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SHOPMACHER is one of the most family-friendly employers

SHOPMACHER is one of the most family-friendly employers

For the seventh time, freundin and the employer rating platform kununu have awarded the "Most family-friendly employers" seal. The company SHOPMACHER eCommerce GmbH & Co. KG is ranked 11th in the industry Marketing / Advertising / PR! Read more

The Happy Index as a parameter for strategic decisions

The Happy Index as a parameter for strategic decisions

We measure the "Happy Index" once a week - this is about a quick answer to the simple question, "How was your week at the office?" For us, the Happy Index is an important criterion for strategic decisions. In this article André Roitzsch, CEO of Shopmacher talks about our experiences with the "Happy Index". Read more

BASIC thinking: How SHOPMACHER works

BASIC thinking: How SHOPMACHER works

The BASIC thinking team regularly shows insights into the offices of corporations, agencies and start-ups. Exclusive site portraits are created under the motto "This is how ... works". The team of BASIC thinking also took a look behind the scenes of SHOPMACHER and captured the insights in a series of pictures. Read more

How sport2000.de fills the MACH idea with life

How sport2000.de fills the MACH idea with life

There is a lot of talk in the tech world right now about MACH, i.e. a software architecture that is microservice-based, API-first, cloud-native and headless - but for historical reasons there are hardly any consistent implementations. The e-commerce agency Shopmacher is presenting one of the first major cases in this area with sport2000.de and has currently built one of the most modern tech stacks in Germany for the retail group. Read more

Level upgrade: gamescom now trusts SHOPMACHER again

Level upgrade: gamescom now trusts SHOPMACHER again

After two years in which gamescom was held exclusively online, the world's largest games event will become a hybrid event this year. Shopmacher is responsible for the further development of the digital customer experience on the "gamescom now" content hub. Read more

“Direct to customer” – breweries on the web: small brewery – big, digital world

“Direct to customer” – breweries on the web: small brewery – big, digital world

For the first time, the Internet is giving small breweries the opportunity to supply their customers directly, bypassing the retail and food service sectors. But the shopping experience in many online stores still has room for improvement - not only for the small D2C brands, but also for the top dogs in the market. Read more

How 1A Medizintechnik and SHOPMACHER digitize the procurement of emergency equipment for emergency services

How 1A Medizintechnik and SHOPMACHER digitize the procurement of emergency equipment for emergency services

Many rescue stations still work very analogously today. In order to reorder products, the paramedics often walk through their warehouses themselves with pen and paper and note what is missing. An office worker then types the note, the supervisor acknowledges it and the order is sent to the wholesaler by fax or telephone. Read more

IT skills shortage: ten tips for conflict-free offshoring

IT skills shortage: ten tips for conflict-free offshoring

Instead of desperately looking for specialists in Germany who, for example, can further develop their own web shop, more and more companies are employing freelancers from abroad. However, this certainly harbors the potential for conflicts. SHOPMACHER Managing Director André Roitzsch knows which factors are important for successful cooperation. Read more

5 ways that online retailers are guaranteed to drive their web shop to the wall

5 ways that online retailers are guaranteed to drive their web shop to the wall

Frontend hui, backend ugh: Most online retailers polish the frontends of their online shops to a high gloss, while the backend is neglected. Sooner or later you will inevitably encounter growth problems. The e-commerce agency SHOPMACHER knows the five most important points to pay attention to. Read more

Why revenue are a deceptive indicator of the success of an online shop

Why revenue are a deceptive indicator of the success of an online shop

The future of digital commerce will be decided by players who plan their strategy in a strictly data-driven way. The e-commerce experts from ecom consulting and SHOPMACHER summarize which data retailers should keep an eye on at peak times such as Christmas, Valentine's Day or simply for marketing campaigns. Read more

SHOPMACHER gains Andreas Reintgen as Project Manager

SHOPMACHER gains Andreas Reintgen as Project Manager

The 34-year-old expands the team at Gescher e-commerce agency SHOPMACHER as Agile Project Manager. His first project is the relaunch ... Read more

SHOPMACHER takes 3rd place in the Best Retail Cases Awards 2021

SHOPMACHER takes 3rd place in the Best Retail Cases Awards 2021

The specialist retailer has been nominated for the Best Retail Cases Award 2021 for optimizing customer loyalty through cross-channel and automated communication. Read more

“Amazon is a role model when it comes to measuring and optimizing”

“Amazon is a role model when it comes to measuring and optimizing”

According to André Roitzsch, digital pioneer and CEO of SHOPMACHER, it no longer works to carry out a website relaunch and then sit ... Read more

9 tips on how AR/VR can be successful in online furniture retail

9 tips on how AR/VR can be successful in online furniture retail

The growing importance of AR/VR could become a game changer in online furniture retail. Furniture manufacturers and retailers should ... Read more

Study: Status of digitization in the furniture industry

Study: Status of digitization in the furniture industry

In the run-up to the MOW furniture fair, which opened its doors on September 19, we got a closer look at the digitization status of ... Read more

Six advantages that a PIM offers the furniture trade

Six advantages that a PIM offers the furniture trade

The quality of your own product data is the basis for every digital strategy. But most furniture manufacturers and also many furniture ... Read more

Specialist retailer Winkels nominated for Best Retail Cases Award

Specialist retailer Winkels nominated for Best Retail Cases Award

The specialist retailer has been nominated for the Best Retail Cases Award 2021 for optimizing customer loyalty. Read more

E-commerce checklist

E-commerce checklist

Define your requirements with the e-commerce checklist - clearly, concisely and concisely. Our e-commerce checklist helps with planned ... Read more

The digital furniture weeks already exist before the MOW

The digital furniture weeks already exist before the MOW

The e-commerce agency SHOPMACHER is dedicating the "Digital Furniture Weeks" to the furniture industry in the run-up to the MOW. The ... Read more

Cooperation for more biodiversity

Cooperation for more biodiversity

Thanks to a cooperation between the BGM Forum, the d.velop campus and Shopmacher, three bee colonies are now moving into a wildflower ... Read more

Ecommerce white paper

Ecommerce white paper

Have you launched a new e-commerce instance? Congratulations! Now it really starts - how do we tell you in the whitepaper! Read more

Measuring success: 10 important KPIs for the online shop

Measuring success: 10 important KPIs for the online shop

The right Key Performance Indicators (KPI) help to optimize online shops. Which key figures retailers should keep an eye on: Many retailers measure the success of their web presence by sales. Read more

BVB with DFB-Pokal guest at SHOPMACHER

BVB with DFB-Pokal guest at SHOPMACHER

Borussia Dortmund is a guest of the Shopmacher with the newly won DFB Cup. Read more

SHOPMACHER receives German Web Award 2021

SHOPMACHER receives German Web Award 2021

Best of the best 2021 - With more than 2,000 applications submitted for the 2021 awards, the German Web Awards are the most important ... Read more

Shopmacher expand their team

Shopmacher expand their team

New addition to the Shopmacher: Laura Wolff (32) and Adrian Gajda (39) are hired as Agile Project Managers at Germany's leading ... Read more

Shopmacher win gamescom as customers

Shopmacher win gamescom as customers

When it comes to frontend design and digital user experiences, gaming fans are perhaps the most demanding target group. The world's ... Read more

Relaunch of the online platform for fire safety education

Relaunch of the online platform for fire safety education

Relaunch of the online platform for fire safety education Read more

Exclusive Shopmacher team at the office partners

Exclusive Shopmacher team at the office partners

For more than 20 years, the office partners from Gescher in Münsterland have developed into an internationally renowned player in the ... Read more

Say what you mean – and do what you say

Say what you mean – and do what you say

"New Work" is one of the most frequently heard buzzwords in the course of work in times of digital change. "New Work" is actually not ... Read more

The hidden risks of digitization

The hidden risks of digitization

If you touch a hot stove as a child, you make a mistake and feel its effects immediately - you learn quickly, sustainably and don't ... Read more

Standard and C-parts available online for the first time at SToxxparts

Standard and C-parts available online for the first time at SToxxparts

A new era is beginning immediately for B2B buyers of industrial goods for mechanical engineering, the automotive supply industry, the ... Read more

Freely accessible defibrillator at the Shopmacher company building

Freely accessible defibrillator at the Shopmacher company building

Jens Grotstabel and Martin Meier (1A Medizintechnik) demonstrated how important and life-saving a freely accessible defibrillator can be at Shopmacher's company building. Read more

The Slow Death of Dinosaurs “e-commerce Projects”

The Slow Death of Dinosaurs “e-commerce Projects”

E-commerce projects are dying. Why? Because the requirements in digital trade can be met less and less in the form of "projects". We ... Read more

Ann-Kathrin Coldewey enriches the Shopmacher team

Ann-Kathrin Coldewey enriches the Shopmacher team

Ann-Kathrin Coldewey (30) has been strengthening the team of e-commerce experts at SHOPMACHER, headquartered in Gescher, Westphalia, ... Read more

1a Medizintechnik digitizes sales with SHOPMACHER and ambitious goals

1a Medizintechnik digitizes sales with SHOPMACHER and ambitious goals

1A Medizintechnik GmbH from Bocholt has been offering system solutions and services for emergency medicine, rescue services and ... Read more

Data at the POS: Great insights for little money

Data at the POS: Great insights for little money

Digitization in retail - how to achieve big insights with small effort. Read more

What does an Agile Project Manager actually do?

What does an Agile Project Manager actually do?

Persistence instead of bullshit bingo is Sabine Götz's motto at the e-commerce service provider Shopmacher. If she manages to get the ... Read more

Mountain lovers and Shopmacher form a growing rope team

Mountain lovers and Shopmacher form a growing rope team

If you want to climb peaks in the mountains, you need solid and high-quality equipment. If you want to be in the sales peak regions of ... Read more

“Please no technology adventures!”

“Please no technology adventures!”

In ONE to ONE, André Roitzsch comments as an expert in the digitization of sales channels in B2B. His recommendation, also in Corona times: Without the right infrastructure, digitization will fail. Read more

Larissa Bröker and Markus Oskamp are now Shopmacher

Larissa Bröker and Markus Oskamp are now Shopmacher

Unimpressed by the current events, Shopmacher, Germany's leading specialist agency for the KPI-driven further development of retail ... Read more

Bye Bye Bullshit Bingo – digitization in B2B sales

Bye Bye Bullshit Bingo – digitization in B2B sales

Why are B2B sales still using instruments that seem almost Stone Age, while B2C sales are largely digitized? Is it the fear of the ... Read more

GO-DIGITAL: Up to 50% government funding

GO-DIGITAL: Up to 50% government funding

You want to digitize your company - but you don't know how and where to start? Contact us! We're here to help. Because SHOPMACHER is a ... Read more

Skins Cosmetics e-commerce platform online

Skins Cosmetics e-commerce platform online

The new e-commerce platform of the Dutch Skins Cosmetics, market leader for the sale of and advice on everything to do with exclusive, ... Read more

SHOPMACHER internationalize BVB online merchandising

SHOPMACHER internationalize BVB online merchandising

Borussia Dortmund has a new international BVB online fan shop for its large and constantly growing number of fans all over the world. ... Read more

SHOPMACHER develop new online platform for the provincial

SHOPMACHER develop new online platform for the provincial

Helping retail customers to achieve economic success with e-commerce technology is the Shopmacher's daily bread. The company, based in ... Read more

André Roitzsch elected to the new board of the VMM

André Roitzsch elected to the new board of the VMM

André Roitzsch, digital pioneer and CEO of the e-commerce agency SHOPMACHER, has been elected by the members to the board of the ... Read more

Shopmacher put Har-Tru online in the German market

Shopmacher put Har-Tru online in the German market

In the United States, Har-Tru is the market leader for tennis courts and equipment for the white sport. The portfolio ranges from ... Read more

FRONTEND HUI!, BACKEND PHOO!

FRONTEND HUI!, BACKEND PHOO!

The e-commerce test procedure of the SHOPMACHER from Gescher delivers remarkable results: under the hood, tested shops were not ... Read more

Shopmacher launchs B2B portal for ter Hürne

Shopmacher launchs B2B portal for ter Hürne

For more than 60 years, the name ter Hürne in Südlohn in the idyllic Münsterland near the Dutch border has stood for a family business ... Read more

BVB’s online fan shop is being further developed by SHOPMACHER

BVB’s online fan shop is being further developed by SHOPMACHER

For Borussia Dortmund's online fan shop, BVB Merchandising GmbH relies on the enterprise e-commerce provider SHOPMACHER from Gescher ... Read more

SHOPMACHER and Nekom bring Osram to China

SHOPMACHER and Nekom bring Osram to China

In China, e-commerce sales channels work completely differently than here in Europe: the all-encompassing and dominant online medium ... Read more

10 tips for digital pioneers

10 tips for digital pioneers

André Roitzsch, CEO of the SHOPMACHER agency, sees a new era of seduction approaching. Like in the 1920s. What does this mean for ... Read more

Digitization strategies for B2B SMEs

Digitization strategies for B2B SMEs

The digitization of sales, especially in the B2B sector of medium-sized companies, is inevitable for companies that want to remain ... Read more

INTERVIEW: “The SHOPMACHER approach helps us massively.”

INTERVIEW: “The SHOPMACHER approach helps us massively.”

The SHOPMACHER have been in charge of the e-commerce platform of the men's fashion retailer engbers since 2010. In an interview, ... Read more

Shopmacher digitize sales of 1A Medizintechnik

Shopmacher digitize sales of 1A Medizintechnik

1A Medizintechnik GmbH from Bocholt has been offering system solutions and services for emergency medicine, rescue services and ... Read more

SHOPMACHER Customer Day 2019

SHOPMACHER Customer Day 2019

Two years ago, online marketing guru Karl Kratz gave us and our customers concise practical examples, useful tools and hot tips for ... Read more

Men’s fashion engbers wins Shop Usability Award 2019

Men’s fashion engbers wins Shop Usability Award 2019

Our long-standing customer and partner, men's fashion engbers, won the Shop Usability Awards 2019 and confidently and deservedly ... Read more

Spring cleaning for gartenmoebel.de by SHOPMACHER

Spring cleaning for gartenmoebel.de by SHOPMACHER

AH-Trading GmbH will modernize its popular online shops gartenmoebel.de and loungedreams.com in the coming months. Autumn and winter ... Read more

Digitization of the PoS: collecting customer data

Digitization of the PoS: collecting customer data

When digitizing the point of sale (PoS), most retailers proceed in the wrong order. Digitization-friendly retailers or their advisors ... Read more

Shopmacher controls Har-Tru’s European online market entry

Shopmacher controls Har-Tru’s European online market entry

In the United States, Har-Tru is the market leader for tennis courts and equipment for the popular sport. The portfolio ranges from ... Read more

koffer24 with a new front end from SHOPMACHER

koffer24 with a new front end from SHOPMACHER

koffer24 now presents itself to its customers with a new shop design with many user-friendly features. The mobile-optimized front end ... Read more

B2B retailers rely on their own online shops

B2B retailers rely on their own online shops

André Roitzsch, CEO at SHOPMACHER Digitization is also changing trade between companies. Production and sales goods are increasingly ... Read more

Skins Cosmetics is repositioning itself with Shopmacher across Europe

Skins Cosmetics is repositioning itself with Shopmacher across Europe

The Dutch Skins Cosmetics, market leader for the sale of and advice on everything to do with exclusive, high-quality cosmetics and ... Read more

NICI online with new e-commerce platform

NICI online with new e-commerce platform

NICI GmbH, based in Altenkunstadt in Upper Franconia, has been producing and selling cuddly toys it has developed itself, as well as ... Read more

SHOPMACHER now implementation partner of eggheads

SHOPMACHER now implementation partner of eggheads

The Shopmacher, specialists in the further development of e-commerce platforms, are now the official implementation partner of ... Read more

Wake-up call to retailers: Digitize – or die!

Wake-up call to retailers: Digitize – or die!

Thomas Ottersbach talks to SHOPMACHER CEO André Roitzsch about the problems of brick-and-mortar retail, approaches for growth and how retail could continue to change in the future. Read more

SHOPMACHER JobShop wins the German Prize for Online Communication (dpok)

SHOPMACHER JobShop wins the German Prize for Online Communication (dpok)

The SHOPMACHER JobShop continues to fill the trophy cabinet at the SHOPMACHER headquarters in Gescher. At the German Prize for Online ... Read more

Union Knopf digitizes B2B sales with SHOPMACHER

Union Knopf digitizes B2B sales with SHOPMACHER

If you look down at your clothes when you start reading this report, it is very likely that you will see a button, zipper or other ... Read more

Mayor Thomas Kerkhoff praises Shopmacher for integration

Mayor Thomas Kerkhoff praises Shopmacher for integration

Loai Kahel from Syria contributes his digital expertise to the Shopmacher.Loai Kahel and André Roitzsch in conversation with Mayor ... Read more

André Roitzsch on the fire letter from the HDE

André Roitzsch on the fire letter from the HDE

The fire letter sent to Federal Minister Horst Seehofer by the German Retail Association (HDE) generated a great deal of media ... Read more

High-ranking visit to the Shopmacher

High-ranking visit to the Shopmacher

NRW Economics Minister Prof. Dr. Andreas Pinkwart is full of praise for the “Münsterland Valley”.SHOPMACHER CEO André Roitzsch with ... Read more

BLOO:CON – February 7, 2019

BLOO:CON – February 7, 2019

On Thursday, February 7th, the BLOO:CON will take place in Münster for the seventh time. Organizers are our partners from ... Read more

JobShop wins HR Excellence Award “Best Career Website”

JobShop wins HR Excellence Award “Best Career Website”

SHOPMACHER JobShop wins the Human Resources Excellence Award "Best Career Website" of the year.Lead developer of the job shop Rico ... Read more

Shopmacher generate ideas in e-commerce through impulsaption

Shopmacher generate ideas in e-commerce through impulsaption

The pressure to keep bringing innovative sales elements into your own online shop arises in the financially strong industry giants and ... Read more

The Shopmacher find a way out of the e-commerce dilemma

The Shopmacher find a way out of the e-commerce dilemma

A well-known picture from the booming e-commerce sector: online traders are irritated because the agency in charge is constantly ... Read more

This has never existed before: a career website as an online shop

This has never existed before: a career website as an online shop

The Shopmacher optimize sales-oriented enterprise e-commerce platforms for their customers on a daily basis. And they are good at ... Read more

Zumnorde – Is the digital shoe store of the future emerging here?

Zumnorde – Is the digital shoe store of the future emerging here?

Shopping experience, digital PoS - does that go together? Is this really a lifeline for brick-and-mortar retail? The shoe store ... Read more

koffer24 with a modernized shop online

koffer24 with a modernized shop online

Fit for the future after platform refactoring by SHOPMACHERThe technological basis of koffer24.de has been updated.koffer24 had its ... Read more

Interview with the first Shopware developers in Vietnam

Interview with the first Shopware developers in Vietnam

Cuong Chung and Chi Hieu Vo from SHOPMACHER are the first certified Shopware developers in Vietnam. In an interview with ShopDNS, they reveal what impresses them about Shopware. Read more

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