Shopmacher launchs B2B portal for ter Hürne

For more than 60 years, the name ter Hürne in Südlohn in the idyllic Münsterland near the Dutch border has stood for a family business with a long tradition in wood. Today, the name ter Hürne is synonymous with fascinating, high-quality floor, wall and ceiling products. In a Westphalian cooperation, the Shopmacher, specialists in the digitization of B2B sales structures based in Gescher, ter Hürne, will support and advise on the transformation of sales channels, in particular to professional buyers.

The Shopmacher take over the digitization of sales of high-quality floor, wall and ceiling products

B2B COMMERCE PLATFORM BASED ON SHOPWARE 6

For this purpose, the Shopmacher have also been commissioned to set up an attractive and high-service B2B online platform for ter Hürne based on the Shopware 6 shop system. Development of the platform will start in February and should be completed in the summer. Addressees of the new digital sales and service website in the B2B area are sales partners from retail, the trade and in the future also property developers and architects.

SERVICE AND QUALITY IN THE FOCUS OF THE B2C SHOP

“Digitization is an important topic in all of our business areas,” says Kay Skowronnek, Head of Marketing at ter Hürne. “Our digital agenda focuses on our marketing and sales activities. The Shopmacher have a great deal of experience in the digitization of sales processes, especially in the B2B environment, know the needs of professional buyers and know which features can be used in a user-friendly manner at the highest level of service. Therefore, the Shopmacher are an ideal partner for us in the field of sales digitization.”

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