Data at the POS: Great insights for little money
Digitization in retail – how to achieve big insights with small effort.
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How retailers ruin their onlineshop system calculations
Most selection processes for shop systems suffer from a shortened horizon. Retailers compare one-off license and implementation costs, but systematically ignore the expenses that become decisive over the life cycle of three to five years. Shopmacher have developed a TCO calculator to help online retailers calculate the actual costs.
gamescom 2025: The Shopmacher improve digital orientation, creator access and community feeling
Find better, trade fairly, celebrate stress-free: the gaming event gamescom has further optimized its digital platform in 2025. The e-commerce agency Shopmacher is responsible for this for the fourth time in a row. With an interactive hall plan, an update to the digital adventure game epix and a completely revised signing area tool, Shopmacher has improved the community feeling and user convenience.
The Slow Death of Dinosaurs “e-commerce Projects”
E-commerce projects are dying. Why? Because the requirements in digital trade can be met less and less in the form of "projects". We remember: Projects are characterized by a beginning and an end, there is a “project plan” in the form of a Gantt chart, and this plan...