“Please no technology adventures!”
SHOPMACHER CEO André Roitzsch
In ONE to ONE 6/2020, SHOPMACHER CEO André Roitzsch has his say as an expert in the digitization of sales routes in B2B. His recommendation, also in Corona times: Without the right infrastructure, digitization will fail.
ALSO INTERESTING
How retailers ruin their onlineshop system calculations
Most selection processes for shop systems suffer from a shortened horizon. Retailers compare one-off license and implementation costs, but systematically ignore the expenses that become decisive over the life cycle of three to five years. Shopmacher have developed a TCO calculator to help online retailers calculate the actual costs.
Tips for better collaboration between Design & Development
It’s best if designers and developers pay attention to this and communicate with each other from the outset.
PAGE asked André Roitzsch, CEO at SHOPMACHER, four questions about this.
The Shopmacher are a member of the MACH Alliance
If you want to become a member of the MACH Alliance, you have to prove that MACH doesn’t just stand on slides, but works in real systems. The certification process is rigorous and the requirements are high. And that is precisely why this admission is special for us. Only a few agencies worldwide have provided this proof. The Shopmacher now have too. And yes, we are damn proud of that.