In the thick of things instead of just being there: How the Bergfreunde made the Shopmacher part of their own development team Since 2019, the e-commerce agency Shopmacher has been working for the online mountain sports retailer Bergfreunde. But the collaboration is...
Employer branding: e-commerce agency Shopmacher sponsors Uniliga Necessity is the mother of invention – also when it comes to the shortage of skilled workers. The e-commerce agency SHOPMACHER is sounding out whether gamers can also make good online stores as...
How to future-proof your tech stack or: Forget ChatGPT, do your basic homework! Which channels will we use to sell tomorrow? And will online demand continue to fall or rise sharply again? Today, anyone facing the purchase of new software for their platform must...
Oxid meets Headless: How Hirmer brought its Oxid store Headless up to date again Veraltete Shop-Software bremst Online-Händler bei der Entwicklung zeitgemäßer Online-Features aus. Doch der komplette Wechsel von einem Monolithen hin zu einer Headless-Architektur ist...
Demonstration of Composable Commerce Composable commerce – is it too complex, or not? This is a question that the e-commerce world has been asking itself for some time now, with heated discussions on all channels about “best of breed”,...
10 typical digitization mistakes in B2B Digitization in B2B is complex, but if you take a structured approach, you’ll get there. The experience of the e-commerce agency SHOPMACHER from numerous large and small B2B digitization projects shows: Many companies have...
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