager
The 34-year-old expands the team at Gescher e-commerce agency SHOPMACHER as Agile Project Manager. His first project is the relaunch ... Read more
BVB with DFB-Pokal guest at SHOPMACHER
Borussia Dortmund is a guest of the Shopmacher with the newly won DFB Cup. Read more
Say what you mean – and do what you say
"New Work" is one of the most frequently heard buzzwords in the course of work in times of digital change. "New Work" is actually not ... Read more
The hidden risks of digitization
If you touch a hot stove as a child, you make a mistake and feel its effects immediately - you learn quickly, sustainably and don't ... Read more
The Slow Death of Dinosaurs “e-commerce Projects”
E-commerce projects are dying. Why? Because the requirements in digital trade can be met less and less in the form of "projects". We ... Read more
Ann-Kathrin Coldewey enriches the Shopmacher team
Ann-Kathrin Coldewey (30) has been strengthening the team of e-commerce experts at SHOPMACHER, headquartered in Gescher, Westphalia, ... Read more
1a Medizintechnik digitizes sales with Shopmacher
1A Medizintechnik GmbH from Bocholt has been offering system solutions and services for emergency medicine, rescue services and ... Read more
What does an Agile Project Manager actually do?
Persistence instead of bullshit bingo is Sabine Götz's motto at the e-commerce service provider Shopmacher. If she manages to get the ... Read more
Mountain lovers and Shopmacher form a growing rope team
If you want to climb peaks in the mountains, you need solid and high-quality equipment. If you want to be in the sales peak regions of ... Read more
Larissa Bröker and Markus Oskamp are now Shopmacher
Unimpressed by the current events, Shopmacher, Germany's leading specialist agency for the KPI-driven further development of retail ... Read more
Bye Bye Bullshit Bingo – digitization in B2B sales
Why are B2B sales still using instruments that seem almost Stone Age, while B2C sales are largely digitized? Is it the fear of the ... Read more
GO-DIGITAL: Up to 50% government funding
You want to digitize your company - but you don't know how and where to start? Contact us! We're here to help. Because SHOPMACHER is a ... Read more
Skins Cosmetics e-commerce platform online
The new e-commerce platform of the Dutch Skins Cosmetics, market leader for the sale of and advice on everything to do with exclusive, ... Read more
SHOPMACHER internationalize BVB online merchandising
Borussia Dortmund has a new international BVB online fan shop for its large and constantly growing number of fans all over the world. ... Read more
SHOPMACHER develop new online platform for the provincial
Helping retail customers to achieve economic success with e-commerce technology is the Shopmacher's daily bread. The company, based in ... Read more
André Roitzsch elected to the new board of the VMM
André Roitzsch, digital pioneer and CEO of the e-commerce agency SHOPMACHER, has been elected by the members to the board of the ... Read more
Shopmacher put Har-Tru online in the German market
In the United States, Har-Tru is the market leader for tennis courts and equipment for the white sport. The portfolio ranges from ... Read more
FRONTEND HUI!, BACKEND PHOO!
The e-commerce test procedure of the SHOPMACHER from Gescher delivers remarkable results: under the hood, tested shops were not ... Read more
Shopmacher launchs B2B portal for ter Hürne
For more than 60 years, the name ter Hürne in Südlohn in the idyllic Münsterland near the Dutch border has stood for a family business ... Read more
BVB’s online fan shop is being further developed by SHOPMACHER
For Borussia Dortmund's online fan shop, BVB Merchandising GmbH relies on the enterprise e-commerce provider SHOPMACHER from Gescher ... Read more
SHOPMACHER and Nekom bring Osram to China
In China, e-commerce sales channels work completely differently than here in Europe: the all-encompassing and dominant online medium ... Read more
10 tips for digital pioneers
André Roitzsch, CEO of the SHOPMACHER agency, sees a new era of seduction approaching. Like in the 1920s. What does this mean for ... Read more
Digitization strategies for B2B SMEs
The digitization of sales, especially in the B2B sector of medium-sized companies, is inevitable for companies that want to remain ... Read more
INTERVIEW: “The SHOPMACHER approach helps us massively.”
The SHOPMACHER have been in charge of the e-commerce platform of the men's fashion retailer engbers since 2010. In an interview, ... Read more
Shopmacher digitize sales of 1A Medizintechnik
1A Medizintechnik GmbH from Bocholt has been offering system solutions and services for emergency medicine, rescue services and ... Read more
SHOPMACHER Customer Day 2019
Two years ago, online marketing guru Karl Kratz gave us and our customers concise practical examples, useful tools and hot tips for ... Read more
Men’s fashion engbers wins Shop Usability Award 2019
Our long-standing customer and partner, men's fashion engbers, won the Shop Usability Awards 2019 and confidently and deservedly ... Read more
Spring cleaning for gartenmoebel.de by SHOPMACHER
AH-Trading GmbH will modernize its popular online shops gartenmoebel.de and loungedreams.com in the coming months. Autumn and winter ... Read more
Digitization of the PoS: collecting customer data
When digitizing the point of sale (PoS), most retailers proceed in the wrong order. Digitization-friendly retailers or their advisors ... Read more
Shopmacher controls Har-Tru’s European online market entry
In the United States, Har-Tru is the market leader for tennis courts and equipment for the popular sport. The portfolio ranges from ... Read more
koffer24 with a new front end from SHOPMACHER
koffer24 now presents itself to its customers with a new shop design with many user-friendly features. The mobile-optimized front end ... Read more
Skins Cosmetics is repositioning itself with Shopmacher across Europe
The Dutch Skins Cosmetics, market leader for the sale of and advice on everything to do with exclusive, high-quality cosmetics and ... Read more
NICI online with new e-commerce platform
NICI GmbH, based in Altenkunstadt in Upper Franconia, has been producing and selling cuddly toys it has developed itself, as well as ... Read more
SHOPMACHER now implementation partner of eggheads
The Shopmacher, specialists in the further development of e-commerce platforms, are now the official implementation partner of ... Read more
Wake-up call to retailers: Digitize – or die!
Thomas Ottersbach talks to SHOPMACHER CEO André Roitzsch about the problems of brick-and-mortar retail, approaches for growth and how retail could continue to change in the future. Read more
SHOPMACHER JobShop wins the German Prize for Online Communication (dpok)
The SHOPMACHER JobShop continues to fill the trophy cabinet at the SHOPMACHER headquarters in Gescher. At the German Prize for Online ... Read more