“Please no technology adventures!”
SHOPMACHER CEO André Roitzsch
In ONE to ONE 6/2020, SHOPMACHER CEO André Roitzsch has his say as an expert in the digitization of sales routes in B2B. His recommendation, also in Corona times: Without the right infrastructure, digitization will fail.
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Digitally accessible – or soon to be left out?
The countdown is on: On June 28, 2025, the Accessibility Reinforcement Act (BFSG) will come into force. But reality shows that many online stores are not yet ready. The new Accessibility Study 2025 reveals: The digital shopping world is still full of avoidable hurdles.
Tips for better collaboration between Design & Development
It’s best if designers and developers pay attention to this and communicate with each other from the outset.
PAGE asked André Roitzsch, CEO at SHOPMACHER, four questions about this.
How retailers ruin their onlineshop system calculations
Most selection processes for shop systems suffer from a shortened horizon. Retailers compare one-off license and implementation costs, but systematically ignore the expenses that become decisive over the life cycle of three to five years. Shopmacher have developed a TCO calculator to help online retailers calculate the actual costs.