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SHOPMACHER is one of the most family-friendly employers
For the seventh time, freundin and the employer rating platform kununu have awarded the "Most family-friendly employers" seal. The company SHOPMACHER eCommerce GmbH & Co. KG is ranked 11th in the industry Marketing / Advertising / PR! Read more
The Happy Index as a parameter for strategic decisions
We measure the "Happy Index" once a week - this is about a quick answer to the simple question, "How was your week at the office?" For us, the Happy Index is an important criterion for strategic decisions. In this article André Roitzsch, CEO of Shopmacher talks about our experiences with the "Happy Index". Read more
BASIC thinking: How SHOPMACHER works
The BASIC thinking team regularly shows insights into the offices of corporations, agencies and start-ups. Exclusive site portraits are created under the motto "This is how ... works". The team of BASIC thinking also took a look behind the scenes of SHOPMACHER and captured the insights in a series of pictures. Read more
How sport2000.de fills the MACH idea with life
There is a lot of talk in the tech world right now about MACH, i.e. a software architecture that is microservice-based, API-first, cloud-native and headless - but for historical reasons there are hardly any consistent implementations. The e-commerce agency Shopmacher is presenting one of the first major cases in this area with sport2000.de and has currently built one of the most modern tech stacks in Germany for the retail group. Read more
Level upgrade: gamescom now trusts SHOPMACHER again
After two years in which gamescom was held exclusively online, the world's largest games event will become a hybrid event this year. Shopmacher is responsible for the further development of the digital customer experience on the "gamescom now" content hub. Read more
“Direct to customer” – breweries on the web: small brewery – big, digital world
For the first time, the Internet is giving small breweries the opportunity to supply their customers directly, bypassing the retail and food service sectors. But the shopping experience in many online stores still has room for improvement - not only for the small D2C brands, but also for the top dogs in the market. Read more
How 1A Medizintechnik and SHOPMACHER digitize the procurement of emergency equipment for emergency services
Many rescue stations still work very analogously today. In order to reorder products, the paramedics often walk through their warehouses themselves with pen and paper and note what is missing. An office worker then types the note, the supervisor acknowledges it and the order is sent to the wholesaler by fax or telephone. Read more
IT skills shortage: ten tips for conflict-free offshoring
Instead of desperately looking for specialists in Germany who, for example, can further develop their own web shop, more and more companies are employing freelancers from abroad. However, this certainly harbors the potential for conflicts. SHOPMACHER Managing Director André Roitzsch knows which factors are important for successful cooperation. Read more
5 ways that online retailers are guaranteed to drive their web shop to the wall
Frontend hui, backend ugh: Most online retailers polish the frontends of their online shops to a high gloss, while the backend is neglected. Sooner or later you will inevitably encounter growth problems. The e-commerce agency SHOPMACHER knows the five most important points to pay attention to. Read more
Why revenue are a deceptive indicator of the success of an online shop
The future of digital commerce will be decided by players who plan their strategy in a strictly data-driven way. The e-commerce experts from ecom consulting and SHOPMACHER summarize which data retailers should keep an eye on at peak times such as Christmas, Valentine's Day or simply for marketing campaigns. Read more
SHOPMACHER gains Andreas Reintgen as Project Manager
The 34-year-old expands the team at Gescher e-commerce agency SHOPMACHER as Agile Project Manager. His first project is the relaunch ... Read more
SHOPMACHER takes 3rd place in the Best Retail Cases Awards 2021
The specialist retailer has been nominated for the Best Retail Cases Award 2021 for optimizing customer loyalty through cross-channel and automated communication. Read more
“Amazon is a role model when it comes to measuring and optimizing”
According to André Roitzsch, digital pioneer and CEO of SHOPMACHER, it no longer works to carry out a website relaunch and then sit ... Read more
9 tips on how AR/VR can be successful in online furniture retail
The growing importance of AR/VR could become a game changer in online furniture retail. Furniture manufacturers and retailers should ... Read more
Study: Status of digitization in the furniture industry
In the run-up to the MOW furniture fair, which opened its doors on September 19, we got a closer look at the digitization status of ... Read more
Six advantages that a PIM offers the furniture trade
The quality of your own product data is the basis for every digital strategy. But most furniture manufacturers and also many furniture ... Read more
Specialist retailer Winkels nominated for Best Retail Cases Award
The specialist retailer has been nominated for the Best Retail Cases Award 2021 for optimizing customer loyalty. Read more
E-commerce checklist
Define your requirements with the e-commerce checklist - clearly, concisely and concisely. Our e-commerce checklist helps with planned ... Read more
The digital furniture weeks already exist before the MOW
The e-commerce agency SHOPMACHER is dedicating the "Digital Furniture Weeks" to the furniture industry in the run-up to the MOW. The ... Read more
Cooperation for more biodiversity
Thanks to a cooperation between the BGM Forum, the d.velop campus and Shopmacher, three bee colonies are now moving into a wildflower ... Read more
Ecommerce white paper
Have you launched a new e-commerce instance? Congratulations! Now it really starts - how do we tell you in the whitepaper! Read more
Measuring success: 10 important KPIs for the online shop
The right Key Performance Indicators (KPI) help to optimize online shops. Which key figures retailers should keep an eye on: Many retailers measure the success of their web presence by sales. Read more
BVB with DFB-Pokal guest at SHOPMACHER
Borussia Dortmund is a guest of the Shopmacher with the newly won DFB Cup. Read more
SHOPMACHER receives German Web Award 2021
Best of the best 2021 - With more than 2,000 applications submitted for the 2021 awards, the German Web Awards are the most important ... Read more
Shopmacher expand their team
New addition to the Shopmacher: Laura Wolff (32) and Adrian Gajda (39) are hired as Agile Project Managers at Germany's leading ... Read more
Shopmacher win gamescom as customers
When it comes to frontend design and digital user experiences, gaming fans are perhaps the most demanding target group. The world's ... Read more
Relaunch of the online platform for fire safety education
Relaunch of the online platform for fire safety education Read more
Exclusive Shopmacher team at the office partners
For more than 20 years, the office partners from Gescher in Münsterland have developed into an internationally renowned player in the ... Read more
Say what you mean – and do what you say
"New Work" is one of the most frequently heard buzzwords in the course of work in times of digital change. "New Work" is actually not ... Read more
The hidden risks of digitization
If you touch a hot stove as a child, you make a mistake and feel its effects immediately - you learn quickly, sustainably and don't ... Read more
Standard and C-parts available online for the first time at SToxxparts
A new era is beginning immediately for B2B buyers of industrial goods for mechanical engineering, the automotive supply industry, the ... Read more
Freely accessible defibrillator at the Shopmacher company building
Jens Grotstabel and Martin Meier (1A Medizintechnik) demonstrated how important and life-saving a freely accessible defibrillator can be at Shopmacher's company building. Read more
The Slow Death of Dinosaurs “e-commerce Projects”
E-commerce projects are dying. Why? Because the requirements in digital trade can be met less and less in the form of "projects". We ... Read more
Ann-Kathrin Coldewey enriches the Shopmacher team
Ann-Kathrin Coldewey (30) has been strengthening the team of e-commerce experts at SHOPMACHER, headquartered in Gescher, Westphalia, ... Read more
1a Medizintechnik digitizes sales with SHOPMACHER and ambitious goals
1A Medizintechnik GmbH from Bocholt has been offering system solutions and services for emergency medicine, rescue services and ... Read more
Data at the POS: Great insights for little money
Digitization in retail - how to achieve big insights with small effort. Read more
What does an Agile Project Manager actually do?
Persistence instead of bullshit bingo is Sabine Götz's motto at the e-commerce service provider Shopmacher. If she manages to get the ... Read more
Mountain lovers and Shopmacher form a growing rope team
If you want to climb peaks in the mountains, you need solid and high-quality equipment. If you want to be in the sales peak regions of ... Read more
“Please no technology adventures!”
In ONE to ONE, André Roitzsch comments as an expert in the digitization of sales channels in B2B. His recommendation, also in Corona times: Without the right infrastructure, digitization will fail. Read more
Larissa Bröker and Markus Oskamp are now Shopmacher
Unimpressed by the current events, Shopmacher, Germany's leading specialist agency for the KPI-driven further development of retail ... Read more
Bye Bye Bullshit Bingo – digitization in B2B sales
Why are B2B sales still using instruments that seem almost Stone Age, while B2C sales are largely digitized? Is it the fear of the ... Read more
GO-DIGITAL: Up to 50% government funding
You want to digitize your company - but you don't know how and where to start? Contact us! We're here to help. Because SHOPMACHER is a ... Read more
Skins Cosmetics e-commerce platform online
The new e-commerce platform of the Dutch Skins Cosmetics, market leader for the sale of and advice on everything to do with exclusive, ... Read more
SHOPMACHER internationalize BVB online merchandising
Borussia Dortmund has a new international BVB online fan shop for its large and constantly growing number of fans all over the world. ... Read more
SHOPMACHER develop new online platform for the provincial
Helping retail customers to achieve economic success with e-commerce technology is the Shopmacher's daily bread. The company, based in ... Read more
André Roitzsch elected to the new board of the VMM
André Roitzsch, digital pioneer and CEO of the e-commerce agency SHOPMACHER, has been elected by the members to the board of the ... Read more
Shopmacher put Har-Tru online in the German market
In the United States, Har-Tru is the market leader for tennis courts and equipment for the white sport. The portfolio ranges from ... Read more
FRONTEND HUI!, BACKEND PHOO!
The e-commerce test procedure of the SHOPMACHER from Gescher delivers remarkable results: under the hood, tested shops were not ... Read more
Shopmacher launchs B2B portal for ter Hürne
For more than 60 years, the name ter Hürne in Südlohn in the idyllic Münsterland near the Dutch border has stood for a family business ... Read more
BVB’s online fan shop is being further developed by SHOPMACHER
For Borussia Dortmund's online fan shop, BVB Merchandising GmbH relies on the enterprise e-commerce provider SHOPMACHER from Gescher ... Read more
SHOPMACHER and Nekom bring Osram to China
In China, e-commerce sales channels work completely differently than here in Europe: the all-encompassing and dominant online medium ... Read more
10 tips for digital pioneers
André Roitzsch, CEO of the SHOPMACHER agency, sees a new era of seduction approaching. Like in the 1920s. What does this mean for ... Read more
Digitization strategies for B2B SMEs
The digitization of sales, especially in the B2B sector of medium-sized companies, is inevitable for companies that want to remain ... Read more
INTERVIEW: “The SHOPMACHER approach helps us massively.”
The SHOPMACHER have been in charge of the e-commerce platform of the men's fashion retailer engbers since 2010. In an interview, ... Read more
Shopmacher digitize sales of 1A Medizintechnik
1A Medizintechnik GmbH from Bocholt has been offering system solutions and services for emergency medicine, rescue services and ... Read more
SHOPMACHER Customer Day 2019
Two years ago, online marketing guru Karl Kratz gave us and our customers concise practical examples, useful tools and hot tips for ... Read more
Men’s fashion engbers wins Shop Usability Award 2019
Our long-standing customer and partner, men's fashion engbers, won the Shop Usability Awards 2019 and confidently and deservedly ... Read more
Spring cleaning for gartenmoebel.de by SHOPMACHER
AH-Trading GmbH will modernize its popular online shops gartenmoebel.de and loungedreams.com in the coming months. Autumn and winter ... Read more
Digitization of the PoS: collecting customer data
When digitizing the point of sale (PoS), most retailers proceed in the wrong order. Digitization-friendly retailers or their advisors ... Read more
Shopmacher controls Har-Tru’s European online market entry
In the United States, Har-Tru is the market leader for tennis courts and equipment for the popular sport. The portfolio ranges from ... Read more
koffer24 with a new front end from SHOPMACHER
koffer24 now presents itself to its customers with a new shop design with many user-friendly features. The mobile-optimized front end ... Read more
B2B retailers rely on their own online shops
André Roitzsch, CEO at SHOPMACHER Digitization is also changing trade between companies. Production and sales goods are increasingly ... Read more
Skins Cosmetics is repositioning itself with Shopmacher across Europe
The Dutch Skins Cosmetics, market leader for the sale of and advice on everything to do with exclusive, high-quality cosmetics and ... Read more
NICI online with new e-commerce platform
NICI GmbH, based in Altenkunstadt in Upper Franconia, has been producing and selling cuddly toys it has developed itself, as well as ... Read more
SHOPMACHER now implementation partner of eggheads
The Shopmacher, specialists in the further development of e-commerce platforms, are now the official implementation partner of ... Read more
Wake-up call to retailers: Digitize – or die!
Thomas Ottersbach talks to SHOPMACHER CEO André Roitzsch about the problems of brick-and-mortar retail, approaches for growth and how retail could continue to change in the future. Read more
SHOPMACHER JobShop wins the German Prize for Online Communication (dpok)
The SHOPMACHER JobShop continues to fill the trophy cabinet at the SHOPMACHER headquarters in Gescher. At the German Prize for Online ... Read more
Union Knopf digitizes B2B sales with SHOPMACHER
If you look down at your clothes when you start reading this report, it is very likely that you will see a button, zipper or other ... Read more
Mayor Thomas Kerkhoff praises Shopmacher for integration
Loai Kahel from Syria contributes his digital expertise to the Shopmacher.Loai Kahel and André Roitzsch in conversation with Mayor ... Read more
André Roitzsch on the fire letter from the HDE
The fire letter sent to Federal Minister Horst Seehofer by the German Retail Association (HDE) generated a great deal of media ... Read more
High-ranking visit to the Shopmacher
NRW Economics Minister Prof. Dr. Andreas Pinkwart is full of praise for the “Münsterland Valley”.SHOPMACHER CEO André Roitzsch with ... Read more
BLOO:CON – February 7, 2019
On Thursday, February 7th, the BLOO:CON will take place in Münster for the seventh time. Organizers are our partners from ... Read more
JobShop wins HR Excellence Award “Best Career Website”
SHOPMACHER JobShop wins the Human Resources Excellence Award "Best Career Website" of the year.Lead developer of the job shop Rico ... Read more
Shopmacher generate ideas in e-commerce through impulsaption
The pressure to keep bringing innovative sales elements into your own online shop arises in the financially strong industry giants and ... Read more
The Shopmacher find a way out of the e-commerce dilemma
A well-known picture from the booming e-commerce sector: online traders are irritated because the agency in charge is constantly ... Read more
This has never existed before: a career website as an online shop
The Shopmacher optimize sales-oriented enterprise e-commerce platforms for their customers on a daily basis. And they are good at ... Read more
Zumnorde – Is the digital shoe store of the future emerging here?
Shopping experience, digital PoS - does that go together? Is this really a lifeline for brick-and-mortar retail? The shoe store ... Read more
koffer24 with a modernized shop online
Fit for the future after platform refactoring by SHOPMACHERThe technological basis of koffer24.de has been updated.koffer24 had its ... Read more
Interview with the first Shopware developers in Vietnam
Cuong Chung and Chi Hieu Vo from SHOPMACHER are the first certified Shopware developers in Vietnam. In an interview with ShopDNS, they reveal what impresses them about Shopware. Read more