“Please no technology adventures!”
In ONE to ONE 6/2020, SHOPMACHER CEO André Roitzsch has his say as an expert in the digitization of sales routes in B2B. His recommendation, also in Corona times: Without the right infrastructure, digitization will fail.
There is a lot of talk right now about MACH, a software architecture that is microservice-based, API-first, cloud-native and headless – but for historical reasons there are hardly any consistent implementations. The e-commerce agency Shopmacher presents sport2000.de, one of the first major cases in the field.
According to André Roitzsch, digital pioneer and CEO of SHOPMACHER, it no longer works to carry out a website relaunch and then sit back and relax for three years. ITD: Mr. Roitzsch, the Corona crisis and the associated temporary business closures have given...
Germany is famous for its engineering. Products “made in Germany” are in demand all over the world. In the age of digitization, however, reliable and attractive products are no longer a unique selling point for sustainable success. Because customers are increasingly looking not just for products, but for solutions.