How gartenmoebel.de dared to switch to Shopware 6 under the motto Mobile First under full load

challenge

The gartenmoebel.de online shop was to be relaunched. The shop no longer offered a modern shopping experience, especially for mobile visitors. The loading times were also too slow. But with the existing shop system, a mobile-first approach was difficult to implement. That’s why gartenmoebel.de, as one of the far-reaching online pure players in the garden furniture sector, decided to take a bold step: In the middle of ongoing operations, the shop was to be migrated to new shop software and the entire front end modernized.

Implementation

At the start of the project, the preferred innovative shop system Shopware 6 was still in the beta phase, so that a lot of improvisation was the order of the day at SHOPMACHER. In the first step, the reliability of the shop software was tested by relaunching the smaller gartenmoebel.de sister company, loungedreams.com. After the shop was stable, the main shop gartenmoebel.de was migrated to the new, now stable system. With the frontend design, great importance was attached to a good mobile customer experience under the motto Mobile First. For example, the navigation bar is placed thumb-friendly at the bottom.

Shopware 6’s API-First approach enabled the project team to easily implement individual customer requests. These include, for example, individual discount pop-ups that try to motivate customers who are about to leave the shop with special offers to make a purchase. The ERP system was connected using the TSO-DATA WebConnector.

After the shop is running stably, it will be continuously developed in regular sprints. For this purpose, gartenmoebel.de sets up hypotheses and measures customer behavior. Promising features then go to the SHOPMACHER for implementation. In this way, new functions are developed every month with a view to market requirements, tried out and, if successful, permanently installed. In this way, the platform and processes at AH-Trading can continue to develop in step with one another.

Result

The relaunch increased sales by around 20 percent. E-commerce project manager Patrick Knebelkamp sees better usability, especially for mobile users, as well as better performance as reasons.

CHARACTERISTICS