“Direct to customer” – breweries on the web: small brewery – big, digital world For the first time, the Internet is giving small breweries the opportunity to supply their customers directly, bypassing the retail and food service sectors. But...
SHOPMACHER gains Andreas Reintgen as Project Manager The 34-year-old expands the team at Gescher e-commerce agency SHOPMACHER as Agile Project Manager. His first project is the relaunch of fashion chain Hirmer. Andreas Reintgen A new addition to the SHOPMACHERN:...
SHOPMACHER takes 3rd place in the Best Retail Cases Awards 2021 In the Retail Marketing and Service category, the Shopmacher won with their case “Specialist dealer Winkels: Optimizing customer loyalty through cross-channel and automated communication”....
Study: Status of digitization in the furniture industry In the run-up to the MOW furniture fair, which opened its doors on September 19, we got a closer look at the digitization status of the industry. In May and June 2021, we asked almost 30 managers from companies...
Specialist retailer Winkels nominated for Best Retail Cases Award OPTIMIZATION OF CUSTOMER LOYALTY THROUGH CROSS-CHANNEL AND AUTOMATED COMMUNICATION Winkels is the specialist retailer for orthopedic shoes in Haltern am See. The movement experts are working on...
Measuring success: 10 important KPIs for the online shop The right Key Performance Indicators (KPI) help to optimize online shops. Which key figures retailers should keep an eye on: Many retailers measure the success of their web presence by sales. But there is...
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