“Amazon is a role model when it comes to measuring and optimizing”
According to André Roitzsch, digital pioneer and CEO of SHOPMACHER, it no longer works to carry out a website relaunch and then sit back and relax for three years.
André Roitzsch: Thanks to Corona, online shopping has now reached all target groups across all sectors. In addition to growth in sectors such as fashion and electronics, which are already strong in e-commerce, sectors such as food, FMCG, etc. that tend to be more online-averse have also recorded strong online sales to date. It doesn’t matter whether it’s lunch from Hello fresh or toilet paper from the discounter: online shopping has become part of everyday life.
ITD: What is particularly important to customers when shopping online?
“AR or VR try to close the gaps that occur due to closed sales outlets or purely online retailers,” says André Roitzsch from SHOPMACHER.
ITD: Which tools and solutions can be used to improve the customer journey here?
ITD: What role do data and artificial intelligence (AI) play for better personalization in web shops/on portals?
Through the valuable exchange with the coaches of thankscoach, our managers can work on their individual challenges and develop further! In the video, our executives talk about their experiences.
For the first time, the Internet is giving small breweries the opportunity to supply their customers directly, bypassing the retail and food service sectors. But the shopping experience in many online stores still has room for improvement – not only for the small D2C brands, but also for the top dogs in the market.
For more than 20 years, the office partners from Gescher in Münsterland have developed into an internationally renowned player in the field of office technology. With around 130 employees, the office partners provide their customers with office technology: printers,...