Digitally accessible – or soon to be left out? The countdown is on: On June 28, 2025, the Accessibility Reinforcement Act (BFSG) will come into force. But reality shows that many online stores are not yet ready. The new Accessibility Study 2025 reveals: The...
Shopmacher take stock: these are the ten biggest weaknesses of online stores The platform specialists at Shopmacher know the code behind commerce: in their audit report, they name ten typical weaknesses that prevent growth – and show how retailers can fix them....
Seven tips for a more sustainable e-commerce tech stack More and more consumers expect their preferred online retailers to fulfill their social and environmental responsibilities. A key factor in achieving this is adopting a sustainable e-commerce tech stack that...
11 Tips on How to Crash an E-Commerce Project at Full Speed Or: How a change of perspective helps to discover the better solution. In creativity techniques, there’s a method called the “flip-flop technique.” This has nothing to do with sandals but rather acknowledges...
Discussion beats Study – Campus Day 2023 Campus Day with the WHS Bocholt They came, they saw, and they asked plenty of questions: On October 26, students from the Westfälische Hochschule Bocholt visited the Shopmacher offices to take a behind-the-scenes look at the...
Amazon’s market dominance: Don’t complain, act! A guest article by Colin Czeloth, marketplace expert at ecom consulting GmbH The German marketplace landscape is now very professional. For every dealer and manufacturer can find a wide range of alternatives...
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