“Direct to customer” – breweries on the web: small brewery – big, digital world For the first time, the Internet is giving small breweries the opportunity to supply their customers directly, bypassing the retail and food service sectors. But...
How 1A Medizintechnik and SHOPMACHER digitize the procurement of emergency equipment for emergency services Competitive advantage through digitization: The e-commerce agency Shopmacher has developed a mobile process for the wholesaler 1A Medizintechnik that rescue...
IT skills shortage: ten tips for conflict-free offshoring Instead of desperately looking for specialists in Germany who, for example, can further develop their own web shop, more and more companies are employing freelancers from abroad. However, this certainly harbors...
5 ways that online retailers are guaranteed to drive their web shop to the wall Frontend hui, backend ugh: Most online retailers polish the frontends of their online shops to a high gloss, while the backend is neglected. Sooner or later you will inevitably encounter...
Why revenue are a deceptive indicator of the success of an online shop The future of digital commerce will be decided by players who plan their strategy in a strictly data-driven way. The e-commerce experts from ecom consulting and SHOPMACHER summarize which data...
9 tips on how AR/VR can be successful in online furniture retail The growing importance of AR/VR could become a game changer in online furniture retail. Furniture manufacturers and retailers should prepare for the new possibilities before it’s too late. A 2019...
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