The most important ShopTech requirements 2023 The vendor market for commerce solutions is on the move. Experts see a move toward composable commerce and cloud-based solutions. What should a future-proof commerce system look like? Manuel Ludvigsen-Diekmann, CTO of...
How sport2000.de fills the MACH idea with life There is a lot of talk in the tech world right now about MACH, i.e. a software architecture that is microservice-based, API-first, cloud-native and headless – but for historical reasons there are hardly any...
Level upgrade: gamescom now trusts SHOPMACHER again After two years in which gamescom was held exclusively online, the world’s largest games event will become a hybrid event this year. Shopmacher is responsible for the further development of the digital customer...
“Direct to customer” – breweries on the web: small brewery – big, digital world For the first time, the Internet is giving small breweries the opportunity to supply their customers directly, bypassing the retail and food service sectors. But...
SHOPMACHER gains Andreas Reintgen as Project Manager The 34-year-old expands the team at Gescher e-commerce agency SHOPMACHER as Agile Project Manager. His first project is the relaunch of fashion chain Hirmer. Andreas Reintgen A new addition to the SHOPMACHERN:...
SHOPMACHER takes 3rd place in the Best Retail Cases Awards 2021 In the Retail Marketing and Service category, the Shopmacher won with their case “Specialist dealer Winkels: Optimizing customer loyalty through cross-channel and automated communication”....
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