Data at the POS: Great insights for little money
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5 years of partnership with BVB
Our collaboration with BVB kicked off in June 2019, when we were given the mandate to take over the club’s B2B and B2C instances. After a two-month onboarding phase, the first endurance test followed: The players ran out in their special coal and steel jerseys on December 7, 2019 and triggered an incredible run on the club’s store.
The Slow Death of Dinosaurs “e-commerce Projects”
E-commerce projects are dying. Why? Because the requirements in digital trade can be met less and less in the form of "projects". We remember: Projects are characterized by a beginning and an end, there is a “project plan” in the form of a Gantt chart, and this plan...