“Please no technology adventures!”
In ONE to ONE 6/2020, SHOPMACHER CEO André Roitzsch has his say as an expert in the digitization of sales routes in B2B. His recommendation, also in Corona times: Without the right infrastructure, digitization will fail.
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“Amazon is a role model when it comes to measuring and optimizing”
According to André Roitzsch, digital pioneer and CEO of SHOPMACHER, it no longer works to carry out a website relaunch and then sit back and relax for three years. ITD: Mr. Roitzsch, the Corona crisis and the associated temporary business closures have given...
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