10 typical digitization mistakes in B2B Digitization in B2B is complex, but if you take a structured approach, you’ll get there. The experience of the e-commerce agency SHOPMACHER from numerous large and small B2B digitization projects shows: Many companies have...
Recruiting: Why feelgood management is becoming increasingly important in the labor market In the Münsterland region of North Rhine-Westphalia, digital specialists are even more scarce than in Berlin, Hamburg or Cologne. We still strive to make ourselves desirable as...
How Hirmer modernized its Oxid webshop with a headless frontend Hirmer, the Munich-based retailer for men’s fashion, wanted to migrate its online store to a more modern system. To minimize the risk, the developers docked a modern headless frontend onto an old...
The most important ShopTech requirements 2023 The vendor market for commerce solutions is on the move. Experts see a move toward composable commerce and cloud-based solutions. What should a future-proof commerce system look like? Manuel Ludvigsen-Diekmann, CTO of...
How sport2000.de fills the MACH idea with life There is a lot of talk in the tech world right now about MACH, i.e. a software architecture that is microservice-based, API-first, cloud-native and headless – but for historical reasons there are hardly any...
Level upgrade: gamescom now trusts SHOPMACHER again After two years in which gamescom was held exclusively online, the world’s largest games event will become a hybrid event this year. Shopmacher is responsible for the further development of the digital customer...
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