How it all began

The fact that the Shopmacher were named “Newcomer of the Year” just one year later shows how quickly and intensively the collaboration has developed.

What makes Centric special?

Over 20,000 companies in 55 countries rely on this solution. For Shopmacher, Centric is the ideal bridge between classic PIM and modern e-commerce. The platform enables an enormous speed to market and thus fits perfectly with Shopmacher’s claim to build efficient and scalable online solutions that operate at the cutting edge of technology, true to the MACH principle.

What the Shopmacher particularly appreciate is the pragmatic way of working together. When support is needed, it comes at short notice. If a feature is missing, it is built. And the strong focus on AI features has the potential to massively accelerate customers’ data maintenance processes and simultaneously raise data quality to a new level.

How do our customers benefit?

With Centric PXM, Shopmacher’s customers can make their product data processes significantly more efficient. The time-to-market is noticeably reduced because data no longer has to be synchronized manually across different systems. The customer journey is improved because product experiences are presented consistently and convincingly. And commerce platforms become more stable and future-proof because the PIM foundation is right.

One concrete example is BVB’s omnichannel product range, which is centrally maintained via Centric PXM and displayed across all sales channels.

What comes next?

Akeneo offers a modern Product Information Management (PIM) system to collect, manage and enrich product information, create a product catalog and distribute it to sales and e-commerce channels.