How retailers ruin their onlineshop system calculations Most selection processes for shop systems suffer from a shortened horizon. Retailers compare one-off license and implementation costs, but systematically ignore the expenses that become decisive over the life...
gamescom 2025: The Shopmacher improve digital orientation, creator access and community feeling Find better, trade fairly, celebrate stress-free: the gaming event gamescom has further optimized its digital platform in 2025. The e-commerce agency Shopmacher is...
Digitally accessible – or soon to be left out? The countdown is on: On June 28, 2025, the Accessibility Reinforcement Act (BFSG) will come into force. But reality shows that many online stores are not yet ready. The new Accessibility Study 2025 reveals: The...
Shopmacher take stock: these are the ten biggest weaknesses of online stores The platform specialists at Shopmacher know the code behind commerce: in their audit report, they name ten typical weaknesses that prevent growth – and show how retailers can fix them....
Bravobike and Shopmacher implement commercetools store in just eight weeks Anyone who wants to move their online store to a modern composable commerce tech stack is quickly unsettled by stories of uncontrollable project complexity and escalating project runtimes....
SHOPMACHER receives TÜV certification Awarded: SHOPMACHER receives TÜV certification for Trusted Development Around 2,000 service providers in Germany position themselves as commerce experts. However, there are no reliable benchmarks for their expertise. Retailers are...
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