Case Study

Winkels – go. run. live.

Corona crisis: from stationary to multichannel retailer in ten days

about Winkels

For more than 20 years, the movement experts from Winkels have made a name for themselves as a specialist retailer for orthopedic footwear. In its own analysis studio, the team observes, assesses and optimizes the movement sequences of its customers in order to optimize body statics and alleviate pain. Since 2015, the movement experts have focused on the topic of running advice and the selection of the right shoes from the brand on running for ambitious runners. Owner Bernd Winkels has made a name for himself as a #runningpope, especially on YouTube.


Shop system





In the Corona crisis, the specialist retailer Winkels also had to close its shops. In order to still be there for the customers, the company switched to digital contact and sales channels within a very short time.


Within ten days, an online shop based on Shopify was launched where customers could shop or learn more about the services offered. In addition, the idea of an online shop window was implemented. Products in the shop window are marked with a QR code. Customers can find a shoe they like in the shop window directly in the online shop and thus conveniently shop at Winkels even after opening hours.

In order to link up the online and offline service for customers even better, an e-mail automation project is currently being implemented. After the inpatient consultation, customers receive targeted automated e-mails (SendinBlue) with further information and personalized exercises depending on their health needs and type of movement. Customers benefit digitally from the expert knowledge at Winkels even after a stationary consultation.



In the first 6 months, more than 2,500 transactions have already been executed in the web shop. Through the quick and targeted use of Shopify and SendinBlue, it has been possible to strengthen and maintain contact with customers over the past year. E-mail automation offers customers real added value that goes far beyond advice and keeps Winkels in the minds of customers.



Winkels – Walking.


B2C online shop and email automation



Performance modules:

  • Consulting system architecture

  • Technical conception & requirements management

  • Implementation frontend and backend

  • Technical support since launch


  • Shop system: Shopify

  • Newsletter: SendinBlue


  • Shop display shopping via QR codes

  • Email automation for customer retention

  • Best Retail Cases Award 2021 in bronze

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