“Direct to customer” – breweries on the web: small brewery – big, digital world For the first time, the Internet is giving small breweries the opportunity to supply their customers directly, bypassing the retail and food service sectors. But...
How 1A Medizintechnik and SHOPMACHER digitize the procurement of emergency equipment for emergency services Competitive advantage through digitization: The e-commerce agency Shopmacher has developed a mobile process for the wholesaler 1A Medizintechnik that rescue...
5 ways that online retailers are guaranteed to drive their web shop to the wall Frontend hui, backend ugh: Most online retailers polish the frontends of their online shops to a high gloss, while the backend is neglected. Sooner or later you will inevitably encounter...
Why revenue are a deceptive indicator of the success of an online shop The future of digital commerce will be decided by players who plan their strategy in a strictly data-driven way. The e-commerce experts from ecom consulting and SHOPMACHER summarize which data...
SHOPMACHER takes 3rd place in the Best Retail Cases Awards 2021 In the Retail Marketing and Service category, the Shopmacher won with their case “Specialist dealer Winkels: Optimizing customer loyalty through cross-channel and automated communication”....
“Amazon is a role model when it comes to measuring and optimizing” According to André Roitzsch, digital pioneer and CEO of SHOPMACHER, it no longer works to carry out a website relaunch and then sit back and relax for three years. ITD: Mr. Roitzsch, the Corona crisis...
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