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IT skills shortage: ten tips for conflict-free offshoring

IT skills shortage: ten tips for conflict-free offshoring

Instead of desperately looking for specialists in Germany who, for example, can further develop their own web shop, more and more companies are employing freelancers from abroad. However, this certainly harbors the potential for conflicts. SHOPMACHER Managing Director André Roitzsch knows which factors are important for successful cooperation. Read more

5 ways that online retailers are guaranteed to drive their web shop to the wall

5 ways that online retailers are guaranteed to drive their web shop to the wall

Frontend hui, backend ugh: Most online retailers polish the frontends of their online shops to a high gloss, while the backend is neglected. Sooner or later you will inevitably encounter growth problems. The e-commerce agency SHOPMACHER knows the five most important points to pay attention to. Read more

Why revenue are a deceptive indicator of the success of an online shop

Why revenue are a deceptive indicator of the success of an online shop

The future of digital commerce will be decided by players who plan their strategy in a strictly data-driven way. The e-commerce experts from ecom consulting and SHOPMACHER summarize which data retailers should keep an eye on at peak times such as Christmas, Valentine's Day or simply for marketing campaigns. Read more

SHOPMACHER gains Andreas Reintgen as Project Manager

SHOPMACHER gains Andreas Reintgen as Project Manager

The 34-year-old expands the team at Gescher e-commerce agency SHOPMACHER as Agile Project Manager. His first project is the relaunch ... Read more

Study: Status of digitization in the furniture industry

Study: Status of digitization in the furniture industry

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BVB with DFB-Pokal guest at SHOPMACHER

BVB with DFB-Pokal guest at SHOPMACHER

Borussia Dortmund is a guest of the Shopmacher with the newly won DFB Cup. Read more

Say what you mean – and do what you say

Say what you mean – and do what you say

"New Work" is one of the most frequently heard buzzwords in the course of work in times of digital change. "New Work" is actually not ... Read more

The hidden risks of digitization

The hidden risks of digitization

If you touch a hot stove as a child, you make a mistake and feel its effects immediately - you learn quickly, sustainably and don't ... Read more

The Slow Death of Dinosaurs “e-commerce Projects”

The Slow Death of Dinosaurs “e-commerce Projects”

E-commerce projects are dying. Why? Because the requirements in digital trade can be met less and less in the form of "projects". We ... Read more

Ann-Kathrin Coldewey enriches the Shopmacher team

Ann-Kathrin Coldewey enriches the Shopmacher team

Ann-Kathrin Coldewey (30) has been strengthening the team of e-commerce experts at SHOPMACHER, headquartered in Gescher, Westphalia, ... Read more

1a Medizintechnik digitizes sales with Shopmacher

1a Medizintechnik digitizes sales with Shopmacher

1A Medizintechnik GmbH from Bocholt has been offering system solutions and services for emergency medicine, rescue services and ... Read more

What does an Agile Project Manager actually do?

What does an Agile Project Manager actually do?

Persistence instead of bullshit bingo is Sabine Götz's motto at the e-commerce service provider Shopmacher. If she manages to get the ... Read more

Mountain lovers and Shopmacher form a growing rope team

Mountain lovers and Shopmacher form a growing rope team

If you want to climb peaks in the mountains, you need solid and high-quality equipment. If you want to be in the sales peak regions of ... Read more

Larissa Bröker and Markus Oskamp are now Shopmacher

Larissa Bröker and Markus Oskamp are now Shopmacher

Unimpressed by the current events, Shopmacher, Germany's leading specialist agency for the KPI-driven further development of retail ... Read more

Bye Bye Bullshit Bingo – digitization in B2B sales

Bye Bye Bullshit Bingo – digitization in B2B sales

Why are B2B sales still using instruments that seem almost Stone Age, while B2C sales are largely digitized? Is it the fear of the ... Read more

GO-DIGITAL: Up to 50% government funding

GO-DIGITAL: Up to 50% government funding

You want to digitize your company - but you don't know how and where to start? Contact us! We're here to help. Because SHOPMACHER is a ... Read more

Skins Cosmetics e-commerce platform online

Skins Cosmetics e-commerce platform online

The new e-commerce platform of the Dutch Skins Cosmetics, market leader for the sale of and advice on everything to do with exclusive, ... Read more

SHOPMACHER internationalize BVB online merchandising

SHOPMACHER internationalize BVB online merchandising

Borussia Dortmund has a new international BVB online fan shop for its large and constantly growing number of fans all over the world. ... Read more

SHOPMACHER develop new online platform for the provincial

SHOPMACHER develop new online platform for the provincial

Helping retail customers to achieve economic success with e-commerce technology is the Shopmacher's daily bread. The company, based in ... Read more

André Roitzsch elected to the new board of the VMM

André Roitzsch elected to the new board of the VMM

André Roitzsch, digital pioneer and CEO of the e-commerce agency SHOPMACHER, has been elected by the members to the board of the ... Read more

Shopmacher put Har-Tru online in the German market

Shopmacher put Har-Tru online in the German market

In the United States, Har-Tru is the market leader for tennis courts and equipment for the white sport. The portfolio ranges from ... Read more

FRONTEND HUI!, BACKEND PHOO!

FRONTEND HUI!, BACKEND PHOO!

The e-commerce test procedure of the SHOPMACHER from Gescher delivers remarkable results: under the hood, tested shops were not ... Read more

Shopmacher launchs B2B portal for ter Hürne

Shopmacher launchs B2B portal for ter Hürne

For more than 60 years, the name ter Hürne in Südlohn in the idyllic Münsterland near the Dutch border has stood for a family business ... Read more

BVB’s online fan shop is being further developed by SHOPMACHER

BVB’s online fan shop is being further developed by SHOPMACHER

For Borussia Dortmund's online fan shop, BVB Merchandising GmbH relies on the enterprise e-commerce provider SHOPMACHER from Gescher ... Read more

SHOPMACHER and Nekom bring Osram to China

SHOPMACHER and Nekom bring Osram to China

In China, e-commerce sales channels work completely differently than here in Europe: the all-encompassing and dominant online medium ... Read more

10 tips for digital pioneers

10 tips for digital pioneers

André Roitzsch, CEO of the SHOPMACHER agency, sees a new era of seduction approaching. Like in the 1920s. What does this mean for ... Read more

Digitization strategies for B2B SMEs

Digitization strategies for B2B SMEs

The digitization of sales, especially in the B2B sector of medium-sized companies, is inevitable for companies that want to remain ... Read more

INTERVIEW: “The SHOPMACHER approach helps us massively.”

INTERVIEW: “The SHOPMACHER approach helps us massively.”

The SHOPMACHER have been in charge of the e-commerce platform of the men's fashion retailer engbers since 2010. In an interview, ... Read more

Shopmacher digitize sales of 1A Medizintechnik

Shopmacher digitize sales of 1A Medizintechnik

1A Medizintechnik GmbH from Bocholt has been offering system solutions and services for emergency medicine, rescue services and ... Read more

SHOPMACHER Customer Day 2019

SHOPMACHER Customer Day 2019

Two years ago, online marketing guru Karl Kratz gave us and our customers concise practical examples, useful tools and hot tips for ... Read more

Men’s fashion engbers wins Shop Usability Award 2019

Men’s fashion engbers wins Shop Usability Award 2019

Our long-standing customer and partner, men's fashion engbers, won the Shop Usability Awards 2019 and confidently and deservedly ... Read more

Spring cleaning for gartenmoebel.de by SHOPMACHER

Spring cleaning for gartenmoebel.de by SHOPMACHER

AH-Trading GmbH will modernize its popular online shops gartenmoebel.de and loungedreams.com in the coming months. Autumn and winter ... Read more

Digitization of the PoS: collecting customer data

Digitization of the PoS: collecting customer data

When digitizing the point of sale (PoS), most retailers proceed in the wrong order. Digitization-friendly retailers or their advisors ... Read more

Shopmacher controls Har-Tru’s European online market entry

Shopmacher controls Har-Tru’s European online market entry

In the United States, Har-Tru is the market leader for tennis courts and equipment for the popular sport. The portfolio ranges from ... Read more

koffer24 with a new front end from SHOPMACHER

koffer24 with a new front end from SHOPMACHER

koffer24 now presents itself to its customers with a new shop design with many user-friendly features. The mobile-optimized front end ... Read more

Skins Cosmetics is repositioning itself with Shopmacher across Europe

Skins Cosmetics is repositioning itself with Shopmacher across Europe

The Dutch Skins Cosmetics, market leader for the sale of and advice on everything to do with exclusive, high-quality cosmetics and ... Read more

NICI online with new e-commerce platform

NICI online with new e-commerce platform

NICI GmbH, based in Altenkunstadt in Upper Franconia, has been producing and selling cuddly toys it has developed itself, as well as ... Read more

SHOPMACHER now implementation partner of eggheads

SHOPMACHER now implementation partner of eggheads

The Shopmacher, specialists in the further development of e-commerce platforms, are now the official implementation partner of ... Read more

Wake-up call to retailers: Digitize – or die!

Wake-up call to retailers: Digitize – or die!

Thomas Ottersbach talks to SHOPMACHER CEO André Roitzsch about the problems of brick-and-mortar retail, approaches for growth and how retail could continue to change in the future. Read more

SHOPMACHER JobShop wins the German Prize for Online Communication (dpok)

SHOPMACHER JobShop wins the German Prize for Online Communication (dpok)

The SHOPMACHER JobShop continues to fill the trophy cabinet at the SHOPMACHER headquarters in Gescher. At the German Prize for Online ... Read more

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