“Please no technology adventures!”
SHOPMACHER CEO André Roitzsch
In ONE to ONE 6/2020, SHOPMACHER CEO André Roitzsch has his say as an expert in the digitization of sales routes in B2B. His recommendation, also in Corona times: Without the right infrastructure, digitization will fail.
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The solution: building the bridge between actual and target
The crew is ready, the foundations have been checked and the compass is aligned. Now comes the supreme discipline: how does the vision become a feasible plan? The solution closes the gap between the status quo and the target image – transparently, without a black box and, above all, without the dangerous “guesswork trap”.
Tips for better collaboration between Design & Development
It’s best if designers and developers pay attention to this and communicate with each other from the outset.
PAGE asked André Roitzsch, CEO at SHOPMACHER, four questions about this.
Merch as a service
Merch as a Service is a curated operating infrastructure: we take proven SaaS solutions and orchestrate them into a functioning ecosystem – coordinated with each other, ready for production from the outset.
The result: an operation that runs reliably, predictably and efficiently. No vendor lock-in, no proprietary dependencies – all building blocks are established market solutions that we configure, orchestrate and operate for you.