“Please no technology adventures!”
In ONE to ONE 6/2020, SHOPMACHER CEO André Roitzsch has his say as an expert in the digitization of sales routes in B2B. His recommendation, also in Corona times: Without the right infrastructure, digitization will fail.
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How to future-proof your tech stack or: Forget ChatGPT, do your basic homework!
Which channels will we use to sell tomorrow? And will online demand continue to fall or rise sharply again? Anyone who is about to purchase new software for their online store today has to consider many factors. Our CTO Manuel Ludvigsen-Diekmann answers some key questions.
“Amazon is a role model when it comes to measuring and optimizing”
According to André Roitzsch, digital pioneer and CEO of SHOPMACHER, it no longer works to carry out a website relaunch and then sit back and relax for three years. ITD: Mr. Roitzsch, the Corona crisis and the associated temporary business closures have given...
In focus: THANKS FOR 15 YEARS OF SHOPMACHER
How Jenny went from project rescuer to Team LeaderYou completed your training at SHOPMACHER and then took off as a project manager. What motivated you back then to dive into this role? Jenny: During my training, I was thrown into the deep end early on and had to learn...